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Two billion euros. The Intermat 1350 exhibitors, which was held from April 16 to 21 in Villepinte near Paris, have not mégoté their investments as they exposed construction machinery and construction worth a total of 2 billion. "This very large sum shows business optimism this year," explains Maryvonne Lanoë, commissioner general of the show.

This event is the meeting point for all actors of the French markets, Southern Europe and North Africa. "The trend is quite good, says Philippe Haugenauer, Sales Director France of Japanese Komatsu. We have seen the show many people who have projects, although few orders were signed on the spot. "With a turnover of EUR 18 billion, the Japanese group is the second largest manufacturer of equipment BTP in the world.

Strong rebound of the market

Reinforces a sense that the latest figures released by manufacturers. "The aggregate producers, who are our customers, have a very good first quarter, so a little unexpected," says Michel Herr, CEO of France Sandvik, the Swedish group specializing in drills and milling machines. The reason: the great works decided by the government after the 2009 crisis. "We take advantage of highway construction and high-speed lines, including those linked to Tours and Bordeaux, Michel Herr says low interest personal loan. This allows us to benefit from a good order book for the second quarter. However, we lack visibility for the future. "

Despite its 15% growth in its European business in the first quarter, Saubot Alexander, general manager of Haulotte Group, Europe's leading manufacturer of aerial work platforms, believes that "this increase is lower than it should be given the fall market in Europe since 2009. " The activity is still far from the highest recorded in 2007 and 2008. Above all, Europe pales in terms of total growth over the period of Haulotte: 24%.

"The strong rebound in the global market for public works equipment recorded in 2010, to 17%, and 2011, 24%, is due in part because it had collapsed by 50% between 2008 and 2009" , said Maryvonne Lanoë. The activity remains well below the pre-crisis level.

"There are many projects, the problem is now often funding," says Philippe Haugenauer elsewhere. Dynamism that allows Buronfosse Renaud, chief representative of ICASA, the union representing the manufacturers of construction machinery, metallurgy and handling, be optimistic for the current year: "We envision an increase of business activity of the profession of 5 to 7% in 2012. "

A report to simplify life in rural areas and make them more attractive. "Currently there are 9000 400 000 laws and regulatory standards that apply interchangeably in rural areas or urban! It's too, should be appropriate standards, "Storm-A-Pierre Morel The Bailiff, MP for Lozere, at the head of a report co-authored with three other rural UMP parliamentarians, whose elected mayennais Yannick Favennec.

Rural areas, it is 80% of the territory, and nearly a quarter of the French population lives there. Water, urban planning, health, education, digital, public services, all sectors of everyday rural life have been scrutinized by the authors. They interviewed 4,000 people during their investigation.

Among the hundreds of measures recommended in this 280-page report commissioned by the President in October to calm the revolt of rural representatives of the UMP, after the defeat of a majority in the Senate, eight draw particular attention . "The first demand of rural residents is access to high speed, said Pierre Morel-A-The Bailiff. We must ensure, through the process of deploying high-speed Internet, a balance between dense and sparse areas across the country. "Meanwhile, the mission says it takes" expand the service to Wi-Fi in the contact points of the Post Office working closely with local authorities who find themselves in white areas. "

Medical deserts

Regarding the best water management, the mission recommends that for "every individual and group reservations hill with a capacity less than 50,000 m3, a simplified procedure is implemented." The water law codes apply where 7, discourages such projects. "But the real usefulness appears both in agriculture and the public authorities (fire reserves, protection …)."

To enhance access to care and fight against deserts medical, the authors recommend such "compulsory internship for interns in rural areas, enough times to encourage customers during retirement."

To strengthen the utility grid, "we must set up kiosks type video, with a scanner to facilitate all the steps with an official or government and 18 companies such as EDF, GDF, DDT or employment center."

