M6 surfs his good hearing and displays good financial health. The group chaired by Nicolas de Tavernost said Thursday, a consolidated turnover up 3.6% in the first quarter of 2012, to 355.1 million euros. It is true that this growth owes much to self-advertising group, which rose by 3.2%. Starting with the audiovisual rights activity that benefited from the success of Twilight 4 video. But despite the sluggish market, the advertising revenue of the group grew by nearly 4%.

Even the M6, the flagship, can boast of an increase in advertising revenues in the first quarter from 1.5% to 164.5 million euros. Growth that relies on good audience ratings of structured grid around a solid prime-time thanks to JT "19 h 45 'and household scenes, but also a few key programs that Whether it is "Top Chef", magazines such as "Capital" and, finally, American series that still make the gravy chain. With an average audience share of 11.6%, M6 is thus gradually became the third chain of the audiovisual landscape.

What it can an aggressive advertising policy based on maintaining or even increase, its rates, where most incumbents rely on the flexibility in trading conditions. Proof: according to Kantar Media Institute, the volume of the M6 ​​channel advertising declined 14.2% over the period, while its gross revenues (excluding negotiations and regressive) increased.

Rate increase

This means that the group has increased the value of its screens. By comparison, TF1, whose gross receipts would not progress to the first quarter shows an increase of its volume of 3.4% pub. The first private channel is also best bidder in number of spots.

More generally, the history of television market has seen in France in the first quarter a decline in overall volume of 7.5%, according to Kantar Media. If the market does not collapse, it is primarily due to the dynamism of the new DTT channels. In its latest monthly report, the Institute notes that "this segment remains solid in value in March (16.7%) but stabilizes its activity by volume (0.3%). Cumulatively, the DTT channels grew three times faster than all channels (23.2%). "

A trend that is well reflected in the number of commercial digital channels M6 group – mainly W9 – which increased by 16% in the first quarter, to 38.1 million euros.

As for the coming months, the media buying specialists adopt a conservative position. Havas Media, a subsidiary of Havas, setting a trend of 0.9% of the TV market in the second quarter. In other words, the line thickness. The media agency fears the arrival of "a two-tier market that is expected to exacerbate the end of the year and in 2013 with the arrival of six new HD channels TNT in the fall. The fragmentation of audiences is going to intensify, increasing the risk to players on the market, "she argues.

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The auction winner will take over the shares of Bridgepoint funds (57% stake) and Apax (20%). Alain Afflelou he has planned to stay in the capital. It could even slightly increase its stake, now 22%. "This component has not yet been decided, it will depend on the nature of offers and future discussions with the fund that will prevail," says a close case.

The group, which produced last year a turnover of 785 million with 1,083 franchised stores, is valued around 800 million euros by connoisseurs of the file. To finance the purchase of three quarters of the capital, the next owner will have to fund raise around 300 million euros of debt. A challenge in the current, extremely volatile. The transfer operation, organized by the Banque Rothschild, commissioned last year, has proved complex enough to induce sellers to be cautious. "Bids are expected soon, said Didier Pascual, Chief Executive Alain Afflelou. But nothing is decided yet. The hypothesis of the IPO will remain open. "

A founder ubiquitous

The way back on the stock exchange, which would switch to vendors, if possible in the fall, when tenders found attractive can, was long regarded as the preferred option of management group, and especially its founder business

Danone Nestlé pipped to the post. After months of bidding, both groups had submitted their final offers Friday the pharmaceutical company Pfizer to buy up his infant nutrition division. At a Board of Directors held this weekend, Pfizer, according to our information, preferred the Swiss giant, world leader in food, the French group.

Danone had yet put on the table just over $ 11 billion for the opportunity to strengthen its branch child nutrition (Blédina, Dumex) in Asia and Latin America. To prevail, the group led by Franck Riboud was finally does not ally with American specialist baby milk Mead Johnson, as he had been a time draft. Anxious not unsustainable debt and not having to sell its bottled water to fund this acquisition, Danone was however associated with investment funds for a portion of the acquired business to Pfizer, and intended to sell assets in infant nutrition in Europe (excluding France), Australia and New Zealand.

Three times larger than Danone, Nestle has used its war chest to win. By paying more than $ 11 billion for an activity of 2.1 billion, including the Swiss group will be able to recover some of its delay in this sector in China.

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A textile company, for lack of sewers it needs for its plant in Quimper, creates a pathway of learning to train its future recruits? The SME Armor Lux, well known for its white wine, made the headlines this week, at a time when all candidates for president are the re-industrialization of the country one of their campaign themes.

