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Good harvest for Publicis Consultants. After a long consultation process in the first half, a subsidiary of Publicis Groupe, chaired by Fabrice Fries is entrusted with the overall communications budget of Motor Vehicles (Interior Ministry).

The agency was opposed to Euro RSCG C & O, TBWA, Lowe and BDDP Stratéus & Fils, the sign outgoing. This is one of the largest budgets of public communication: the agreement reached nearly 15 million euros (excluding purchase of space) over four years. Publicis Consultants, whose campaigns will begin in November, was selected, according to its president, for "the creativity of the proposed mechanisms, its emphasis on the Web and its ability to mobilize all the expertise – public relations, lobbying, social networks payday loans with no fax… – on a complex subject. "

The signature "Road safety, all responsible" is retained.Author of iconic campaigns such as posters yellow vest with Karl Lagerfeld and the film Unbearable crowned with a gold lion on the top of pub Festival in Cannes, Stratéus Lowe began his collaboration with the Road Safety in 2001 and returned the contract 2004 and 2007. This change of agency comes after the controversy over speed cameras and the appointment of a new Road Safety Officer, Prefect Jean-Luc Nevache.

Remain in control at home. Such is the concern of Mark Pincus, founder of Zynga, the leading provider of video games for social networks, such as Farmville, with 232 million active players per month. To retain full authority in his business, despite its forthcoming IPO, Mark Pincus holds a special law, approved by its board of directors. This decision is consistent with her wishes because administrators have been selected by Mark Pincus himself, as his deputy director general John Shappert.

The founder of the start-up in 2007 in San Francisco, won each of its actions has 70 voting rights, according to a company document obtained by Bloomberg.It's better than what was originally planned or what has been practiced for IPO social network LinkedIn for business: 10 votes per share for the co-founders.

Thus, Mark Pincus, holder of 16% stake in his company, he will maintain his authority over every decision. This must still be approved by two-thirds of the shareholders, before September 2.

Then Zynga will take his first steps on the stock market and rising, as envisaged from the beginning of the summer, about one billion dollars. If all goes as planned, its market capitalization should be between 15 and 20 billion. The group would become the company most expensive in the world in video games at Electronic Arts (7 cash advance america.3 billion) and Activision Blizzard (13200000000), controlled by Vivendi.Earlier this year, the company was "valued at $ 5 billion," says an expert from PricewaterhouseCoopers.

Reversal of value

It is a real reversal of the hierarchy: the publisher of games for social networks could surpass traditional publishers of games for consoles and PC. Zynga is very profitable with its free games, such as Farmville, CityVille or MafiaWars, which cost little money to design and generate significant revenue. Proceeds from the start-up, with over 2000 employees, results mainly from the sale of real shadow, like a farm, factory or virtual fruit trees, which help the player to progress in his adventure. This model is thriving, thanks to Facebook as "friends" involved of challenges through simple little game.Therefore, Zynga should display in 2011 a turnover of around $ 1.5 billion, with, the key to a net income close to $ 500 million. In 2010, after three years of existence, the company became profitable, with $ 90.6 million in net profits for a turnover of 597.5 million and cash of close to one billion.

Traditional competitors, Activision Blizzard and Electronic Arts, respectively realized 4.44 billion in revenue and $ 3.58 billion.

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Earlier this week optimistic the New York Stock Exchange. On Monday in early trade, the Dow Jones gained 1.84% to 11,016.24 points while the Nasdaq index jumped 2.15% to 2392.20 points. This return comes in the green after a further sharp fall on Wall Street last Friday. Oil has also opened up, earning $ 1.92 after opening at 84.10 dollars a barrel.

No major statistical date to worry about Wall Street, while European markets are more focused since Monday morning. As for U.S. data, only the index of manufacturing activity in the Chicago Fed was on the agenda. Stood at -0.06 in July, against -0.38 in June. "The index shows no tendency to a looming recession, observes Philippe Waechter, director of economic research at Natixis AM.However, other surveys conducted in August are troubling. "

But it will wait until Tuesday to learn more, with the publication of sales figures for new homes, from 16 hours. Wednesday, the agenda will grow a bit, with durable goods orders for July and the weekly inventory of crude oil to the United States.Thursday, things become more serious with the weekly jobless claims, always eagerly awaited by investors on the lookout for any sign of weakness, or, conversely, improvement in U.S. growth.

Threats to U.S. growth

But the appointment will most certainly expected the intervention, Friday, Ben Bernanke, chairman of the Federal Reserve (Fed), some investors are hoping a third easing able to restart the engine stopped the world's largest economy.This day will be both detailed, the second estimate of U.S. gross domestic product for the second quarter, and the index of consumer confidence for August.

