The wheel turns for Volvo Cars. In the early 1990s, the flagship of the Swedish car industry had snubbed a merger with Renault before finally being bought by the American manufacturer Ford in 1999. Sunday, Volvo has fallen into the hands of rival China Geely.
A good deal for the Chinese, who will spend 1.8 billion dollars (1.34 billion), four times less than the $ 6.4 billion paid by Ford in 1999. This acquisition, the largest made by a Chinese group in the sector, marks a turning point. She spends the rise of China in the global automotive industry.
Virtually unknown in Europe, Geely began decades ago as a supplier of parts for refrigerators, before becoming the first private carmaker in China.His boss, Li Shufu, an engineer who founded the group in 1986, is 123rd Chinese capital, with one billion dollars. Employing 12 000 people of which 1 600 engineers in China, Geely manages six assembly plants, has 500 dealers and 600 service stations across the country. With approximately 300 000 cars sold last year, Geely number ten is the sector in China.
With its success, Geely intends to leave its borders. According to Volvo, the group also covets the black taxis in London.It is in talks to take control of Manganese Bronze, the company that manufactures the famous 'black cabs' London, which already owns 20%.
Continuing plants inEurope
While Volvo employs 19,650 employees worldwide, the jobs are threatened in Europe? Li Shufu has already notified its intention to build a factory in Beijing which will be manufactured 300000Volvo per year for the Chinese market no teletrack payday loan . But the group also said it intends to continue operating plants in Europe, the main ones being located in Torslanda (Sweden) and Ghent (Belgium).
"I see Volvo as a tiger, on Sunday launched Li Shufu at Volvo headquarters in Sweden, where the Chinese flag was hoisted. The tiger belongs to the forest, it can not be put in a zoo in a small enclosure. We must free the tiger.The heart of the tiger is in Sweden and Belgium, but its power must be projected around the world. I see China as a market where Volvo has shown its ability to release the horses. "
A reluctant time, unions have seemed reassured and have supported the acquisition. "I will not go into details but we got an answer to our questions," said Glenn Magnusson, president of the union LEDARNA. In reality, neither Volvo or its owner, Ford, had a genuine choice.Specializes in sedans and station wagons upscale, Volvo, founded in 1927, saw its sales plunge because of the economic crisis that has benefited small affordable models
As for Ford, the second American manufacturer and the only one not to have resorted to using the federal government during the recession, the agreement with Geely will enable it to reduce its balance sheet and focus its marketing efforts on Ford brand.
By selling Volvo, Ford, however, puts an end to its ambitions in the high end, having sold the luxury brands Aston Martin, Jaguar and Land Rover a few years after their acquisition price.