This situation is not isolated and number of industrial jobs – welders, boilermakers, milling … – are pulling their hair to find candidates and encourage vocations. "There is a real paradox between a high level of unemployment in France and companies who are not candidates for positions in recruitment, whether welders, millers, coppersmiths, payroll technicians, seamstresses …. In total we estimate that roughly fifty so-called shortage occupations. In our business we miss about 30% of requests from our customers because we do not have the resources and this situation has been deteriorating for a decade, notes François Beharel, group president of Randstad and staffing agencies. Concretely, this means that our group could generate 30% of turnover and more. "

For him, the problem is essentially related to the collective image What these professions in public opinion. "We imagine that in the textile industry and is like 50 years ago, while the environment has changed, that wages were revised upwards and that career paths are possible." "We have to get into people's heads, and young people in particular, that the industry is clean and not necessarily noisy. In this regard, the construction was successful for several years to reverse its bad image, "says Anne-Marie Bjornson, Director of Transitions AFPA.

Develop learning

A UIMM, Joel Mendez, Director Employment and Training, said that one communicates primarily on job losses. Yet in all sectors of metallurgy, the recruitment needs estimated over the period 2007-2015 are always evaluated. Between 60,000 and 80,000 jobs per year, including 30 to 40% reserved for graduates, according to a study by the study-which will be updated in early 2012 over a 2013 to 2020 -. "There is a big educational effort and support to achieve with the companies to become more involved in processes of looking management of jobs and skills (GPEC) and assessing their future needs" says he.

According to Anne-Marie Bjornson Afpa transitions, there are ways to mount training particularly in the context of operational readiness to employment (job center) or as part of training contracts. "We are also working on the issue of transferable skills, which allow for example to a textile worker to work in the weld or a working precision to go in the car." But anticipating needs is a prerequisite and essential step, she insists.

For Joel Mendez, it is also essential to adapt the training devices to the needs, both in initial training in continuing education. And take the example of learning where the numbers in the branch of metallurgy grew 6% in 2011 (with a total of 26 000 apprentices). "At the last school year, nearly a thousand offers of learning could not be met and at the same time, the same volume of young people did not find any company. This shows that learning can be further developed and the various mechanisms put in place recently should help solve these problems. "

A situation that in any case, Francis led Beharel hammering: "stop sending generations of young people in jobs without opportunities. Spend money to know that jobs are to be filled with real careers, especially if the areas are not attractive. "

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They are young, teeming with ideas, with a bright professional future and – especially – refuse to see leave a ruined world. The crisis that is sweeping the Western economies over the past four years and upsetting the global equilibrium leads to a resurgence of activism among young entrepreneurs. Alongside institutional think tanks – Davos and other circles of economists – forums bringing together young leaders "of tomorrow" are multiplying on the planet. And, more recently, now these kids want to be heard from their elders.

One of the oldest forums, the St. Gallen Symposium will meet for the 42nd time in Switzerland, 3 and 4 May. 200 young entrepreneurs, teachers or students compare their ideas to "deal with the risks" threatening the planet, watched by 600 business leaders or senior officials, including several "guest stars" – Josef Ackermann (Deutsche Bank) and Jean -Claude Trichet (former President of the ECB).

But in the East also arise new think tanks wanting to prove that their young entrepreneurs are equally able to invite the sharing of growth. Created in Rhodes in 2010, the Youth Forum, an offshoot of the think-tank based Time Youth in the Czech Republic is one of them. His goal, happy idealist, is "to reconcile the views of emerging nations" to "lay the foundations for a better future."

300 youth from 70 countries, activists, environmentalists, industrialists but also specialists in new technologies meet once a year to get to know and "create the world of their dreams," aided by economists or experts phenomena societal. All under the protective wing of the "Global Forum of World Civilization".

Groundswell

The forum that promotes traditional values ​​intends to "strengthen cultural exchanges on an equal basis," says one who directs, Vladimir Yakunin, President of Russian Railways and close to Vladimir Putin. "Clearly, today, we can not conceive of unilateral world." Fed on an example that of Russia: "We have in our country 190 nationalities and 80 different faiths cohabiting together, and the only way to achieve this is to let mingle our histories and traditions on an equal footing, without that one takes precedence over the other, "says the Russian leader.

A speech that collects a strong chord with young activists from the developing world, who want to invite to the table of developed countries. "The bipolar world is finished," said the businessman and political leader of India, Sam Pitroda at the last Youth Forum held in New Delhi in late March. "The American model based on consumption can not agree to the three billion poor people who have access to anything," he added. For the latter, which could contribute to the post of President of India, in 2013, "we must build a new world, a new model, based on connectivity."

