A rock concert without a little moss, is like "a guitar without the strings" in the words of Didier Wampas. "Beer is part of the concert!" Confirms Franck Le Bihan, head of debit, the company that supplies drinking the Zenith in Paris. In good years, that is to say those who have many dates of foreign rock bands or hard and metal, he sold 70,000 liters of beer and worse (when the French variety is the poster) 40,000 liters. "This is hard rock that consumes the most," says he, even if the reggae concerts Appliances are not left behind. Thus in 2009, Motörhead concert which brought together 3000 spectators, it is 3000 liters of beer are gone, one liter per person! Some shows, however, reserve some surprises to the landlord of the premises."To Vanessa Paradis, spectators often come in pairs, drank lots of champagne," says he. However, at 8 euros cutting cons 4 euros the 33 cl beer, has quickly made. But beware, even if an artist sells a lot more drinking than another, it affects not percentage. The drink is for the room.
Unlike the Zénith, the Palais Omnisport de Paris Bercy (POPB) does not go through a dealer, is the room that takes care of the bar to which it employs, as the night between 40 and 70 people. Again, these are the concerts or hard metal that consume the most. Thus, for two performances of AC-DC (17,000 spectators each time), fans of Angus Young have drunk more than half a liter per person …cons under 25 for Bénabar cl.
The sale of alcohol is so important for rooms that Zenith is a 10% discount on the amount of rent if the artist makes an intermission … It must be said that at the Zenith in Paris, the bar is not less than 20% of annual turnover! In POPB is 10% "only" because of the large number of sporting events for which it is forbidden to sell alcohol. "I often say, if one takes away the bar, the ticket prices will increase by 20%!" Says Daniel Colling director of Zenith in Paris. Certainly, it is the artist who set the ticket prices and not the room, but if it earns more money from the bar, it will increase the rent and the amount of seats will be increased.Therefore Pascal Negro, CEO of Universal Music France sums up the situation thus: "the lemonade is the future of music-hall!".
Minor awards of the bar at the Zenith in Paris
For the 2008-2009 season, viewers spent an average per person:
2.34 EUR Bénabar (variety)
4.04 euros for Trust (French hard rock)
6.97 euros for Alpha Blondy (reggae)
7.06 euros for Prodigy (electro)
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