It is also proposed to extend the network of bank ATMs in the territories under-equipped. To keep more rural schools, elected officials indicate that it would "account for children from 2 years and not three years." Urban planning, the authors recommend "provide prior notification of buildings less than 8 m2 5 m2 cons now." Still, the MP Pierre Morel-A-The Bailiff is confident that these measures are applied regardless of the next tenant of the Elysee. He worked with his colleague PS, Michel VERGNIER, the Rural Committee of the Association of Mayors of France.

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The principle is simple: the competition is based on a survey indicating that Australians belonging to the male does not spend enough time with each other. The beer brand Fourex (XXXX), which belongs to the Lion Group, proposes a trip "with friends" on a desert island for six acres, located south of the Great Barrier Reef. For the occasion, "Pumpkin Island" has even been renamed "XXXX Island" for a three-year lease.

Develop a desert island "between guys"

But before you get to this paradise on earth supposed to make men happy, certain conditions must be met. At the risk of disappointing many, it must reside in Australia and be an adult. Then it comes to submit ideas to the team Fourex on ways to make this island as "the best destination for vacation with the guys." In this qualifying phase, the proposals tributary to the site. Rugby ground in the lagoon to the equipment that can fly from one beach to another and from one bar to another, via a fishing platform that includes a bar, all dreams or spend almost. The contest organizers urge participants to be "brilliant, or even brilliantly horniest horniest ', like Robinson Crusoe.

Once the five candidates selected by the votes of Internet users and the brand, they can apply their ideas on the island, in a spirit of idleness, and, once again, "the guys", the only company "feminine "is that of beer at will.

XXXX Island: "The Good Life", the island reserved … by Gentside

A general trend in advertising

For Cesvet Bertrand, chairman and senior partner of the Canadian ad agency Sid Lee and marketing, the campaign Fourex is part of the current trend of big brands. "Before, the traditional advertising scheme was the recurrence of a clear message to force the consumer to purchase. Now there is a desire for participation on the part of consumers. It is about creating conversations around the brand, encouraging word of mouth rather than traditional media. There is no real communication about the product but rather a fact of life here in this case the decline in male camaraderie "he says.  

Also according Cesvet Bertrand, who also manages the advertising of brands Adidas, Heineken, Grimbergen, Dom Perignon or Ubisoft, this big campaign costing several million dollars is quite intelligent and successful, especially that it does not associate the clichés often found in advertisements for beer (sexist, girls in bikinis …). Finally, the operation conducted by the Australian brand is in full interactivity, just like the advertising campaign conducted in 2010 by Tipp-Ex on Youtube, featuring a multiple scenario between a bear and a hunter.

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This is an open secret, Greece will not reimburse at best a small part of his debts. In practice, three-way open to it. Either to agree with its private creditors who accept a "voluntary extinction" of their assets or negotiate a "partial default" in accordance with its European partners. Or, finally, walk out, like Argentina in 2001, called a "disorderly default."

On the merits, all three perspectives are not so different as they seem at first glance. Buenos Aires was finally concluded in 2005, a restructuring agreement with its creditors, who agreed to lose 65% of their assets. A huge sacrifice, but less than the "palm" of 73% currently proposed to the creditors of Athens, according to Jean Lemierre encryption, one of their main representatives in the discussions.

It comes out of the ambiguity that his injury

Moreover, the "voluntary" nature of the PSI, the Private Sector Involvement, where creditors agree to commit hara-kiri is a total hypocrisy. It's like "confessions during the Spanish Inquisition," recently remarked President of Commerzbank Martin Blessing. It expresses a widespread feeling among his colleagues and much more in the Greek pension funds. For them, three quarters of the savings are invested in securities of their state, the loss will be huge, whereas exposure to Greece is only 1% of GDP in the euro area for international investors (according the BIS figures).

