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Like the Asian stock market, expected to open the Cac 40 up 1.5% above 3100 points, according to the indices "future" and on Monday in the wake of U.S. indexes rebound on Friday. The main European indices, with the exception of the London Stock Exchange will remain closed on Monday and is expected up 1.1% and 2% on opening. Bank stocks, however, should react to the statements of the owner of the International Monetary Fund.

Friday, after a negative early trading, Wall Street has ended the session on gains of 1.2% for the Dow and the Nasdaq 2.5%, investors focusing on positive ads during the next meeting of the Federal Reserve in September suggested Ben Bernanke at a conference of Jackson Hole.The anticipation of a further intervention by the Fed puts the dollar under pressure against a basket of currencies: the dollar is trading at 1.4537 dollar per euro.

And always in the context of the general economic meeting in Jackson Hole Christine Lagarde urged this weekend to recapitalize banks. She said that the European institutions "need of urgent recapitalization." Former Minister of Finance believes that these measures are the "key to cut the chain of contagion," New blow to the banking sector, weakened already widely during the summer.

Irene reduced cost

Other news of the weekend: the passage of Hurricane Irene passed through New York without drama. He also was demoted to a tropical depression. U.S. markets should open smoothly and Monday.Hurricane Irene would have between 500 million and one billion dollars in damage in the Caribbean and the United States, according to catastrophe modeling firm EQECAT. A figure below the most pessimistic forecasts considered before the hurricane.

Referring to the financial crisis, Laurence Parisot said that "if Europe were attacked, not because it is weak but because it is strong, and if it is envy, because it is enviable, "In an interview with Le Figaro, the boss of bosses denounced a U.S. plot against the euro area.

The price of Brent was down, refineries and oil terminals on the East Coast of the United States seem not to have suffered major damage, easing fears of a supply disruption.In addition, Libya resumes oil exports within a month, according to the spokesman of the Arabian Gulf Oil Company (Agoco), controlled by the rebels. Crude oil production will resume in mid-September on two deposits in the country.

Still on macroeconomic markets will learn on Monday of income and household consumption in the United States in July and promises of home sales.

Banking supervision

As for values, the eyes of investors should focus on bank stocks.

In addition, Ingenico said it had repurchased TNET, an Italian company specializing in payment terminals, for an amount that was not disclosed. According to Ingenico, TNET manages an installed base of 45,000 terminals in Italy.

APRR observe the re-opening until September 9 of the OPR launched by Eiffage and Macquarie.The toll road was also noted Friday that the evolution of traffic early in the second half was mixed for light vehicles, but remained well oriented for heavy vehicles.

In addition, ING has lowered its board to maintain, against buy Arkema on the title and reduced its price target on the value to 55 euros (as against 85 euros).

Canal + could push his plans for the IPO. While the ACC has lost nearly 20% of its value during the summer, analysts are skeptical of an imminent public offerings of media group, reports Les Echos. The listing of the 20% held by Lagardère has already been de-programmed, it could eventually sell its stake in Vivendi, the majority shareholder.

For its part Orange would be in conflict with the American Cogent.The U.S. operator has, according to La Tribune, filed a complaint against his French counterpart to the competition authority for "abuse of dominant position." Orange is accused of preventing users from accessing the site MegaUpload. the conflict began in January when Orange had decided to grant the account drop traffic from Cogent.

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The CAC 40, which gained nearly 4% over the last three sessions, was down 0.65% at 3119 points on Thursday on the eve of the intervention (16 hours on Friday, Paris time) of President of the U.S. central bank, Ben Bernanke. He could announce new measures of monetary easing to support the U.S. economy. Or, failing that, to maintain low rates. Meanwhile, despite cost-cutting measures announced yesterday in France, and which could have an impact on some companies, the stock index, which opened up this morning, was up until about 1530, slowly approaching the 3200 points mark. Before turning down, weighed down by various rumors, immediately denied, one on the degradation of the AAA rating in Germany, the other on a total ban on short selling in the country.These rumors have pushed the Dax in Frankfurt ended sharply lower after losing 1.71% to 4%.

