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Good harvest for Publicis Consultants. After a long consultation process in the first half, a subsidiary of Publicis Groupe, chaired by Fabrice Fries is entrusted with the overall communications budget of Motor Vehicles (Interior Ministry).

The agency was opposed to Euro RSCG C & O, TBWA, Lowe and BDDP Stratéus & Fils, the sign outgoing. This is one of the largest budgets of public communication: the agreement reached nearly 15 million euros (excluding purchase of space) over four years. Publicis Consultants, whose campaigns will begin in November, was selected, according to its president, for "the creativity of the proposed mechanisms, its emphasis on the Web and its ability to mobilize all the expertise – public relations, lobbying, social networks payday loans with no fax… – on a complex subject. "

The signature "Road safety, all responsible" is retained.Author of iconic campaigns such as posters yellow vest with Karl Lagerfeld and the film Unbearable crowned with a gold lion on the top of pub Festival in Cannes, Stratéus Lowe began his collaboration with the Road Safety in 2001 and returned the contract 2004 and 2007. This change of agency comes after the controversy over speed cameras and the appointment of a new Road Safety Officer, Prefect Jean-Luc Nevache.

Like the Asian stock market, expected to open the Cac 40 up 1.5% above 3100 points, according to the indices "future" and on Monday in the wake of U.S. indexes rebound on Friday. The main European indices, with the exception of the London Stock Exchange will remain closed on Monday and is expected up 1.1% and 2% on opening. Bank stocks, however, should react to the statements of the owner of the International Monetary Fund.

Friday, after a negative early trading, Wall Street has ended the session on gains of 1.2% for the Dow and the Nasdaq 2.5%, investors focusing on positive ads during the next meeting of the Federal Reserve in September suggested Ben Bernanke at a conference of Jackson Hole.The anticipation of a further intervention by the Fed puts the dollar under pressure against a basket of currencies: the dollar is trading at 1.4537 dollar per euro.

And always in the context of the general economic meeting in Jackson Hole Christine Lagarde urged this weekend to recapitalize banks. She said that the European institutions "need of urgent recapitalization." Former Minister of Finance believes that these measures are the "key to cut the chain of contagion," New blow to the banking sector, weakened already widely during the summer.

Irene reduced cost

Other news of the weekend: the passage of Hurricane Irene passed through New York without drama. He also was demoted to a tropical depression. U.S. markets should open smoothly and Monday.Hurricane Irene would have between 500 million and one billion dollars in damage in the Caribbean and the United States, according to catastrophe modeling firm EQECAT. A figure below the most pessimistic forecasts considered before the hurricane.

Referring to the financial crisis, Laurence Parisot said that "if Europe were attacked, not because it is weak but because it is strong, and if it is envy, because it is enviable, "In an interview with Le Figaro, the boss of bosses denounced a U.S. plot against the euro area.

The price of Brent was down, refineries and oil terminals on the East Coast of the United States seem not to have suffered major damage, easing fears of a supply disruption.In addition, Libya resumes oil exports within a month, according to the spokesman of the Arabian Gulf Oil Company (Agoco), controlled by the rebels. Crude oil production will resume in mid-September on two deposits in the country.

Still on macroeconomic markets will learn on Monday of income and household consumption in the United States in July and promises of home sales.

Banking supervision

As for values, the eyes of investors should focus on bank stocks.

In addition, Ingenico said it had repurchased TNET, an Italian company specializing in payment terminals, for an amount that was not disclosed. According to Ingenico, TNET manages an installed base of 45,000 terminals in Italy.

APRR observe the re-opening until September 9 of the OPR launched by Eiffage and Macquarie.The toll road was also noted Friday that the evolution of traffic early in the second half was mixed for light vehicles, but remained well oriented for heavy vehicles.

In addition, ING has lowered its board to maintain, against buy Arkema on the title and reduced its price target on the value to 55 euros (as against 85 euros).

Canal + could push his plans for the IPO. While the ACC has lost nearly 20% of its value during the summer, analysts are skeptical of an imminent public offerings of media group, reports Les Echos. The listing of the 20% held by Lagardère has already been de-programmed, it could eventually sell its stake in Vivendi, the majority shareholder.

For its part Orange would be in conflict with the American Cogent.The U.S. operator has, according to La Tribune, filed a complaint against his French counterpart to the competition authority for "abuse of dominant position." Orange is accused of preventing users from accessing the site MegaUpload. the conflict began in January when Orange had decided to grant the account drop traffic from Cogent.