But, as everyone knows, no one leaves ambiguity as its detriment. Breaking fiction would volunteer to accept a "partial default". However, as repeatedly stated since the summer of 2011 Jean-Claude Trichet and Mario Draghi, his successor as head of the ECB, the latter would be forced overnight to refuse the Greek securities pledged loans that it offers to banks Hellenic. It would be to bankrupt the entire banking system of Greece, with a further loss of 173 billion euros for the ECB, obliged to make a cross on the Greek paper it holds (retired or in outright purchases ).

As for the third option, a "disorderly failure", the international consequences would be far more dramatic than in the case of Argentina. The shock wave would destabilize the rest of Europe. The IIF, the bank lobby, estimated at 1,000 billion euros losses for banks because of their financial ramifications cross. They consider to be a Gordian knot impossible to untie except slicing. Which would amount to a bank crash cause at least as serious as the crisis following the collapse of Lehman Brothers in 2008.

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SNCF will release on February 16 as "good" annual results, in the words of its leadership. Yet they will undergo a severe movement of the plane. On 14 February, the president of SNCF, Guillaume Pepy, unveiled to participants of a seminar on "business model TGV" that his group would carry out an impairment of € 700 million on its TGV . "The value of TGV, now in the books of the SNCF, amounts to nearly 4.5 billion euros," he said, according LaTribune.fr who reports his remarks. We will depreciate the 700 million euros because we have too many trains and they are mostly old. "

The fleet has 457 SNCF trains whose average age is 17 years. This decision comes as the SNCF profitability of the branch TGV group – very profitable long – has deteriorated in recent years. An evolution largely attributed by the public company to the concomitant increase in tolls which it must pay with Réseau Ferré de France (RFF), owner of the tract payday loans for bad credit. Since late last week, SNCF and RFF have agreed on changes in rates of tolls until 2018. Guillaume Pepy was this medium-term visibility a prerequisite for engaging in orders for new trains. He said Tuesday that such investments would only be possible when the operating margin of the travel industry would reach 20%. Or it tops out at 14% today.

Until 2015, the fleet will continue to welcome new trains: 15 "Euro Duplex" will be delivered by Alstom in 2012, 11 in 2013, 11 in 2014 and seven in 2015. According to its chief financial officer, David Azema, who intervenaitle February 15 parliamentary days when the rail is in fact particularly after 2025 that the station should replace trains end of life.

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"It will take place, and this is probably a matter of months, the issue of financing of our welfare. It will probably include the participation of imports. "In two sentences, the head of state made it clear that social VAT probably figure prominently in its program during the next presidential campaign. The mechanism is to fund Social Security by a consumption tax, so among other products imported from countries practicing "social dumping". In exchange, the contributions that affect the cost of labor is lightened, in order to gain competitiveness – a leitmotif of the presidential intervention on Thursday night. Social VAT is not exactly a topic that shares the political class on the line right to left as usual low fee payday loans.Manuel Valls, only the PS, is favorable, as the centrist Jean Arthuis or UMP Jean-Francois Cope and Valérie Pécresse, Xavier Bertrand and others in the majority are reluctant, fearing an inflationary effect, so a loss of purchasing power of households.

The president has however ruled out any attempt at protectionism to fight against offshoring. Establish tariffs would "make sense", he decided, in a clear allusion to the "de-globalization" praised by Arnaud Montebourg.

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Almost non-existent on the high end, Renault plans to return in the race with his partner allemandMercedes, one of the kings of that class. So far, we knew that French was working with his ally on a Nissan platform technique to manufacture both its future high-end, but the Megane compact, and vehicles of similar size in Japanese. But this platform – which targeted 1.5 million cars a year, will be extended to Daimler, the maker of Mercedes. "There will be a common platform between the three: Renault-Nissan and Daimler," said Thursday Carlos Ghosn, the CEO of Renault-Nissan, during a dinner with journalists.

