France Telecom: five years of transition to a forced march
There are just a year he had won the grand prize of BFM manager and made the headlines in the magazines, which presented him as a guru technologist and strategist warned telecom. With only two known passion, except tech gadgets. His wife, Gilberte, banker at HSBC, and the trees of his house in Sologne. Alas, this image has eroded since the summer, while a series of suicides has plunged the group.
Hue on some sites, a company that has yet veneration of the leader, Didier Lombard, in his wheedling air and round cheerful, is affected. The mathematicians more comfortable in the labs among engineers that under the camera, commits some awkwardness of language that mark the spirit but do not reflect his thinking. Like when he talks of "fashion" about suicide.
The runaway media, which has a genius visionary, is suddenly switch to a boss with autism.A shift that shows how it is excessive as it is radical.
For Didier Lombard is fully committed to "home" and its employees, where he began his career as a young Polytechnique, before joining the Directorate General of Industry at Bercy. There he will manage all major industrial issues, Bull Thomson. It will keep the obsession with the voice of France and Europe in the "global digital village," between the American omnipotence and new ambitions Chinese Business Card Holders .
Capacity in countries emerging
When it comes to the head of France Telecom in 2005, replacing Thierry Breton became Minister of Economy, the company is just the head. Crushed by debt, it almost went bankrupt.Didier Lombard accelerates plan "TOP" drastic cost reductions initiated by Thierry Breton, and continues the transformation of enterprise fixed mobile integrated operator with its plan Next. A transformation vital to the survival of the group plunged into the competition, but that is no longer welcome by some of the employees in historical France. At the international France Telecom is strengthening in the emerging countries, but also in Switzerland and Great Britain, even if the marriage with the Nordic TeliaSonera fails.
In taking over, St?phane Richard will give a flat part of this strategy.Starting probably content, even if their weight in the group activity is inversely proportional to the media buzz they generate.
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