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Buoyed by the announcement of a burst of mergers and acquisitions, Wall Street on Monday confirmed the rebound that started in last weekend. In limited volumes, it will erase all its losses from last week. All indices end in green: the Dow ends up sharply from 1.87% to 11,479.65 points. The index had opened up 0.48% to 11,323.44 points and continued to grow during the session. The Nasdaq index also closed with a gain of 1.87% to 2554.79 points.

Markets reacted to a volley of announcements of mergers and acquisitions. First, Google (-1.16% to 557.23 dollars) has announced the acquisition of the mobile phone manufacturer Motorola Mobility (55.78% to 38.12 dollars) to $ 12.5 billion in cash.Time Warner (-0.81% to 64.98 dollars), meanwhile, reached an agreement to buy the cable operator Insight Communications to Carlyle for $ 3 billion. Finally, Cargill will acquire the French specialist in animal feed Provimi to 1.5 billion euros.

As in Europe, investors are upbeat on the eve of an important meeting between French President Nicolas Sarkozy and German Chancellor Angela Merkel on the reform of the governance of the euro area. They should discuss ways to implement to prevent contagion problems of sovereign debt to the rest of the region.

But Germany has already warned investors: this meeting will lead to "nothing spectacular"."It will be a working meeting on the governance of the euro area in line with European decisions taken in late July," said the spokesman of the Ministry of Finance. The latter also confirmed the skepticism German, joined by France, in respect of Eurobonds. These ads have already resulted in demoralizing the European investors.

In Asia, the announcement of a contraction much weaker than expected Japanese GDP has also reassured the markets.

Morale builders stable

The statistics published on Monday in the U.S. are, however, bleak. Manufacturing activity in the New York area declined for the third consecutive month at -7.7, 3.9 points lower than in July.

In real estate, the NAHB index released on Monday shows that the morale of the manufacturers was unchanged in August, close to its lowest historical levels.

Note that the currency market, the euro strengthened against the greenback at 1.444 dollar. Oil markets, oil prices closed up in New York. A barrel of "light sweet crude" for September delivery was trading at 87.88 dollars, up 2.50 dollar. Prices had fallen during the European trading, erasing their gains made in Asian trade in a market nervous and still haunted by persistent concerns about global growth and the debt crisis in the eurozone.A barrel of Brent North Sea crude for September delivery was trading at 107.56 dollars on the Intercontinental Exchange (ICE) in London, down 47 cents from Friday's close.

Google swallows Motorola Mobility

On the corporate side, Bank of America (7.93% to 7.76 dollars) has announced the sale of its activities in the international credit cards in Britain, Ireland or Canada.

The food distributor Sysco (-3.93% to 28.11 dollars) announced earnings per share (EPS), diluted to 57 cents under its fourth quarter, diluted EPS of $ 1.96 for all of its financial year, while its quarterly sales reached $ 10.4 billion.

Estee Lauder fell 6.64% to 94.15 dollars.Despite the publication of a net income group share record of $ 700.8 million, up 46.5%, the cosmetics group announced its annual results would be below Wall Street expectations.

Lowe (0.82% to 19.58 dollars) has already reported sales below expectations in the second quarter of its fiscal year and lowered its annual targets for the second time in three months, consumers pushing their development projects until later because of sluggish growth.

Boeing (1.54% to 62.70 dollars) announced it had completed with Air Lease Corp. an order valued at $ 2.5 billion on 14 737-800 aircraft and five 777-300ER.

Pfizer (2.69% to 18.34 dollars) announced Monday it had won before a U.S. court case against Teva Pharmaceutical Industries of Israel, preventing the global generics to produce a copy of Viagra before 2019 .

Transocean (2.97% to 57.26 dollars), listed in New York, wants to buy the Norwegian group Aker Drilling, for a total of 1.1 billion Swiss francs (1 billion), according to a statement Monday. Several large shareholders, representing 65% of the capital, have agreed to the deal, said the Swiss.

The American specialist craft materials Grainger (2.01% to 138.57 dollars) on Monday announced the acquisition of the Dutch distributor of fasteners Fabory Group for $ 344 million (242 million).

Two world champions, yet two totally separate financial realities. This is the observation made on Tuesday after Camille Lacourt Stravius ​​and Jeremy have jointly won the gold medal in 100 meter backstroke in Shanghai (China).

