134,000 Bouygues Telecom customers left at Free
In a mobile market completely disrupted by the arrival of Free Mobile, Bouygues Telecom said it had lost 159,000 customers, of which 134,000 went to Free Mobile. This represents 1.4% of its fleet of 11.3 million mobile customers. Last week, Orange announced that it had lost, for its part, 201,000 mobile customers in total, or 0.7% of its fleet.
Result, Bouygues Telecom expects a decline of 10% of its turnover in 2012 to 5.14 billion euros. The arrival of Free Mobile is not the only cause. Martin Bouygues, CEO of the group, also cited pell-mell "regulation, the end of the differential termination, terminal costs, Chatel law which is one of the most protective for the consumer."
To resist, the group announced a plan to reduce costs this year. "Our goal is a plan to save 300 million euros, which will be achieved in part through new commercial offerings but also using our flexibility on external loads," said Martin Bouygues. The group, which has 9,800 employees in late 2011, should not undergo abrupt reduction of the workforce. "By cons, what is clear is that staffing levels, recruitment Bouygues Telecom are completely blocked (…). We will let the natural decline to do, "he said, adding that cost savings could affect contractors, subcontractors and suppliers.
"Free Mobile makes the cuckoo"
Bouygues Telecom is also focusing on innovation. The group decided to have a strong positioning in the offers "bare" (without telephone and commitment, 100% web) with B & You, and with the offers services through Eden. It will market its new box with the Sensation "the most powerful processor market and offers the largest VOD thanks to agreements with TF1," said Martin Bouygues. He announced that the band would embark on the next generation mobile (4G) this year and was pleased to have obtained frequencies' en o "- in the band 800 MHz – stressing" they allow a very good coverage inside buildings. "
Martin Bouygues has admitted that the offer of Free Mobile was very aggressive. "But it is by no means a reflection of its production costs. Free Mobile is the cuckoo on the Orange network, he said. The telecom industry is a fixed cost. If someone could have a variable cost structure, if there was distortion of competition, it would in my view extremely serious, "he added, without elaborating.
On the roaming agreement that allows to use the Free Mobile network Orange, Martin Bouygues considers it "would not be unusual that this contract be made public, since the two competitors know, and two others not." All these topics should be discussed at the meeting between Martin Bouygues Telecom and Constable (ARCEP). "If we must suffer and die, it will be the fault of the regulator," he concluded.
Yesterday, Bouygues share lost 2.09%, to 23.88 euros, while the action Iliad (Free) clôturait on a record 99.55 euros, up 2.10%.