On the macroeconomic front, two indicators were expected at the meeting. The morale of German consumers, hit by the debt crisis in the eurozone and the agony of a recession has reached its lowest level since late 2010, announced Thursday the specialized institute GfK. The GfK said its consumer confidence index, which provides for their behavior in September according to data compiled in August stood at 5.2 points and finds its level in November 2010. This is his sixth consecutive decline.

Above all, the weekly jobless claims in the U.S. rose unexpectedly during the week of Aug. 20, at 417,000 against 412,000 the previous week, according to data from U.S. Department of Labor unveiled at 14:30.What foster uncertainty and investor concerns about the health of the world's largest economy, while analysts had forecast 405,000 registrations.

In France, unemployment figures and job seekers for the month of July will be released after market close at 6:00 p.m..Labour Minister, Xavier Bertrand, warns that unemployment figures "are wrong as were those of the previous two months."

Side raw materials, oil prices rose Thursday to open in New York a barrel of "light sweet crude" for October delivery was trading at 85.99 dollars, up 83 cents from the previous day.

Sharp decline in quarterly profit of Crédit Agricole

On the corporate side, the ball of the results continues.

Crédit Agricole: + 4.81% to 6.511 euros – largest increase in the CAC 40 to BNP Paribas (2.74% to 34.36 euros) and Societe Generale (3.44% to 22.13 euros).

Crédit Agricole has published a net profit down 10.6% to 339 million euros in the second quarter 2011, due to a charge of 640 million related to Greece.In addition, the group could spend 1.5 billion euros to recapitalize its subsidiaries in Southern Europe including the Greek bank Emporiki, according to the Letter of expansion without citing sources.half-year results of companies, including Credit Agricole and Edenred, the branch of Accor Services.

Edenred: + 1.58% to 17.70 euros

Edenred announced interim results and annual targets in line with analysts' expectations, the strong activity in Latin America continue to boost the profits of the group.

Alstom: – 0.91% to 30.485 euros

Alstom has signed two contracts for more than 100 million euros to supply equipment for controlling the air quality in the Middle East.

Cellectis: 12% to 6.72 euros

Cellectis has entered a development agreement and license with the American Recombinetics on "the creation of transgenic large animals" such as pigs, sheep or cattle.

Schneider Electric – 0.18% to 89.14 euros

Schneider Electric announced that its takeover bid for Telvent Git SA expire 30 August instead of September 12.

Gemalto: + 6.33% to 31.41 euros

Gemalto has reported a strong growth in its half-yearly sales, thanks to the strong growth of its secure transactions that are now the most profitable activity of the group.

Bureau Veritas: + 1.14% to 53.89 euros

Bureau Veritas announced adjusted net income up 10% to 164.2 million euros in the first half, operating margin declined 70 basis points to 16.0%, and confirmed predict a sharp increase in the number and business results in 2011.

This is the kind of evening that annoys the purists. Last June, the Becca Cason Thrash wealthy Texan, Vice President of "Friends of the Louvre" U.S. and international, organized a charity gala in the largest museum in the world. The guests – celebrities such as Albert of Monaco and actress Fanny Ardant – were welcomed with a cocktail in the apartments of Napoleon III, before dinner – a sacrilege to some – among the sculptures in the Cour Marly. All these people then went under the Pyramid, transformed into a nightclub for a private concert by Janet Jackson. Fee, the event has raised 700,000 euros to restore the decorative arts galleries of the eighteenth century.

Henri Loyrette, the Louvre for ten years, of course, attended the festivities. The Conservative education devotes much of his time raising private money.It is, apparently, difficult to resist the charm of this man of culture nearly 2 meters. A boss of a U.S. real estate company said that the French, he was invited to spend a weekend at his home in Cincinnati, has enchanted by the couple's conversation about opera and architecture of the city, and has even cracked a speech to the local art museum. "At the end of the weekend, I gave him a check for $ 50,000," says the boss at the magazine Business Week.

