M6 surfs his good hearing and displays good financial health. The group chaired by Nicolas de Tavernost said Thursday, a consolidated turnover up 3.6% in the first quarter of 2012, to 355.1 million euros. It is true that this growth owes much to self-advertising group, which rose by 3.2%. Starting with the audiovisual rights activity that benefited from the success of Twilight 4 video. But despite the sluggish market, the advertising revenue of the group grew by nearly 4%.
Even the M6, the flagship, can boast of an increase in advertising revenues in the first quarter from 1.5% to 164.5 million euros. Growth that relies on good audience ratings of structured grid around a solid prime-time thanks to JT "19 h 45 'and household scenes, but also a few key programs that Whether it is "Top Chef", magazines such as "Capital" and, finally, American series that still make the gravy chain. With an average audience share of 11.6%, M6 is thus gradually became the third chain of the audiovisual landscape.
What it can an aggressive advertising policy based on maintaining or even increase, its rates, where most incumbents rely on the flexibility in trading conditions. Proof: according to Kantar Media Institute, the volume of the M6 channel advertising declined 14.2% over the period, while its gross revenues (excluding negotiations and regressive) increased.
Rate increase
This means that the group has increased the value of its screens. By comparison, TF1, whose gross receipts would not progress to the first quarter shows an increase of its volume of 3.4% pub. The first private channel is also best bidder in number of spots.
More generally, the history of television market has seen in France in the first quarter a decline in overall volume of 7.5%, according to Kantar Media. If the market does not collapse, it is primarily due to the dynamism of the new DTT channels. In its latest monthly report, the Institute notes that "this segment remains solid in value in March (16.7%) but stabilizes its activity by volume (0.3%). Cumulatively, the DTT channels grew three times faster than all channels (23.2%). "
A trend that is well reflected in the number of commercial digital channels M6 group – mainly W9 – which increased by 16% in the first quarter, to 38.1 million euros.
As for the coming months, the media buying specialists adopt a conservative position. Havas Media, a subsidiary of Havas, setting a trend of 0.9% of the TV market in the second quarter. In other words, the line thickness. The media agency fears the arrival of "a two-tier market that is expected to exacerbate the end of the year and in 2013 with the arrival of six new HD channels TNT in the fall. The fragmentation of audiences is going to intensify, increasing the risk to players on the market, "she argues.
ALSO READ:
"France 3 is considering strengthening its regional
"A recovery plan for French fiction
"Al-Jazeera is challenging the football on TV
A standard feature of life insurance quotes is a set of written terms and conditions which set out whether the policy being sought is a term policy or a permanent one.