Roussat "This is the beginning of the history of digital homes"
LE FIGARO. Why launch this new brand, B & You?
Olivier ROUSSAT .- Today, with the success of smartphones and mobile Internet, a whole segment of customers has become an expert. They can do many things for themselves via the Internet without the need for assistance. For them we run B & You. It's very innovative. Five years ago, this kind of customer did not exist.
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In recent months, the market has sharply segmented into two blocks, with one side clients who are willing to pay for expensive packages smartphones with many services and, on the other clients are doing by them themselves but want less expensive packages.They are equally distributed among all operators.
How is it innovative?
B & You is a new concept: a revolutionary price, a non-binding offer, all in full on the Internet. All this together, it had never been done. We are entering a new era of data, and we are only in infancy. We are in the early history of digital homes.
You offer no phone packages included. Is this the end of the model based on the grant, which strike the costs of operators?
For the operator, in terms of value is almost equivalent: either we subsidize the phone, and packages are more expensive, or we make the economy of the phone, and we are making this economy the customer by lowering the price of his crime.In the same vein, the fact that everything happens on the Internet can not charge the cost of distribution in stores, and the customer relations center.
On the issue of commitment, is a way to get ahead of the bill presented by Frédéric Lefebvre?
The government's plan does not prohibit the engagement. What is important is that the customer has a choice. The commitment is absolute evil. Some customers ask for formulas without commitment, others with a commitment sooner or later.
You feel that the TV will be blurred in 20% of households in future 4G mobile. Will you still at the tender 4G?
Yes, because the frequencies are necessary for our business. But such interference will have a major impact: TVs will not work, it will be black screen. TV makers should take into account now.That the State to determine precisely the measures to be taken.
Are not you exaggerating the problem?
The financial impact can be heavy, everyone knows it. In addition, I note that much interference on all frequency blocks, not one.
Why fiber optic only does much to take off?
For our purposes, we are making very good recruiting subscribers and Bbox fiber meets the needs of our customers who expect very high speed. It is true however, that in very dense area, the operators had to deploy four networks in parallel, which is a non-economic sense. We should not repeat this mistake in the medium density areas. Bouygues Telecom hopes that the facilities are pooled as possible between the different operators. This should facilitate investment, therefore the deployment.
There are 140 operators in Europe, against five in China and three in the United States. The concentration is inevitable?
For Bouygues Telecom, there would be no incentive to merge with another operator. On purchases of infrastructure, we are well positioned. And terminals, exclusive agreements are reduced to a very short period.
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