Henri Loyrette unashamedly claims this fundraiser activity. And for good reason. The state reduced its funding by 5% in 2009 and again from 5% in 2011. Governments subsidize just over half the budget of the Louvre, against 70% in 2001."To finance its activities with a cultural, but also – more than in the past – educational and social, in a context of declining public subsidies, the Louvre has no other choice but to increase its own resources," he assures, noting that the establishment is not intended to generate profits. His office does not resemble that of an entrepreneur. In the room with ocher walls adorned with classical paintings, with windows overlooking the Pont du Carrousel, every corner is occupied by piles of files and books.

Thirty fundraisers

The Louvre, however, is not complaining. With 230 million euros last year (against 80 million in 2001), the institution has resources comparable to the Metropolitan in New York. Another reason for satisfaction, ticketing, clean source of income, has good prospects.The 8.5 million admissions in 2010, 5 million charge, reported 41 million euros. Attendance, up 70% since 2001, should continue to increase. The Louvre, which has raised interest rates from 9.50 to 10 euros in early 2011, taking advantage of the influx of tourists from emerging countries. If France makes a third of visitors, including foreigners, Brazilians ranked third last year behind the Americans and Italians.

Despite their popularity, the former royal palace could not offer a program as rich without its sponsors. The latter brought him 25 million euros last year, more than a quarter of own income. To attract them, the Louvre was created in 2003 a commando no equivalent in France: a team of thirty people dedicated to raising funds. They offer companies to fund projects until end 2013.This may include, for example, to affix its logo on the poster exhibition. Cost: between 100,000 and 400,000 euros for one of the Forbidden City, scheduled in September. Other possibilities, the redesign of the website or with the acquisition of a work of German Romantic painter Friedrich. The Department of Islamic Art, which opened in 2012, it should be 75% funded by the private sector. Saudi Prince al-Walid brings 17 million euros 100 million.

Tax benefits

Fundraisers of the prestigious institution have a strong argument: a tax system that allows the 2003 tax cuts equivalent to 60% of the expenses of artistic patronage, and even 90% for the purchase of a work art classified national treasure. However, they must scrap more than before the crisis.Main challenge, competition of social projects, popular with company employees. As a result, "we propose projects crossing artistic and social dimensions," says Hervé Barbaretta, deputy head of the Louvre. For the exhibition of ancient Macedonia in the fall, Total organize and discovery tours of the museum for troubled youth. To "preserve the scientific credibility," Henri Loyrette ensures that sponsors are funding projects already "tied". This applies to the exhibition "Paper Work", which indicates that the poster is presented by "the Louvre Museum and Canson." Exposure of the watchmaker Breguet in 2009 was cringe, with texts considered too partisan.

In exchange for their support, businesses are entitled to privileges such as the availability of spaces.Other firms pay dearly for these benefits: 100,000 euros for a night under the Pyramid. Unlike donors, they do not have their name engraved for eternity on the "wall of patrons" in the lobby.

The damage is limited. After the first weekend after the degradation of the sovereign rating of the United States by Standard's and Poor's, the world was afraid to wake up on Monday on a stock market crash. Certainly, Asian stock markets, first to start the week and give the trend, showing all this morning a marked decline of more than 2%. But the risk of a crash seems for the moment excluded.

More than 48 hours after the announcement that shook the world's largest economy, Asian investors have been partially sensitive to the political mobilization of the weekend, both of European leaders, who called for the adoption by the end of September pland the rescue of Greece on 21 July. But also that of the ECB, on Sunday night discussed a possible acquisition of Italian and Spanish debt, and the White House, which yesterday called for unity among Democrats and Republicans.

The yen is rebounding

Still, if the announcement of the degradation of the United States was somewhat expected in Asia, the timing chosen by Standard & Poor's has caught the markets, even after a weekend of reflection, continuing their descent into hell. In this context of concern about the state of European and American finance, the yen has tended to take some strength vis-à-vis the dollar and euro. Around 4 o'clock, Paris time, the dollar was worth around 78.05 yen and the euro hovered on the other hand around 111.90 yen, the two displayed small decline vis-à-vis the Japanese currency. A phenomenon still unfavorable export values.

In Tokyo, after opening down 1.40%, the Nikkei 225 blue chips of its losses widened in mid-session.The index fell by 2.17% to 9097.90 points, although the statement last night the Japanese Minister of Finance Yoshihiko Noda, who has maintained his confidence in the U.S. Treasury, and emphasized the mobilization of the European central bankers sign of awareness on the efforts to be undertaken.

