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Nothing is too good for your cat. Gourmet Gold (Nestle Purina) had once again demonstrated his last Christmas with advent calendar for cats. Within bloated, with about 300 references in hypermarkets, market participants are trying everything to distinguish. Increasingly segmented, the offer meets the multiplicity of races and needs (neutered cats, dogs, seniors …). If the volume growth is limited by the stagnation of the animal population, this does not prevent the market to go upmarket. "The market valuation is an underlying trend for twenty years, due in significant R & D of the two main actors," says Sophie Dubois, president of Nestle Purina PetCare France, leading supermarkets. "It's a market that is still growing despite the crisis through a range of increasingly sophisticated," said Mr. Klersy, boss of Mars Petcare & Food France, elbow to elbow with Nestle.

All channels, the market grew by nearly 2% last year, driven by the cat food in supermarkets (+4.8%) and by specialized circuits (+2.2%) and hard discount (+ 2.8%). Manufacturers are dealing with consumers particularly loyal to brands and less fussy about spending. "The teachers treat their pets like their babies, says Paula Flores, an analyst at Euromonitor. They prefer to arbitrate in their other expenses rather than penalizing their animals and they pay more attention to product composition and origin of ingredients. "

The niche of organic

As in the human diet, it is the aspect that health and nutrition is most strongly developed in recent years. Revenues have been revised to aid digestion, promote the beauty of the hair, oral hygiene … Purina has launched earlier this year provides a digest of Friskies. The challenger, Spanish Ultima (Affinity Petcare), which is gaining ground in France, it has launched a premium milk "digestion light" for cats minibouteille plastic. He also headed for the prevention of aging dogs with Protect +, based antioxidants.

Manufacturers have also seized of the issue of overweight, which affects 40% of dogs and cats, often in search of exercise. Offers a light there for six years. Pedigree (March) has launched a range of kibble for the prevention of obesity. For the first time in the pet food, calories per serving and recommendations daily on the packaging. "We want to make it more accessible nutrition that was found previously in dedicated circuits, but more expensive," explains Michel Klersy.

The form and content are treated as one as the other: in March launched a new container (Sheba Dome Fusion), Purina an offer for the week (Gourmet A la Carte) … In high growth (+10%), the individual portions Cat boosted the market because of their practicality. The pouches have the tackiness can. At the initiative of March, challenger on this radius, the portions are smaller (50 g) and more refined (and steaming grill). As for brands, down like the rest of the food, they are the only ones to have invested the organic niche.

"There is still a high growth potential"

But the big winners of the linear snacks are undoubtedly dominated by Mars. Another commonality between the companions and their masters, adepts of snacking … This is the fastest growing segment of the market (+ 12% of the dog, 23% of cats). Along with sweets, biscuits and dental sticks, there is even now a … sauce pour over patties signed Brekkies (Ultima), which resembles nothing so much as a bottle of ketchup!

Dedicated circuits (garden centers, pet …), who suffer their price image, continue to hold the upper hand on the superpremium. Proplan (Nestle) is working to reduce the gap with the great leader, Royal Canin (Mars), and target new health benefits as those of older cats or those suffering from urinary stones. In these circuits, "there is still a strong growth potential because we have to convert all those who have not yet aware of how nutrition," says Isabelle Bellet, development manager for France Procter & Gamble (Eukanuba , Iams), the youngest, who put on animal protein composition and gluten and soy products.

There are several benefits to no teletrack payday loans, which typically have an easy web based application resulting in quick approval times.

"If I am elected, I do not gèlerai, but I stoop down the salary of the president and ministers of 30%." By November 2011, Francois Hollande had made the campaign promise very symbolic, while Nicolas Sarkozy marked the spirits in increase of 172% net salary (of 7,084 to 19,331 euros) on arrival at the Elysee. Presented at the first cabinet meeting on Thursday by the new prime minister, Jean-Marc Ayrault, the measure was formally adopted, confirmed by several cabinet members. Accordingly, the president and ministers will have their wages fall by 30%. "This is exemplary," explained Jean-Marc Ayrault Wednesday on France 2. This measure will be a decree. But this law, which will not be adopted before June and the election of the National Assembly, "will be retroactive," said the spokesman of the government, Najat Belkacem-Vallaud. It is therefore effective "as of May 15" date of the nomination of Francis Holland as president.