Anecdotally, even idealistic, seen from France, young people reflect these forums, in fact, a fundamental shift, in parallel with the emergence of Brics, from which emerges a desire to make its voice heard on a global scale, for the fast-growing economies. And when one is surprised to see yet few young Europeans to participate are answered on the side of the Youth Time, that "the ultimate goal is obviously to attract more young Western entrepreneurs, to enhance dialogue and exchanges. "

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A report to simplify life in rural areas and make them more attractive. "Currently there are 9000 400 000 laws and regulatory standards that apply interchangeably in rural areas or urban! It's too, should be appropriate standards, "Storm-A-Pierre Morel The Bailiff, MP for Lozere, at the head of a report co-authored with three other rural UMP parliamentarians, whose elected mayennais Yannick Favennec.

Rural areas, it is 80% of the territory, and nearly a quarter of the French population lives there. Water, urban planning, health, education, digital, public services, all sectors of everyday rural life have been scrutinized by the authors. They interviewed 4,000 people during their investigation.

Among the hundreds of measures recommended in this 280-page report commissioned by the President in October to calm the revolt of rural representatives of the UMP, after the defeat of a majority in the Senate, eight draw particular attention . "The first demand of rural residents is access to high speed, said Pierre Morel-A-The Bailiff. We must ensure, through the process of deploying high-speed Internet, a balance between dense and sparse areas across the country. "Meanwhile, the mission says it takes" expand the service to Wi-Fi in the contact points of the Post Office working closely with local authorities who find themselves in white areas. "

Medical deserts

Regarding the best water management, the mission recommends that for "every individual and group reservations hill with a capacity less than 50,000 m3, a simplified procedure is implemented." The water law codes apply where 7, discourages such projects. "But the real usefulness appears both in agriculture and the public authorities (fire reserves, protection …)."

To enhance access to care and fight against deserts medical, the authors recommend such "compulsory internship for interns in rural areas, enough times to encourage customers during retirement."

To strengthen the utility grid, "we must set up kiosks type video, with a scanner to facilitate all the steps with an official or government and 18 companies such as EDF, GDF, DDT or employment center."

It is also proposed to extend the network of bank ATMs in the territories under-equipped. To keep more rural schools, elected officials indicate that it would "account for children from 2 years and not three years." Urban planning, the authors recommend "provide prior notification of buildings less than 8 m2 5 m2 cons now." Still, the MP Pierre Morel-A-The Bailiff is confident that these measures are applied regardless of the next tenant of the Elysee. He worked with his colleague PS, Michel VERGNIER, the Rural Committee of the Association of Mayors of France.

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SunPartner, a start-up of Aix-en-Provence (Bouches-du-Rhone) specializes in solar energy, has signed a partnership with the Atomic Energy Commission (CEA) to develop and build a demonstrator of the second generation of photovoltaic power plant at low concentration. SunPartner has already shown with the development by its subsidiary Wysips a transparent film photovoltaics to recharge his mobile in the sun.

The project developed by its subsidiary Axiosun with CEA and one of its laboratories, the Institute Liten, specializing in new energy and nanotechnology, will compete with conventional photovoltaic market is now taken in a squeeze between fierce competition from China and declining subsidies in France and other European countries.

"The solar modules are not the optimal solution. Concentration yields lower costs by 20% to the cost of panels Chinese "and thus become competitive, says Ludovic Deblois, the founding president of SunPartner. Photovoltaic power plants developed by Axiosun make it possible to focus with concave mirrors up to 12 times the sun's rays, which reduces the cell size implemented for the same energy. In addition, advance Ludovic Deblois, these modules retain a high yield of about 19%, despite the increase in temperature due to the concentration, whereas with the standard modules, the yield decreases by 1 or 2% per degree additional.

Reduce costs

Axiosun is positioned in the segment of small and medium power (to drive a company, a village or small town) in area to strong sunlight.

He installed the first plant at low concentration in France in Saint-Cannat near Aix-en-Provence and two in Morocco. The issue of partnership with the CEA signed for three years with a budget of 2.2 million is to improve the technology. The objective is to achieve a cost per kWh up to 40% lower than with a central ground to conventional panels. One key is the development of a manufacturing process to local costs well below Chinese costs by investing ten times lower.

The project is part of the proposed City of energies, initiated earlier this year by CEA Cadarache, near Aix-en-Provence. This platform of several dozen hectares is home to companies that CEA helps innovate and where demonstrators can be built. Axiosun going to make a pilot. Eight other partnerships have been forged by the CEA for a total of 26 million euros, including a solar desalination unit developed with Veolia.