Same phenomenon in other major Asian markets, but more amplified. China, which was very critical this weekend against the failure of U.S. lawmakers to find a long-term solution to their debt problems, the tooth was also harder on the markets: the Hang Seng Hong Kong picks up 4.12% on Monday morning at 20,082.80 points while the Chinese CSI 300 lost 3.51% to 2795.64 points. Beijing is by far the largest holder of U.S. debt in the world with 1.16 trillion dollars of U.S. Treasury bills in the drawers.

Elsewhere in Asia, all places show a sharp decline. The KRX South Korean loose 3.45% to 7581.86 points, while the S & P / ASX 200 Australian loses 2.14% to 4017.60 points. A Bonbay, the BSE Sensex was down 2.60% to 16,855.60 points. Finally in Singapore, the FTSE Straits shows the largest decline (-4.14%) to 2870.92 points.

Oil continues to tumble

Moreover, in this context very uncertain about the strength of economic recovery, oil prices continued their steep decline on Monday morning in electronic trading in Asia. A barrel of "light sweet crude" for September delivery lost 2.59 dollars to 84.29 dollars. That of Brent North Sea crude for September delivery fell by 2.48 dollars to 106.89 dollars.

At the same time, gold has gone through the roof of 1700 dollars to 1704 dollars an ounce on the market in Hong Kong.

How to make the Greek economy to become as competitive as the German? Nothing simpler. "I guess the teachers of vocational schools and skilled craftsmen to retire would be willing to be sent (in Greece) fixed-term" is to suggest the European Commissioner for Energy, German Günther Oettinger in an interview with the Hamburger Abendblatt. "We hope that the German economic culture will allow transfer to Greece," said simultaneously the Minister of Economy, Philipp Rösler, also Vice Chancellor Merkel's government as head of the Liberal party.

The Minister of barely 38 years of Vietnamese origin, embodies the virtues of miscegenation and he is proud payday loans for bad credit. Philipp Rösler considers that there is no reason why the methods used to shore up the former communist East Germany do not work in favor of Greece.His words, the hints of cultural imperialism, appear a bit naive. But they clearly reflect a large part of public opinion in Germany. And after all not ready do we not have to Jean Monnet, one of the founding fathers of Europe, this formula, "If it again, I would start with culture"? It's now or never to try.

Two world champions, yet two totally separate financial realities. This is the observation made on Tuesday after Camille Lacourt Stravius ​​and Jeremy have jointly won the gold medal in 100 meter backstroke in Shanghai (China).

The first saw its revenues increased more than sixteen in less than a year with new advertising contracts. 42,000 euros per year in August 2010, Camille Lacourt thus rose to 700,000 euros, much of which end of advertising contracts. Jeremy Stravius, it has at present still no agent and a single sponsor, Tyr, obtained through the French Federation of Swimming.

Thanks to a physique, Camille Lacourt has attracted luxury brands like Clarins and beauty, and earns 200,000 euros a year for six years, and Chanel, which pays 70,000 euros a year to wear its watches. But not only.These three gold medals taken down on three different disciplines at the European Championships in 2010 convinced the sponsors to leverage the rising value of swimming. This choice is paying now. "We have no logic, because the muse is the star product, it says Clarins. Such a partnership is a new and unusual practice for us. It's Camille Lacourt who came to us. President Christian Courtin had a crush on the athlete who shared our family values. It has in fact explained that her grandmother was attached to our products payday advance low fees. It has become our first ambassador. What we do not regret today. "

Banking on new talent to one year of the Olympics 2012

A speech that could also take Tyre, the last date of the associate sponsor of the club swimmers Marseille.Last June, the U.S. supplier has signed with him a three-year contract for a minimum of 80,000 euros per year. This amount could go up to 150,000 euros.

The gap is large with Jeremy Stravius ​​which according to our information, does not own advertising contract. But in the basin of Shanghai, the swimmer's club has yet matched the Amiens time Camille Lacourt, which is considered as one of the specialists in the discipline. Jeremy Stravius ​​therefore affect the same amount as for this fellow gold medal.