The gross monthly salary of Ministers will therefore decrease of 14,200 euros per month, to 9,940 euros. That of the Prime Minister will also be trimmed from 21,300 euros to 14,910 euros gross. Like, finally, the compensation of the President of the Republic which is equivalent to the Prime Minister. With a plane that has a surprising consequence. Ex-Ministers continue to earn more than their successors for another six months. Indeed, each team member Francois Fillon retain his salary during this period. A privilege granted to all former ministers, who lose their theory, however, other benefits.

In the camp of the UMP, the reactions to this first measure of government have not kept waiting. Jean-Francois Cope, the party's general secretary, described the pay cut of "deception" on Twitter.

I denounce the imposture, the clannishness and demagoguery are the appointment of the first steps of @ fhollande ump.org / news / esp

. – Jean-Francois Cope (@ jf_cope) May 17, 2012

It explains, in a statement, the government has Ayrault "14 members of more" than the first Fillon government. "We go from 15 ministers, four secretaries of state and a High Commissioner to 34 ministers and deputy ministers, an increase of 65%. Wage cuts of 30% can not hide this fact: the government of Francois Hollande will be far more costly to the taxpayer. "

Largest decline in Europe

If they come later than in other European countries, this decline in compensation of government is by far the strongest. One of the first to take this measure, as he tried to impose on his country a vast austerity plan, was the Irish Prime Minister Brian Cowen. From 2009, he had reduced his salary and that of his ministers by 15%. In the process, in May 2010, Spain followed the movement by announcing a 15% reduction of salaries of its ministers. In the UK, the British prime minister, David Cameron, newly installed in power, his ministers imposed a 5% decrease in their pay. A dry diet made subsequently by Italy and Portugal, among others.

In Europe a constraint to fiscal Germany still appears a prosperous island. While the German economy grew by 2% annual rate in the first quarter, Angela Merkel and her ministers were granted for the first time in twelve years an increase of wages. The Cabinet decided on Wednesday to a 5.7% increase in three stages by August 2013, bringing the salary of Angela Merkel to about 17,016 euros gross per month and those of his ministers to about 13,795 euros.

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Zadig & Voltaire is poised to succeed his conquest of the West. Not only the French glam rock label founded in 1995 multiplies the openings across the Atlantic, where it already 8% of sales: in the end, she will inaugurate its eighth shop, 200 square meters on the prestigious Madison Avenue.

Better yet, Thierry Gillier, founder, owner and patron, comes to do business with a prestigious U.S. investment fund, TA Associates. After five months of negotiations, he signed on March 30 a memorandum of understanding, under which TA Associates will take 30% stake in Zadig & Voltaire. Reportedly, the agreement, which should be completed and made public in the next few days, values ​​the company 380 million euros. For its last fiscal year, ended July 31, Zadig & Voltaire has indeed achieved a turnover of 130.6 million euros and an Ebitda (EBITDA) of 34.2 million.

The investment firm TA Associates who invested since 1968 in hundreds of medium-sized enterprises with high growth in finance and the Internet, the bank was advised by Rothschild & Company for the operation. It will pay 11 times earnings of Zadig & Voltaire to diversify into ready-to-wear clothing. A multiple close to that achieved at the entrance to the capital of Eurazeo Moncler, last June.

Professionalise the governance of society

For Thierry Gillier, advised by Laurence Danon, Edmond de Rothschild Corporate Finance, this operation is the culmination of a long reflection no faxing payday loan. The contractor pushes for four years because of advances investment funds, as TowerBrook Capital and L Capital, and large banks. HSBC has thus approached several months ago for an introduction to the Hong Kong Stock Exchange. But it was too early to Thierry Gillier, because the claw is not yet established in China.