Markets, even if they are experiencing very high volatility, and may still show, at the same time, some caution, pending the decision of the Fed on Friday. Especially as the threats to the outlook for U.S. growth accumulates. After Morgan Stanley and Citigroup, JP Morgan Chase lowered its estimates, in turn, growth in the U.S. economy. The Bank of New York discusses risk "clearly raised" a recession, while growth prospects for the third quarter are for their slightly smaller than before pay day loans.The U.S. GDP growth for the fourth calendar quarter is now expected at a rate of 1%, against 2.5% previously.

Vice President Joe Biden, on an official visit to China, but probably a little appeased the spirits, reaffirming this weekend at the first creditors of the country they could rely on the strength of the U.S. Treasury.

Values ​​to follow

The uncertainty is compounded room at the international level, by the events in Libya. The fall of Colonel Qaddafi, found, became clearer Monday morning, prompting oil companies to return to the values ​​of the colors. However, perhaps more in Europe than the United States. Although they are not active in Libya, Chevron (1.79% to 94.95 dollars) and ExxonMobil (1.66% to 70.96 dollars) respond positively to the opening, rising oil prices in New York.

On the corporate side, the internet telephony group Skype also announced Sunday an agreement to acquire Me Group, a provider of mobile messaging services to targeted groups. Registered in Luxembourg, the company Skype was founded in 2003 and became the world leader in Internet telephony. She is currently being acquired by Microsoft U.S. computer group (0.89% to 24.20 dollars).

Apple (1.22% to 360.58 dollars) takes advantage of the rumors about the implementation of its pre-production soon iPad 3 October.The Wall Street Journal says in effect this morning as the group prepares its suppliers with the necessary logistics, to produce 1.5 million units in the fourth quarter.

In addition, Dollar Thrifty Group Antomotive asked Hertz rental companies (1.03% to 9.81 dollars) and Avis Budget (2.50% to 11.92 dollars) in early October to submit their final proposals on reconciliation activities.

Verizon (1.15% to 35.11 dollars) on his side ended a social movement and Hewlett-Packard takes up 6.34% to 25.12 dollars after losing 20% ​​of its stock value at the end of last week. He took advantage of presenting a new model of high-end PC, after announcing Thursday the sale of its computer manufacturing.

After rebounding to 1.66% at the beginning and spent all morning in the green, the Cac 40 was pressed into the red in mid-session, before sinking further into negative territory at the opening of Wall Street. Shortly after the speech by Jean-Claude Trichet, as markets accentuated their losses, the distribution of all European indices, including the benchmark index of the Paris Stock Exchange, operated by NYSE Euronext, has been unavailable for almost a hours on Thursday due to a technical problem. The CAC 40 was finally ended on a plummeting 3.90% to 3320.35 points, its lowest level since July 28, 2009. After losing 134.59 points on the session, he signed the ninth session of consecutive decline, a new series in September 2002 and the end of the internet bubble burst. Since July 1, the benchmark index in Paris dropped nearly 17%.

The panic was the same on all stock exchanges in Europe: the FTSE-100 from the London Stock Exchange closed on a fall of 3.43% to 5393.14 points, its worst since the two September. The Dax in Frankfurt Stock Exchange ended down 3.40% to 6414.76 points. The Madrid Stock Exchange drops 3.89%, below 9000 points.

The diffusion index star of the Milan Stock Exchange, the FTSE Eb, it is suspended since 3:05 p.m. GMT when he fell more than 3%, announced the financial manager without explanation.

In the process, the Dow Jones on Wall Street was down 2.96% at 11,545 points.

Lower cost of debt Italian and Spanish

Financial markets were not convinced by the meeting of the Board of Governors of the European Central Bank. This has not surprisingly left its rate unchanged at 1.50%.Above all, the ECB president, Jean-Claude Trichet said the share repurchase program of continued monetary institution, but would concern "that the Irish and Portuguese bonds" and not "those of other nationalities" .

After the award in Madrid some 3.3 billion of bonds with three and four years, the yield of the loan in ten years Spanish retreated 6.09% to around 11 hours (Paris time) against 6.35 % late Wednesday. The Spanish Treasury also announced it was canceling its bond issue, scheduled for Aug. 18. The rate of return of Italian ten-year paper fell, meanwhile, up 5.97% before stabilizing at around 6% against 6.10% the previous day.

On the currency markets, the euro falling 1.26% against the dollar at 1.4167 dollar. Oil is also displayed down 1.47% in New York at 90.58 dollars.For its part, the ounce of gold hit a new addition Thursday historical 1677.90 dollars on fears the global economy and becoming bogged down again in the wake of the conference of ECB President Jean -Claude Trichet.

On the corporate side, both companies have published this morning, Veolia Environnement and Axa.

Veolia Environnement: -9.44% to 12.95 euros – the largest drop Cac

Veolia Environnement, which warned last Friday that it would not achieve its goals for this year, released on Thursday a net loss of 67.2 million euros in the first half, weighed down by exceptional asset write-downs 800 million euros.The world leader in environmental services will focus its activities "in less than 40 countries in 2013 against 77 today."