Amiens and the swimmer is reassuring: the current situation is reminiscent of Camille Lacourt a year ago, before it exploded and sports media to the general public.As long as Jeremy Stravius ​​this week confirmed its performance on other distances, it is not inconceivable that a brand can be associated with his image, in just one year of London Olympics in 2012.

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Republicans and Democrats tear each other apart in Washington for several weeks to avoid economic and financial catastrophe. The draft plan expected Sunday night was supposed to at least prevent markets open Monday morning in Asia, the dollar collapses. Since mid-May, when the debt ceiling up to 14,300 Treasury billion was reached, investors have been remarkably patient. But tired of political impasse, however, they could start selling U.S. Treasury securities and cause a sudden rise in bond yields.

Beyond the immediate threat looming two major systemic risks. Chronologically, the first is that of a selective defect of the Treasury. The latter says that beyond the August 2, it will no longer have sufficient liquidity to pay all its bills.The only way to continue to pay both current expenses such as salaries of civil servants, pensions of the elderly, as well as interest and principal on its debt, is to issue new bonds. $ 87 billion of federal government bonds maturing on August 4. It can only do that by issuing new shares. For this, it must have the authority of Congress as the upper limit of 14,300 billion debt would be exceeded.

Risk of asphyxiation

Without authority to do so, the treasure is August 3 in a position to "selective default" is to say, forced to choose which to honor its debts. Even putting hundreds of thousands of civil servants laid off to focus on pensioners and holders of government bonds, the Treasury can hardly make time.Uncle Sam is, in fact, take roughly 42% of what it spends. If he can not borrow, it quickly asphyxiated. This asphyxiation born a global crisis of confidence, the stock market crashes and bond, a collapse in domestic demand in the U.S. and global recession. The enormity of the threat calls for a last-minute compromise, reducing public spending, paving the way for a poll under the ceiling of the debt.

The second danger is less serious, but the probability is much higher: it is the degradation of the AAA rating given to the debt of the United States. American paper would no longer be the instrument chosen by the risk-free banks and investors around the world to park their cash. The returns required by investors to hold bonds tarnished increase.An increase of one percent of these returns would result in $ 150 billion more than annual burden of debt for the Treasury.

The three major agencies have warned the White House and Congress: America does not deserve to keep the rating the best expense only if it engages in a credible plan to reduce the medium to long term its debt. It is therefore possible that next month, noting that the compromise that made it possible to raise the debt ceiling is accompanied only by inadequate measures of savings, one or more agencies degrade America.

As seen in Europe with a market recovery, the New York Stock Exchange opened up, boosted by a salvo of large U.S. companies results, mostly better than expected: the Dow Jones gained 0.56% and the Nasdaq 1 , 00%. By 1330 GMT, the Dow Jones Industrial Average garnering 69.67 points to 12,454.83 points and the Nasdaq, dominated by technology, to 2792.75 points 27.64 points. On Monday, the New York Stock Exchange finished down.

Investors are increasingly anxious about the lack of progress on issues of public debt, both in the United States and euro area. Caution should remain in force on Tuesday, while discussions continue on the debt in the U.S.. Democrats and Republicans fail to agree on raising the debt ceiling of the United States, despite calls for unity of President Barack Obama.Not surprisingly, Fitch Ratings has again threatened yesterday to place the note from the U.S. sovereign debt under review with negative implications if no agreement was reached on the issue.

In Europe, investors have not been convinced by the results of stress tests in Europe. They are now waiting for the meeting of Heads of States of the euro zone on Thursday to take stock of sovereign debt problems plaguing Europe. Greece and its possible failure to pay would lead the discussions.

Sign of the nervousness and uncertainty room, the price of gold, still flies from record to record. The yellow metal has risen this morning to more than 1610 dollars an ounce, down the day after the symbolic threshold of $ 1600.

The euro is rising against the dollar Tuesday, but traders remain cautious.Around 1300 GMT (1500 Paris), the single European currency traded at 1.4189 dollars against 1.4117 dollars around 2100 GMT Monday. The euro rose against the Japanese currency to 112.10 yen against 111.59 yen Monday. The dollar stabilized against the yen at 78.99 yen against 79.02 yen Monday.