In addition, Zadig & Voltaire, little debt and very profitable, does not need money. His boss has always maintained that it had enough cash to open 30-40 new stores worldwide this year. Zadig & Voltaire, which already has 70 outlets in France and 75 abroad (including booths in department stores, shops and franchised malls in Dubai, Moscow and Casablanca), will open this year a third store in Hong Kong, shops in Barcelona, ​​Moscow and in Germany, and a dozen corners in department stores like Bloomingdale's and Nordstrom in the U.S.. The transaction with TA Associates allows one hand to Thierry Gillier to achieve part of its capital and the other at Zadig & Voltaire entered a new stage of its growth and move beyond small family . The company may professionalize its governance, improve its financial structures and especially benefit from the expertise of TA Associates in the International Markets.

Thierry Gillier wants Zadig & Voltaire makes this year half of its sales overseas. Reportedly, he aims for the fiscal year began in early August up 19% of consolidated sales and an even more rapid Ebitda.

Not a word has filtered out of the conversation between Nicolas Sarkozy and PSA boss Philippe Varin. For nearly an hour, the two men met at the Elysee about the factory in Aulnay-sous-Bois in Seine Saint-Denis. The future of this plant, which employs over 3,300 people, would be threatened, unions fear. The presidency as the automotive group has declined to comment on leaving the meeting.

Nicolas Sarkozy wanted to convince Philippe Varin to organize a roundtable discussion with unions and industry minister, Eric Besson, "next week" to discuss the future of the site. A request of the unions, the president-candidate met Thursday at his campaign headquarters.

"All done" to save the plant

Nicolas Sarkozy said on Friday, on the antenna of i-TV: he will "do anything to save this plant." For him, it must "ease the burden on the wages of employees and the contributions of the company." He recalled that the business tax that has weighed deleted "250 euro per car manufactured in France." "It's fine to say that the cars must be manufactured in France, but if you put on in France making more taxes than elsewhere, there is a relocation," he concluded.

The unions said they were somewhat reassured after their head to head with Nicolas Sarkozy business cards design. "The words we hear a lot, but the words fly away, we want it written guarantees, said Jean-Pierre Mercier, the CGT. We play our skin. "And not just employees of PSA 9000 with direct and indirect jobs, PSA Aulnay is one of the largest employers in Seine-Saint-Denis, according to the General Council.

The record of the Aulnay plant is back on center stage last weekend. The unions had then expressed their disappointment after a meeting between employee representatives and management organized by the prefect of Seine Saint-Denis. But the concern of unions as of June 2011 and the disclosure of internal working documents of the automaker speculating a closure of Aulnay. Unions fear that the decline in production will continue and lead eventually to a cessation of activity on this site.

"We want to continue working"

In recent months the government has stepped up operations in the industrial thorny issues. Latest success, the recovery of the carrier Sernam by Geodis. In the case of Peugeot, the unions are skeptical, as expressed by Jean-Pierre Mercier Thursday: "We all know that the management of Peugeot expects the presidential and legislative elections to officially announce the closure of this factory, we are unwilling not die, we want to continue working. "

The principle is simple: the competition is based on a survey indicating that Australians belonging to the male does not spend enough time with each other. The beer brand Fourex (XXXX), which belongs to the Lion Group, proposes a trip "with friends" on a desert island for six acres, located south of the Great Barrier Reef. For the occasion, "Pumpkin Island" has even been renamed "XXXX Island" for a three-year lease.

Develop a desert island "between guys"

But before you get to this paradise on earth supposed to make men happy, certain conditions must be met. At the risk of disappointing many, it must reside in Australia and be an adult. Then it comes to submit ideas to the team Fourex on ways to make this island as "the best destination for vacation with the guys." In this qualifying phase, the proposals tributary to the site. Rugby ground in the lagoon to the equipment that can fly from one beach to another and from one bar to another, via a fishing platform that includes a bar, all dreams or spend almost. The contest organizers urge participants to be "brilliant, or even brilliantly horniest horniest ', like Robinson Crusoe.

Once the five candidates selected by the votes of Internet users and the brand, they can apply their ideas on the island, in a spirit of idleness, and, once again, "the guys", the only company "feminine "is that of beer at will.

