The team goes into overdrive in the race to develop digital. In January, Marie-Odile Amaury, CEO of the eponymous media group, reiterated his desire to develop the sports daily on digital media, web, mobile tablets, after clearing up advertising revenue in 2010. "The Team Leader Sports Information on digital. Our website attracts over 5 million unique visitors per month, consuming more than 700 million page views, which places him among the top three websites in France, across all categories. Our mobile traffic has surpassed 100 million monthly page views. All our media are also available on shelf ", says the CEO of L'Équipe, which is also considering" creating a product designed exclusively for Team shelves that prepares for early 2012. "
In 2011, one of the group's priorities is to approximate the print and Web newsrooms, which total more than 350 journalists and must "work more consistently. These essays have lived ten years in parallel with strong stories, "says Francis Morinière, who named Fabrice Jouhaud head of editorial at the end of last year. The latter has seen his responsibilities extended to the Web, in addition to newspaper and magazine. "This is one of the most brilliant journalists of his generation, I think this project will lead with intelligence."
A free channel available on an HD channel
Another variation of the group, the Team TV channel on cable (numeric), satellite (CanalSat) and ADSL (SFR), carries an audience share of 0.2%, according to Mediametrie. What is the future of TV? "The thematic development of pay channels is complicated to run.That's why, if the CSA confirmed its intentions, The Team will be a candidate for the award of a frequency HD digital free sports information, "says Francis Morinière, echoing the call for APF applications "should be announced for late 2011. Until now available on carriers paying Team TV would become a free channel, directly accessible on a HD channel. "This is a major project for the Amaury group. That's why this decision was taken in full agreement with Philippe Carli, CEO of the group. Two years ago, the president had said during the Estates General of the press that "The State should ensure that the press has the conditions for its development." Our development on television follows this logic.The future of media groups through their ability to project itself into a multimedia based on strong brands and recognized, "said Francois Morinière.
If he gets the green light from the CSA, the proposed free HD channel on DTT would require an investment of "more than 30 million euros cash advance now. Many people are concerned about upsetting the economic balance of the PAF. But it will not be challenged because we are targeting around 1% market share of advertising revenues in television [estimated at 3.4 million net in 2010, according Irep]. When comparing the profitability of media groups and media groups, there is no danger in delay. For us, it can be very beneficial to the contrary ", says the CEO of the group.What would the editorial content of this new channel for free? "The sport is missing from the landscape of free channels, then it is a focal point for 25 million French. The public expectation is high, and the legitimacy of the team is obvious. Our project is ambitious and is a part of Team DNA. It was Charles Bietry, editorial director of TV crew and one of the inventors of the sport on television, which designs the project. "
8.4 million consumers
If he was born, this project would compete with that of Alain Weill, RMC Sport, which would also aim to invest TNT HD. "We'll see. Team TV has been around almost 13 years, but the draft RMC. Our editorial guidelines are different, our projects will be too.RMC is very focused on football and relies on consultants vedettes.Notre project will discuss all sports in all their meanings, and based on an essay of 350 journalists sport experts, present on all land sports the world. Sport is essential in the TNT. The team of 70 can speak the French sports, "argues Francis Morinière.
In 2010, France paid for the dissemination of L'Équipe, almost stable at -0.3%, amounted to 302,158 copies, according to OJD. Sporting events of 2011 do they offer such good prospects? "We are pleased with these figures. This is the first time that the daily broadcast is stabilized since 2006, knowing that France was now in the final of the FIFA World Cup, "said Francois Morinière.In addition, Team consolidates its leading position in national newspaper with 2,347,000 readers daily on average, up 1.6%, according to the latest audience research EPIQ. A hearing "up 6% on assets and AB +, as the Group Chief Executive. Finally, the mark "Team" is the first media brand in France with 8.4 million consumers weekly, daily between the Web and magazine. Nevertheless, 2011 will inevitably a little quieter for us. Sporting events are less promising and have the disadvantage of being in negative time difference, "he concedes.
Returned to profit, the group Team weighs "250 million" in sales in 2010. "Just over 50% of its revenues" are generated by the newspaper, whose 'relative share is fairly stable, "said its director general.