The first saw its revenues increased more than sixteen in less than a year with new advertising contracts. 42,000 euros per year in August 2010, Camille Lacourt thus rose to 700,000 euros, much of which end of advertising contracts. Jeremy Stravius, it has at present still no agent and a single sponsor, Tyr, obtained through the French Federation of Swimming.

Thanks to a physique, Camille Lacourt has attracted luxury brands like Clarins and beauty, and earns 200,000 euros a year for six years, and Chanel, which pays 70,000 euros a year to wear its watches. But not only.These three gold medals taken down on three different disciplines at the European Championships in 2010 convinced the sponsors to leverage the rising value of swimming. This choice is paying now. "We have no logic, because the muse is the star product, it says Clarins. Such a partnership is a new and unusual practice for us. It's Camille Lacourt who came to us. President Christian Courtin had a crush on the athlete who shared our family values. It has in fact explained that her grandmother was attached to our products payday advance low fees. It has become our first ambassador. What we do not regret today. "

Banking on new talent to one year of the Olympics 2012

A speech that could also take Tyre, the last date of the associate sponsor of the club swimmers Marseille.Last June, the U.S. supplier has signed with him a three-year contract for a minimum of 80,000 euros per year. This amount could go up to 150,000 euros.

The gap is large with Jeremy Stravius ​​which according to our information, does not own advertising contract. But in the basin of Shanghai, the swimmer's club has yet matched the Amiens time Camille Lacourt, which is considered as one of the specialists in the discipline. Jeremy Stravius ​​therefore affect the same amount as for this fellow gold medal.

Amiens and the swimmer is reassuring: the current situation is reminiscent of Camille Lacourt a year ago, before it exploded and sports media to the general public.As long as Jeremy Stravius ​​this week confirmed its performance on other distances, it is not inconceivable that a brand can be associated with his image, in just one year of London Olympics in 2012.

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The difference is certainly on the thickness of the line but it still twists his neck to popular belief. An evaluation of the Ministry of Labour with the redeployment of unemployed Le Figaro has obtained, employment center gets better results that private placement (OPP) to which the accompaniment of hundreds of thousands of job seekers job was outsourced. In other words, the public would be more effective than the private sector to find new jobs for the unemployed.

This assessment focuses on two categories of job seekers who have benefited, in November 2009 and March 2010, a reinforced support: the unemployed far removed from the market (long-term, seniors …) and CTP-fired economic CRP (devices for one year guaranteeing a subsidy equivalent to 80% of the last gross wage). Just under 5000 people were interviewed.In both cases, the rate of return to work thirteen months after the start of the support is higher for employment center.

47% of retrenched in CTP-CRP followed by public service employment benefit and employment (employed or not), against 43% for those followed by a private placement (employment agency, company … reclassification). Less than one in three point still unemployed after thirteen months, against 38% for a PPO. The private sector, which offers support more regular and reinforced, in the end proves better than the public service on one point: the rate of CDI won, higher than 5 points to the result displayed by employment center.

More CDI

The difference is greater for the second cohort of unemployed: the unemployed far removed from the labor market.49% are employed and thirteen months after the start of their employment center for support, against 43% for those followed by a PPO. Unlike the retrenched, the CDI rate is even higher in the public service (44% against 39%). Worse, the number of unemployed, thirteen months after the start of the accompaniment, are higher in PPOs (45% against 41%).

These results revive the controversy over the use of OPP – the cost of an unemployed investment returns twice as expensive (2200 euros on average per year, against 1100 at employment center) – to relieve the crews of the public service of employment in case of downturn. The popular option is to use only an "outsourcing of specialty", on a more targeted, less numerous and where the added value of OPP is proven. Should, in this case, review their terms of payment by paying more in income.PPOs now affecting half of their performance in support of an unemployed, 25% when in use and 25% if there is still six months later. The idea is often put forward to move to a 35% share in the care and placement for 65% effective (against today 50/50). A useful discussion since the OPP always accompany nearly 150,000 job seekers.

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Just e-G8 closed, rumors of geeks running since this morning. And if true, it confirms a big strategic move for Facebook. After launching with Warner Bros VOD (video on demand), the giant with 500 million profiles, whose boss Mark Zuckerberg is one of the VIP guests to meet the eight G8 Heads of State on Thursday – would be a fortnight of launching a music service straming, through a partnership with the nugget Spotify, according the U.S. magazine Forbes.