XXXX Island: "The Good Life", the island reserved … by Gentside

A general trend in advertising

For Cesvet Bertrand, chairman and senior partner of the Canadian ad agency Sid Lee and marketing, the campaign Fourex is part of the current trend of big brands. "Before, the traditional advertising scheme was the recurrence of a clear message to force the consumer to purchase. Now there is a desire for participation on the part of consumers. It is about creating conversations around the brand, encouraging word of mouth rather than traditional media. There is no real communication about the product but rather a fact of life here in this case the decline in male camaraderie "he says.  

Also according Cesvet Bertrand, who also manages the advertising of brands Adidas, Heineken, Grimbergen, Dom Perignon or Ubisoft, this big campaign costing several million dollars is quite intelligent and successful, especially that it does not associate the clichés often found in advertisements for beer (sexist, girls in bikinis …). Finally, the operation conducted by the Australian brand is in full interactivity, just like the advertising campaign conducted in 2010 by Tipp-Ex on Youtube, featuring a multiple scenario between a bear and a hunter.

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Nicolas Sarkozy made it from 7.6 million viewers have followed "The Voice", this Saturday night on TF1? We know that the president is a fan of the show and he had not missed the first episode of "battles" Saturday, March 24. He still recalled Friday on Europe 1.

This is the first time the télécrochet TF1 falls below the 8 million viewers: 9.2 million for the program was launched on February 25 and March 3 8300000, 8600000 March 10 , 8,500,000 17 March and 8.1 million fans on March 24.

Johnny Hallyday May 5

The hearings this Saturday do not have enough to worry TF1 insofar as the market shares remain very high, reaching 35% in four years and more, and 49% on housewives under fifty years cash till payday advance. Especially, "The Voice" ahead widely all competing channels: with "The Glades", M6 ranks second with 2.9 million viewers.

Some events and the participation of stars should allow TF1 to maintain the public interest until May 12, probable date of the final. Johnny Hallyday and is it expected in the next issue on May 5.

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To guard against the resurgence of robberies and burglaries, petty traders are increasingly likely to opt for these cases of a new genus. Invented some twenty years in Sweden, one in 3000 has settled in France. Since banks and hypermarkets are equipped with powerful anti-theft devices to protect themselves, offenders are folded over the shops, where people pay in cash.

According to the Confederation of tobacconists, which represents 28,000 professionals in France, 1,176 tobacconists have been leveled at their institution at least once in 2011. With 95% of payments made in cash and hundreds of transactions per day, bakeries are also at the forefront.

This benefits two leading suppliers of anti-steering boxes, Swedish and German CashGuard Wincor Nixdorf, which both claim the leading position in France. CashGuard has already installed 687 systems in France, with 170 orders for the first half of 2012, according to Laurent Jamin, director of the French subsidiary of the company while Wincor Nixdorf, associated with the French Gervais WTO celebrated in Paris in mid-December the hundredth bakery equipped its devices.

More efficient, hygienic

These boxes which have the appearance of a large piggy bank are placed on the counter or directly integrated into the cash desk. And calculates the machine makes the currency in a time close to the second. The principle is simple: once the price announced by the merchant, the customer slips his coins in a slot or a note inserted in a swallower that detects and filters out spurious, all landing in a sealed box quick payday loan.

In addition to safety, this system has the advantage of eliminating any errors in cash and allow an immediate calculation of the recipe. The currency board is closed, no employee has access to cash which prevents internal theft faced by all traders. They generally find an increase in their sales after the installation of these machines. These boxes are also hygienic: the sellers no longer have to handle cash and food. If these smart boxes and inviolable may discourage some robbers, they have a cost. With the purchase, depending on the model and the management software you choose, it takes between 20,000 and 25,000 euros while in rent, the daily cost between 20 and 30 euros.

For Carole Poulain, who owns a bakery in the 15th arrondissement of Paris, this device has made an improvement in the management of his business every day. But the customers they meet there? "If initial attempts are a little hesitant, customers get used to it and take the hand" recognizes the owner. This new automated payment system does not, however, unanimously, some recalcitrant regretting the loss of human exchange in favor of technology.

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This is an open secret, Greece will not reimburse at best a small part of his debts. In practice, three-way open to it. Either to agree with its private creditors who accept a "voluntary extinction" of their assets or negotiate a "partial default" in accordance with its European partners. Or, finally, walk out, like Argentina in 2001, called a "disorderly default."