Result, "you move from one platform from 100,000 to 200,000 cars a year" for the high-end Renault, "a platform of 2 million cars.It is no longer the same challenges: cost, quality and performance are not the same, "says the owner of the manufacturer. On this platform, Renault will build the replacement of Space and the Koleos 4 × 4, but also a "range" is replacing both the Laguna and Vel Satis. Laguna does not know the fourth generation: the new vehicle still under wraps, will be greater. These cars are mainly produced in the factory in Douai, France, but also outside Europe, possibly in Korea. They emerge from late 2014 and 2016.

Meanwhile, Renault plans to launch "a vehicle developed with Daimler," on a platform of German, said Carlos Ghosn."I do not think it would be very realistic to say that Renault, which has the ambition to develop a more expanded upper range, will not consider one way or another with some potential collaborations Mercedes for at least one model so ", he had already slipped to Frankfurt Motor Show in September savings account payday advance. Renault-Nissan and Daimler already designing future joint small Twingo and Smart (set in 2014) and a commercial vehicle for Mercedes. The construction of a compact Infiniti, Nissan's premium brand, based on an architecture provided by the group to the star, is also seriously considered.

Amortization of costs

With Mercedes, Renault hopes to succeed where he failed himself. The launch of a vehicle requires high-end development costs very high, particularly disappointing that the volume of Renault failed to dampen.After stopping production in 2009 of the Vel Satis, the diamond was sold last year that 53,000 Laguna, Koleos 39,000 and 17,000 area.

While the three champions of the category-BMW, ​​Audi and Mercedes-emit spectacular margins, the high-end Renault "is the weakest part of our operation, which is not normal," says Carlos Ghosn, who believes that in this area, the French "can hardly do less."

Carlos Ghosn, the partnership between Renault-Nissan and Daimler-each holds 3.1% of the other-is an "opportunity" not to let go upmarket. Daimler, "very smart", is contributing "to the maximum" French in the development of Smart, as the engineers' know we will do better than them. " Conversely, "do not say is that we can do it all on the high end. You must use the skills of Mercedes, "he says.

Click the preview to enlarge the graphic.

Is credible but not to frighten. It was a difficult equation that would solve the government well aware that he must adapt its economic forecasts for 2011 and 2012, now too optimistic. The air hole world of activity in the spring, the debt crisis of July Greek and diving markets in August have persuaded it would be impossible to achieve 2% growth this years and 2.25% next year born, as previously envisaged.

"It would be irresponsible to ignore the current situation," hammered François Fillon. The government wanted to be as realistic as possible. He expects GDP growth of 1.75% in 2011, "because it takes even more cautious for next year," 1.75% also in 2012.

The deficit to 4.5% in 2012

These new figures are in line with what experts expect. Few saw growth reach the 2% this year. Even fewer were those who planned the event feasible for 2012. For next year, the forecasts of economists from banks for the time range from 1% to 2%. The Consensus Forecasts, which synthesizes a fortnight believes, anticipates 1.7%.

That market pressure, which monitor the slightest faux pas of public finances, and this downward revision of growth that led the government to provide additional savings efforts, without waiting for the presentation of the bill Finance for 2012 in late September.

The austerity measures – the government refuses to call "rigor" – will lead an effort to one billion euros this year and above 11 billion euros in 2012.This amount will break down next year, 10 billion in additional revenue and $ 1 billion of savings on expenditure. Not to mention spending another billion set aside to "deal with any contingency."

All this should enable France to reduce its public deficit of 5.7% of GDP in 2011 to 4.5% in 2012 – a final goal "a little more ambitious" than was expected previously. Enough to hold the European commitments and keep the famous "AAA" rating that allows the country to finance its debt with low interest rates.

"We are taking steps that do not break the growth (…) and strengthen the tax and social justice," said the Prime Minister.One of the most emblematic devices decided Wednesday by François Fillon and Nicolas Sarkozy is to tax the very high incomes so "exceptional" – to return to 3% deficit, is in principle in 2013.