It is rumored that on the Facebook profiles, left, would be inserted an icon whose name is not yet known, but could be "Facebook Music" or "Spotify on Facebook.It is also said that the alliance would take place without any commitment of money: it would therefore Spotify to be known to great speed in the world, and Facebook, to finally be on the market for music online, like Google, Amazon and Apple.

With these revelations Forbes this morning, citing sources familiar with the social network, shakes blogs, feeds and awakes the twits websites. According to the magazine, if a Facebook user – which is located in a country where this is Spotify – click the new tab, the application will install on his computer screen and allow access to Spotify music library directly from their Facebook profile. Be music, free, for a few hours, or unlimited for those who choose the Premium connection to 10 euros per month.It would be possible to share the song and listened to his "Facebook friends" could enjoy together.

Spotify: a million users and a launch in the U.S.

This partnership would be a real boon for Spotify direct competitor to Pandora or Rhapsody in the U.S. or the French Deezer. The European site for streaming music over the Internet, launched in 2006 in Sweden and in seven European countries, in particular going to launch its first services in the United States this summer, said yesterday one of its shareholders, Sean Parker , Contractor's flagship web world, visiting Paris for e-G8.

Mainly known for founding Napster, the music-sharing software who first shook up the classical model of the music industry, Sean Parker Spotify commme sees a way to encourage people to accept new pay to listen music."I would not say that Spotify is intended to compensate Napster. I would rather call it to finish what I started with Napster, "said the contractor in an interview with Reuters on the sidelines of the e-G8. Spotify claims a million users to date premium total in England, Sweden, Finland, Norway, Spain, France and the Netherlands, and over ten million subscribers for free.

When e-G8, Neil Rimer, co-founder of Index Ventures investment fund, which invested in several start-ups, said he had "identified a list of companies in Europe are approaching the Cape of billion dollars in sales and who have what it takes to go public. "Among them he cited Spotify.

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While the Arab riots continue, the World Bank has sounded the alarm. In Washington, facing the 24 countries that make up the International Monetary and Financial Committee (IMFC) responsible for setting broad policy guidelines of the International Monetary Fund (IMF), the institution said that "a worsening of conditions in the Middle East and North Africa could derail global growth. "

It considers in particular that "if oil prices were to rise sharply and permanently, whether due to growing uncertainty or a significant disruption of oil production, global growth could slow by 0.3 percentage point in 2011 and 1.2 points in 2012.The World Bank said that volatility in oil prices and agricultural products had been "even higher" than usual in recent weeks.

"Act Now"

The World Bank has, however, tried to reassure his interlocutors: currently, the impact is limited to local economies themselves. The revolutions in Tunisia and Egypt for example cut the growth of both countries about three percentage points in 2011, compared to what was planned three months ago. "The growth in Egypt and Tunisia should be about 2.5% and 1.5% respectively," says the Bank.A very inadequate compared to their population growth in a context of energy prices and food costs.

Internationally, the economic disruption, "if they remained at this stage, should have limited impact globally," said the World Bank payday loans. Its president Robert Zoellick, however, urged the international community to act now. "Wait until the situation stabilizes, it will lose opportunities," he said

The IMF on the alert

The signal seems to have been well received by IMFC. Its 24 members and confirm that "the immediate economic impact of developments in some Middle East and North Africa require particular attention."The cards are distributed: the World Bank's objective to "strengthen its support" in these two areas and the IMF's role to conduct "economic evaluation" for an "action plan".

"Of course we stand ready to assist, on the side of technical assistance and funding on the slope," assured the IMF Managing Director Dominique Strauss-Kahn said at a news conference. "The example of the Middle East has highlighted this issue, the fact that you can have good numbers in terms of sustainability without growth," he added. Remarks relayed by U.S. Treasury Secretary Timothy Geithner: "Today, the change underway in the Middle East calls for rethink and refocus the commitment of the international community.These transitions involve ultimately the people, increase their opportunities and their freedom. "

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The International Monetary Seminar, which opens Thursday morning in Nanjing to the Chinese seems in some embarrassment. President Nicolas Sarkozy inaugurated in the presence of the Deputy Prime Minister Wang Qingshan, the Minister of Economy Christine Lagarde, finance ministers and central bank governors of the G20 countries.

