Citroen tour
This is a first in the middle of the car. Citroen has launched this week the first site of services for organizing trips run by a manufacturer. Citroen named Multicity, this site allows you to organize the weekend and stay long term, buy a ticket or train and book a hotel. Not to mention renting a vehicle anywhere in France for a period ranging from several hours to several days.
The site has nothing to envy to the travel-sncf.com or Expedia.fr. The manufacturer has indeed relied on industry experts as GoVoyages and lastminute.com to set up his project. Result: the services provided are as complete as those of operators."Whether it's a journey of everyday life, a professional meeting or organize your holiday in France or abroad, with Citroen Multicity build your route from door to door and book immediately" Can we read in the section of the site presentation.
Competitive Rates
From bus to subway, boat to the aircraft via the bike, Citroën offers a search engine to find the best route "custom tailored to your budget and your schedule." The manufacturer also promises very competitive rates for car rental (from 22 € per day and for only 14 euros, our valet pound down to you "). Train tickets are those of the SNCF, Eurostar or Thalys trains and flights covering 1000 destinations. For hotels, the offer is very wide, with 60,000 establishments proposed worldwide.
The brand customers enjoy perks such as buying online mapping to update their GPS or download a map of speed cameras.
Operation Diversification
With this remote reservation terminal, Citroën is clearly the turn of diversification. This strategy had already materialized with the launch of a site rental vehicles in September. But a few months of summer vacation, the manufacturer has chosen to go further: "Today, travel is not always easy and it requires a good knowledge of the various means of transport possible to achieve these trips, "says the manufacturer in the columns of Le Parisien on Saturday.
Citroen still promises to expand its range "in time" to "promote mobility. Objective: to become profitable within two years to come. "