But it will also count with a new movement of the plane 10% tax loopholes, increasing tobacco prices, higher taxes on savings and real estate gains, lower exemptions from employer contributions on overtime or a plan amendment to postpone the income tax (see below). The French now know what to expect …

How to make the Greek economy to become as competitive as the German? Nothing simpler. "I guess the teachers of vocational schools and skilled craftsmen to retire would be willing to be sent (in Greece) fixed-term" is to suggest the European Commissioner for Energy, German Günther Oettinger in an interview with the Hamburger Abendblatt. "We hope that the German economic culture will allow transfer to Greece," said simultaneously the Minister of Economy, Philipp Rösler, also Vice Chancellor Merkel's government as head of the Liberal party.

The Minister of barely 38 years of Vietnamese origin, embodies the virtues of miscegenation and he is proud payday loans for bad credit. Philipp Rösler considers that there is no reason why the methods used to shore up the former communist East Germany do not work in favor of Greece.His words, the hints of cultural imperialism, appear a bit naive. But they clearly reflect a large part of public opinion in Germany. And after all not ready do we not have to Jean Monnet, one of the founding fathers of Europe, this formula, "If it again, I would start with culture"? It's now or never to try.

• Krys up big on Sun's

With Ray-Ban sunglasses, Sonia Rykiel or Armani 20% to 25% cheaper than the competition, the optician's Mon has seduced those who care about their spending, not to mention fashion. The group teaches Krys, an industry leader, was mostly created in 2009 to "anticipate the future perspective" with the rise of Internet players, the price will weigh more in the choice of this product . Fifteen stores Mon's, which also offer own branded glasses, are open this year, bringing the total to 30, while Krys already provides 200 points of sale in 2015.

• Total station experiences cheap

For over a year, the oil company is testing stations at low prices: 35 sites at baseline and 45 today – a fleet of approximately 2,000 outlets in total teaching, both in that city rural areas.Prices are likely to compete with supermarkets. For now, the group has not yet decided whether to extend the scheme. It will decide by the end of the year. The stations are scratched Total test, but it is not excluded that the group, he continues the adventure, is launching a new brand.

• Banks and insurers are betting on the Internet

They reject the term "low cost", but apply much revenue. In recent years, banks and insurance companies through subsidiaries disclaim Internet offerings of financial services at bargain prices and a la carte. ING Direct, the subsidiary of Dutch bank insurer, launched in 1997 this model of online banking. In France, Societe Generale offers a comprehensive range of services via Boursorama. Crédit Agricole target customers for its part with its private banking heritage online BforBank.As for the insurers, Groupama reserves its offer car insurance "Pay as you drive" customers of its subsidiary Amaguiz.

• Renault continues to expand the range of the Logan

Since its launch in 2004, the success of low-cost car for Renault, the only Western manufacturer to attempt the challenge, continues to grow. The group passed last year 685,000 low-cost vehicles, or 26% of its sales. Best of all, they bring him an operating margin above 6%. Logan began with the rustic to 7600 euros, the range now includes six models, the Sandero and the small 4 × 4 Duster. Originally designed for emerging countries, it paradoxically creates a strong demand in Europe, where it is marketed under the Dacia brand, produced in Romania. Tanger Factory (opening in 2012) will manufacture two new variations.Internationally, the range, made locally, is sold under the Renault brand. It is the spearhead of the group's expansion in Russia and Latin America.

• With Transavia, Air France attempting a takeoff in the low-cost

No way to leave Ryanair and easyJet monopoly on flights at bargain prices. Air France launched in spring 2007 its own low-cost airline, called Transavia, which carried 1.3 million passengers last year. From Orly-Sud, Lyon, Nantes and Marseille, eight Boeing 737-800 provide scheduled and unscheduled, mainly to the Mediterranean countries. These destinations are not served by Air France. The group does not wish to organize their own competition in order to avoid any risk of cannibalization. A draft Domestic Transavia has been abandoned.

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