Oil prices rebound sharply at the opening of the market in New York, trying to recover losses recorded the previous day against a backdrop of serious concerns about the economic consequences of debt problems in Europe and the United States. Around 1:15 p.m. GMT on the New York Mercantile Exchange (Nymex), a barrel of "light sweet crude" for August delivery traded at 97.53 dollars, up 1.60 dollars compared to the previous day. "These are discussions that take place within a limited range," commented Rich Ilczyszyn, Lind-Waldock.Le barrel had dropped $ 1.31 Monday.

On the macroeconomic front, investors will be watching especially housing starts and building permits in the United States. Two statistics that mark once.

Values ​​to follow

The side of values, after the close of Wall Street, several major groups have announced their quarterly results.

Pleasant surprise on the side of IBM rose 8% of its profits in the second quarter to 3.66 billion. The adjusted earnings per share was 3.09 dollars against 3.02 dollars expected by analysts. Turnover was up 12% to $ 26.7 billion against $ 25.4 billion expected. Please note, sales of servers rose 17% year on year to 4.7 billion. For the full year, IBM raised its forecast for earnings per share to 13.25 dollars against 13.15 dollars earlier. The title earns 3.01% to 180.55 dollars.

Always on the side of values, Cisco confirmed the elimination of 6,500 jobs to reduce production costs. The group is facing stiff competition, especially from China, the market for Internet routers. Price reductions are higher expectations. According to IDC, Cisco, which holds 64% market share, experienced a contraction of 16% of its sales of routers in value in the first quarter. The title earns 1.14% to 15.62 dollars.

In addition, the producer of fertilizer Mosaica announced a profit of 649.2 million dollars above expectations of analysts. Turnover was up 54% to $ 2.86 billion and also higher than expectations.Farmers' demand remains strong, particularly in wheat, and weather conditions have supported the group's sales.

For its part, the steel producer, Steel Dynamics (3.69% to $ 16) announced a profit of $ 98.7 million and a turnover of 2.08 billion, both higher expectations.

Also note, MSC Industrial Direct (0.72% to 65.84 dolars) has announced the acquisition of American Tool Supply and its subsidiary American Specialty Grinding without specifying the amount of the transaction.

According to the Financial Times, the fourth group HNA Group Air China would be the favorite to take over the subsidiary of General Electric GE SeaCo.

Moreover, according to Bloomberg AMR Corp (-0.61% to 4.88 dollars), the parent of American Airlines, could be divided between Airbus and Boeing single-aisle aircraft order it plans to spend.American Airlines is negotiating with manufacturers for the purchase of more than 250 aircraft.

The American insurance company AIG (0.83% to 27.88 dollars) study the stock market into a stake in its subsidiary, ILFC aircraft leasing, operation that could bring him back from 1.5 to 2 billion, reports the Wall Street Journal Monday.

"Avada Kedavra!" From the Aramaic "adhadda kedhabhra" meaning "that the thing be destroyed", the magic world of Harry Potter describes perfectly how the saga has shelved the James Bond and Other War stars of a economic point of view. On the eve of the release of the eighth and final installment of the series in dark rooms ("Harry Potter and the Deathly Hallows Part 2"), the figures give the spin: in total, the first seven films have generated some 6 , $ 4 billion (4.4 billion euros) in revenue worldwide, according to the U.S. studios Warner Bros. By itself, the first film adaptation in 2001 was worth almost a billion dollars.

Most successful in the history of cinema, the adventures of the bespectacled wizard is also the most successful global publishing.Since the release of first installment, "Harry Potter and the Sorcerer's Stone" in 1997, over 400 million books were sold, having been translated into 69 languages ​​and 200 territories.

Consequence of its popularity, the saga has been an all-out merchandising. In all, video games and other clothing, stuffed animals and candy bearing the image of the heroes of the series would yield more than a billion a year, according to AFP. In June 2010, a theme park has even opened its doors in the United States. Stamped "The Wizarding World of Harry Potter" ("The Wizarding World of Harry Potter"), the attraction has cost $ 200 million, and would experience a growing success since its opening.