On the merits, all three perspectives are not so different as they seem at first glance. Buenos Aires was finally concluded in 2005, a restructuring agreement with its creditors, who agreed to lose 65% of their assets. A huge sacrifice, but less than the "palm" of 73% currently proposed to the creditors of Athens, according to Jean Lemierre encryption, one of their main representatives in the discussions.

It comes out of the ambiguity that his injury

Moreover, the "voluntary" nature of the PSI, the Private Sector Involvement, where creditors agree to commit hara-kiri is a total hypocrisy. It's like "confessions during the Spanish Inquisition," recently remarked President of Commerzbank Martin Blessing. It expresses a widespread feeling among his colleagues and much more in the Greek pension funds. For them, three quarters of the savings are invested in securities of their state, the loss will be huge, whereas exposure to Greece is only 1% of GDP in the euro area for international investors (according the BIS figures).

But, as everyone knows, no one leaves ambiguity as its detriment. Breaking fiction would volunteer to accept a "partial default". However, as repeatedly stated since the summer of 2011 Jean-Claude Trichet and Mario Draghi, his successor as head of the ECB, the latter would be forced overnight to refuse the Greek securities pledged loans that it offers to banks Hellenic. It would be to bankrupt the entire banking system of Greece, with a further loss of 173 billion euros for the ECB, obliged to make a cross on the Greek paper it holds (retired or in outright purchases ).

As for the third option, a "disorderly failure", the international consequences would be far more dramatic than in the case of Argentina. The shock wave would destabilize the rest of Europe. The IIF, the bank lobby, estimated at 1,000 billion euros losses for banks because of their financial ramifications cross. They consider to be a Gordian knot impossible to untie except slicing. Which would amount to a bank crash cause at least as serious as the crisis following the collapse of Lehman Brothers in 2008.

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Oil flirts with $ 100 a barrel. But it could climb higher, it is in any case the feeling of the experts of Edmond de Rothschild Asset Management which assumes about $ 120 a barrel next year.

The return of the production of Libya on the market faster than expected: it reached about 700,000 barrels per day (against 1.6 million before the crisis in the country), "a figure that was thought best to reach the end of years, "said Edmond de Rothschild Asset Management. The country should, in this study, return to its previous capacity until mid-2012. Meanwhile, production of mature countries such as Norway, Mexico and the United Kingdom declined. And falling stocks including the United States.

"Countries like Saudi Arabia require that the price of oil is at a relatively high (above 90 dollars per barrel) in order to balance their budgets," said the study payday loans.OPEC therefore intervene in the case of lower prices. A scenario that does not, however, resist a global recession.

A further increase of gold expected

Among commodities, gold has also been rising by several asset managers. Edmond de Rothschild Asset Management believes that in a context of very low interest rates, the market should remain strong.

The Swiss Bank Wegelin, too, advises his clients to hold physical gold, not least because it considers the euro, the yen and the dollar overvalued. "When all the current problems are resolved, then it will be time to get out of gold" summarizes Magne Y. Orglandes, managing partner of the Swiss bank.

In the third quarter, gold demand has also increased by 6% according to statistics from World Gold Council, reaching a record $ 57.7 billion (42.7 billion euros).

Card for Teens, Young booklet, ready to license one euro a day, student savings, credit card and battery removal on the Internet for children of 12 years, life insurance Special darlings …. Having invested heavily to the youth market, banks raise one last taboo by attacking 6-10 years.

It's Societe Generale, which sets the tone by launching the first website dedicated to financial education for children. A large reinforcements of advertising campaigns, which involved Gourmaud Jamy, is television youth with his "It's not rocket science" on France 3, the banking group has the smallest raise money, investors and underwriters in the making of contracts ."Because tomorrow is getting ready today," argues there be building on this "living tool that will grow with the children."

Informational and edutainment, abcbanque.fr offers editorial content, interactive videos, games for the value of things and a management tool pocket money. With a username and a password, the child can manage their virtual piggy bank and establish its projects from its budget, as calculated the cost of a gift for his parents.

"Succeeding in later life financial"

"Birthday, Christmas, little mouse … even for the smallest, there are many opportunities to fill their piggy banks.