While the Elysee this meeting as "an important symbol," "a unique event," which "enshrines the weight of China in the global economy", Beijing sees an "informal seminar, and academic "according to Jiang Yu, spokesperson of Chinese Ministry of Foreign Affairs. The official news agency Xinhua pretended to discover, there ten days, the presence of the French head of state by saying he would meet with Chinese officials, without specifying which ones.As for the Chinese embassy in Paris, who knew where the meeting was held in Nanjing, it stated that the seminar was "entirely organized by France" and that the Chinese were content to "make available the infrastructure is everything. "

In fact, Nicolas Sarkozy, who arrives Wednesday afternoon in Beijing, will meet Chinese President Hu Jintao at the Great Hall of the People, for bilateral talks followed by a dinner on the G20 and international diplomatic issues, including Libya and Japan, where the French president is scheduled to visit Friday.

Pressure on the yuan

"The Chinese will reserve a special welcome to Nicolas Sarkozy, to commemorate the visit of Hu Jintao to Paris and Nice," we are assured at the Elysee.But China, which the press is unleashed strikes against Libya, did not seem to want to advertise around this movement, hard won by France.

Although the seminar does Nanjing officially "no money in particular", and emphasizes the "structural reform of the international monetary system", Beijing knows that its monetary policy will be at the center of discussions. For Westerners, the Chinese currency, the yuan, which traded at 6.56 yuan to the dollar is undervalued by 20% to 30%.

If the Chinese authorities have made the fight against inflation their priority of economic policy, Beijing does not intend to dictate the way forward.A revaluation of the yuan would most frank yet to effectively fight against inflation, Washington insists.

Unlike the U.S., France does not address the issue of the yuan so front, preferring to advocate a stronger role of the Chinese currency in the international monetary system, a step sought by Beijing, which will require ultimately, the yuan's convertibility and liberalization of its exchange rate regime. "The purpose of this seminar is to reach a common diagnosis on the strengths and weaknesses of the current international monetary system and develop possible reforms for the G20," said the French presidency.

The dollar, global reserve currency risk is in the sights of Paris and Beijing.First holder of U.S. debt, China's central bank estimates that the dollar will continue to weaken this year because of "low interest rates and deficits."

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With the earthquake that devastated the island and the threat of nuclear catastrophe, Japan fears a massive repatriation of capital invested abroad by individuals and by businesses that would cause an immediate surge in the yen. That's what happened after the Kobe earthquake in 1995 where the Japanese currency had taken 15% against the U.S. dollar, finding himself at the highest in its history. But the movement seems already well underway.

Madame Figaro continues its transformation. Starting today, it is available in both "pocket" that will remain on newsstands throughout the week, while the larger version will pack integrated into the weekend, with Le Figaro, Le Figaro Magazine and TV Magazine.

With this new pocket-sized, already widely adopted by other women, Madame Figaro hopes to broaden its distribution and its audience, especially among readers from 25 to 45 years. "One way we confront the issue sales in another way," says Marc Feuillée, general manager of Le Figaro. There is a real potential for a new "pocket" upscale."Tests conducted late 2010 showed that over one third of the buyers pocket size never read Madame Figaro and they do not know the brand," said Jean-Guillaume d'Ornano, director of the division Madam within the group Le Figaro.

Sold at an introductory price of 1 euro for three weeks, the "pocket" will then be offered 1.30 euros, up 1.50 or 1.70 euros for special issues. This launch will be supported by a promotional campaign, including TV (TF1 and Canal +) and retail outlets.

"2 million will be invested in this new product is a first for us," says Marc Feuillée.This significant investment demonstrates our commitment to strengthen our publications and take initiatives in a highly competitive environment. "The initial implementation will be 207,000 copies.

Additional territories

Associated with the weekend package, Madame Figaro is already the upscale women's most powerful with 429,079 copies paid France in 2010, according to OJD.

The objective set for Madame Figaro Pocket is to increase the combined sales of 5 to 10%, or 30,000 to 40,000 extra copies.

"The" pocket "does not cannibalize the" Madam, "says Jean-Guillaume d'Ornano. Instead, it will explore additional territories. " First at the distribution level because it will be present in the medium and large food stores, where the pack weekend is almost absent.Then, at the level of readership, since it should appeal to younger readers, urban and active.

Finally, in advertising, the weekly exposure of the title should appeal to existing advertisers and attract new ones.

The contents of the "pocket" will be exactly the same as that of large size. "The idea is to make the world more accessible luxury and avant-garde on which Madame has built its legitimacy," said Anne-Florence Schmitt, executive editor of Madame Figaro. The output of the "pocket" is accompanied by the provision of an application for iPad (0.79 euro download), after the launch of a new version of the website in December.

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