20 million books sold in France

Well represented in the saga (including the Academy of Magic Beaubâtons), France has not escaped this wave.According Gallimard Jeunesse, which has an exclusive publishing contract, the figure of 20 million copies sold recently passed. In the dark rooms of the Hexagon, the adventures of Harry made a card, even if the number of entries went out over the decrescendo. The first movie ("Harry Potter and the Sorcerer's Stone") has attracted some 9.4 million entries, against almost 6 million for the first part of the seventh installment.

Olivier Snanoudj, vice president of Warner Bros France, the decline in the number of entries "not surprising" since, over the episodes, movies, like the books have become "increasingly dark ". "As a young child, and by extension their parents or grandparents, came to the movies less," said he. This does not prevent targeting "a minimum" the bar of the six million tickets for the final film in the series."All fans want to see the end" of the adventures of young wizard, he bet.

Gallimard reissued the series in October

Display, advertisements in the press, promotion on the Internet … Nothing in any case been left to chance to boost inflows. Thus, the film was scheduled at the beginning of the school holidays and in the wake of the film festival, a promotional weapon of choice. Highlight of the campaign, a preview was held by Warner Bros. on Tuesday evening at the Palais Omnisports de Paris Bercy. "We installed the largest 3D screen in the world with six projectors, for an audience of 8000 people," recites the vice president of the distributor.

Via this strategy, the distributor looks forward "to revive the cash machine in particular in view of Christmas sales, or special boxes will probably days," slips a specialist.Hand books, Gallimard Jeunesse has relatively good performance of the game first, "the release of the latest installment in the film is likely to boost the sale of books, as has always been the case in the past," said Frédérique haunch, responsible for the communication of the publisher. And to project, announcing a repeat of the saga, in Volume by volume, from the month of October. With the menu, "new coverage to be carried out by the famous English designer Jonathan Gray," she says. Thus, Gallimard Jeunesse renewed the assault of a young audience, "from 8 to 10 years, as we did 15 years ago." On the commercial side, Harry Potter has not said its last word.

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While markets plunged Monday on fears of contagion from the debt crisis in Europe, central bankers in the euro area have tried to reassure. "This is to resist the risk of contagion" in Italy, which seems to be the new target markets, or to Spain, and "maintain financial stability in the euro area," said the head of the Eurogroup Jean-Claude Junker.

Thus, the finance ministers of the euro area, following a meeting that lasted nine hours Monday, were willing to increase the size of the Financial Assistance Fund, which has now a lending capacity 440 billion euros. They are also considering a "lengthening of maturities of loans" made to give more time to countries in difficulty to repay their debt and reduce interest rate loans to Greece.Other measures are also being considered to "improve the sustainability of government debt." No specific plan of support for the country, however, has been announced. What angered the Prime Minister George Papandreou who believes that "there is no room for indecision and errors", and regrets that European leaders are indulging in "cacophony".

For its part, the executive director of the International Monetary Fund, Christine Lagarde, said she, that the effort of Greece to reduce its budget deficit is still "not enough". The patron of the institution has also sought to reassure over Italy. While the surge in borrowing rates to 10 years in Italy has shown concern on the situation of the country, Christine Lagarde said that "some of the Italian figures are excellent easy pay day loans."She added that "it is clear that Italy is currently facing problems which are essentially driven by the markets." Former Economy Minister further stated that the rating agencies' role "without elaborate. These are singled out: besides the Brussels wants to silence forbade them to assess a country subject to an assistance plan.

The international community "can not save Spain"

But nothing works. Markets are not satisfied and the stock markets tumbling again Tuesday morning. Bank stocks have been particularly affected. In Madrid, the Ibex index lost more than 2%. The Spanish Minister of Economic Affairs, Elena Salgado, said Tuesday he was "not logical" that Spain and Italy are "affected by market volatility," because their economies are "strong and diversified. ""If we are able to transmit the determination that we all, markets should reasonably calm down," she said.

But markets, they do not see things this way: "While the international community can save Greece, Ireland and Portugal, it will not save Spain, too important contributor to the euro area" , said Monday Laurent Geronimi, director of rate management at Swiss Life Private Banking.

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