"Our bet is that innovation makes it possible to reduce costs at all stages of production, to make solar competitive," says Pierre Joubert, head of the antenna to the direction of technological research, CEA Cadarache. "On the technology concentration, there is no viable competitors. Our goal is to develop a sector in France. "

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The principle is simple: the competition is based on a survey indicating that Australians belonging to the male does not spend enough time with each other. The beer brand Fourex (XXXX), which belongs to the Lion Group, proposes a trip "with friends" on a desert island for six acres, located south of the Great Barrier Reef. For the occasion, "Pumpkin Island" has even been renamed "XXXX Island" for a three-year lease.

Develop a desert island "between guys"

But before you get to this paradise on earth supposed to make men happy, certain conditions must be met. At the risk of disappointing many, it must reside in Australia and be an adult. Then it comes to submit ideas to the team Fourex on ways to make this island as "the best destination for vacation with the guys." In this qualifying phase, the proposals tributary to the site. Rugby ground in the lagoon to the equipment that can fly from one beach to another and from one bar to another, via a fishing platform that includes a bar, all dreams or spend almost. The contest organizers urge participants to be "brilliant, or even brilliantly horniest horniest ', like Robinson Crusoe.

Once the five candidates selected by the votes of Internet users and the brand, they can apply their ideas on the island, in a spirit of idleness, and, once again, "the guys", the only company "feminine "is that of beer at will.

XXXX Island: "The Good Life", the island reserved … by Gentside

A general trend in advertising

For Cesvet Bertrand, chairman and senior partner of the Canadian ad agency Sid Lee and marketing, the campaign Fourex is part of the current trend of big brands. "Before, the traditional advertising scheme was the recurrence of a clear message to force the consumer to purchase. Now there is a desire for participation on the part of consumers. It is about creating conversations around the brand, encouraging word of mouth rather than traditional media. There is no real communication about the product but rather a fact of life here in this case the decline in male camaraderie "he says.  

Also according Cesvet Bertrand, who also manages the advertising of brands Adidas, Heineken, Grimbergen, Dom Perignon or Ubisoft, this big campaign costing several million dollars is quite intelligent and successful, especially that it does not associate the clichés often found in advertisements for beer (sexist, girls in bikinis …). Finally, the operation conducted by the Australian brand is in full interactivity, just like the advertising campaign conducted in 2010 by Tipp-Ex on Youtube, featuring a multiple scenario between a bear and a hunter.

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Ikea for 30 years would have dreamed, best advertising. But a month after the revelation of illegal policing practices of employees and customers by Chained Duck and Mediapart, the direction of Ikea France wants to show it has taken stock of the situation. Vanoverbeke Stefan, head of the French subsidiary of the Swedish furniture giant yesterday presented its action plan and its working group to improve the image of the group being undermined by the discovery of internal mails mentioning the use of private detectives and the font file. Activities that led to Ikea France sidelined several top executives, including Jean-Louis Baillot, CEO of the subsidiary at the relevant time. "An internal audit by an independent firm has established that there had been research practices of information not consistent with our values. This is unacceptable and I regret it, "said Stefan Vanoverbeke. The current owner is careful however to discuss the future of the people involved to "preserve the presumption of innocence" and leave the floor of Versailles, seized by the CFDT union, do his job. "It is up to judges to say what is illegal or not. We just want to cooperate, "he said.

A pilot initiative

And as proof of his goodwill, Ikea France, which has already seen its headquarters raided and visited by the CNIL (National Data Protection Authority) in its stores, plans to give the prosecution the findings of its internal audit. But it is mostly a working basis for a group of four managers responsible for "strengthening the values ​​and ethical standards." "It's not an excuse but it does not direct a company of 10,000 employees as a company that has only 500 easy payday loans. The findings of the survey showed us that our way of working no longer fit our size, "explains Stefan Vanoverbeke.

Ikea already had a code of conduct but the group had been working to develop a global charter. Irregularities discovered in France gave a good boost to the initiative, even if the boss of Ikea France considers that there is "no reason to believe that such practices occurred in other countries where group is established. " No investigation has been carried out elsewhere. "France will be a pilot," he says. Beginning in June, the working group should thus be able to make concrete proposals for reforming corporate governance, support managers and staff, recruitment of technical change but also monitor compliance with the group values . "We developed this action plan because we want to act quickly to give answers to our employees, social partners and customers. But we hope that these answers are of quality, "says the CEO that all employees of the group can now contact directly by e-mail. For clients, Stefan Vanoverbeke remains attentive to comments left on forums where he received "varying degrees of concern." Not enough empty stores nor sinking sales, however.

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