Axa: + 3.08% to 12.40 euros – the largest increase Cac 40

However, Axa reported first half net profit more than quadrupled to 3.99 billion euros (324%), driven by gains on sale and very little affected by provisions related to the support plan to Greece.

Bonduelle: -2.06% to 64.15 euros

Bonduelle has increased from 10.7% in sales from 2010 to 2011. Sales of specialist canned vegetables and frozen emerge to 1726 million.The group confirmed its annual targets.

Vinci: -1.60% to 36.92 euros

Vinci said Wednesday QDVC, its joint venture with Qatari fund, won a contract for 374 million euros for a metro project for a new town being built in Qatar.

Vilmorin: + 5.11% to 76.99 euros

Vilmorin has confirmed its margin target of 2010-2011 by announcing an increase of 12.1% of its turnover for the year, thanks to the vegetable business, along with the acquisition of assets and maize seed and sorghum Brasmilho of Brazilian society.

Hermes: -0.57% to 234 euros

Hermès responded Wednesday to the Association of Defence of Minority Shareholders (Adam), who asked why the luxury group spent so much money to buy back its own shares."Share repurchases are intended to cover the programs free shares to employees," said a spokeswoman for Hermes.

Cegedim: -2.59% to 32 euros

Cegedim dropped its goal of increasing revenue for 2011 but remains confident in its ability to generate an EBIT close in absolute value, that of 2010. The group also announced Wednesday for the second quarter of 2011, a consolidated turnover of 247.1 million euros (+1.6% as reported and 0.1% organic).

Natixis (-0.10% to 2.923 euros) and Dexia will publish its second quarter results after market close.

The day promises to be very difficult for Societe Generale. The bank released Wednesday morning of the second quarter results affected by Greece, which do not allow it to maintain its forecast for 2011 as a whole.

Indeed, the net profit of Société Générale for the period April to June won by 31% over the same period last year to 747 million euros, due to increased depreciation on Greek government securities of 395 million euros. For his patron, Frederick Oudéa, depreciation Greek "a limited impact, as expected." Note that its rivals Credit Agricole and BNP Paribas have seen the note Greek respectively amount to 850 million and 650 millions of euros. Besides this exceptional item, net income of the bank was in line with analysts' expectations.If the net banking income (equivalent to sales) reached 6.5 billion euros (-2.6%), the net cost of risk has, himself, enjoyed 17.3% year on year.

"While the moderate recovery in developed economies has been confirmed in the second quarter, growing concerns about the European sovereign debt have caused risk aversion and erratic market movements, at the discretion of the political" summarizes the bank in a statement check cash advance.

Still, Societe Generale now seems to give up its goal of net profit of 6 billion euros in 2012, as the group had announced last June as part of its strategic plan called "Ambition 2015" according to CEO the objective "now seems difficult to achieve on time."

In terms of capital ratios, Societe Generale will toe the line: as required by the new regulatory framework for banks known as Basel III, which will be phased in from 2013 and requires banks a capital ratio of hard 7%, the bank expects to achieve an equity ratio of "hard" at least 9% in late 2013.Thus, if the extra layer of 1 to 2.5 percentage points, asked for schools called systemic, that is, those whose failure would threaten to destabilize the entire financial system-was claimed to Societe Generale, the obligations could be met.

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Thursday milestone for the general construction equipment from France in optical fiber, the network of the future which must provide high-speed Internet to homes and replace the old telephone network today. France Telecom offers to all competitors who wish to offer access to its future fiber optic network in sparsely populated areas, with the possibility of co-financing. He has published Tuesday offers a very detailed in this direction. And it seems to do so fair play as Free immediately signed a co-financing rates ruling "economically reasonable".

After roaming agreement on 3G mobile, the partnership of the fiber is the second major agreement signed between France Telecom and Free in the space of a few months. But the incumbent would also be discussion of the fiber with SFR and Bouygues Telecom.This agreement will give a boost to fiber deployment in France, whose government is a priority. "What are the different actors as their strength together and avoid a dispersion of investment is really a giant step, which launches the real start of the top fiber," said Pierre Louette, secretary general of France Telecom.

If the number of Internet subscribers high-speed barely reaches 150 000 in late June, Nicolas Sarkozy has set a target coverage of 100% of the country with broadband by 2020. In the heart of major cities, very densely populated areas and therefore profitable, Orange, SFR and Free deploy each with its own fiber network. But the issue is acute in areas less dense. France Telecom's offer and provide an initial response to the many local officials who want high-speed on their territory.

Sixty cities

In concrete terms, with the agreement signed between France Telecom and Free the cities of Dijon, Brest, Reims, Le Havre, the community of loops of the Seine around Chatou near Paris, some sixty in total, representing 1,300 Public and 5 million homes will be equipped from 2011 to 2012. France Telecom will deploy its network and will own in the end. But competitors can participate in the financing and get strong trading network usage. "It's very flexible. Our competitors can buy access rights for every 5%. They are true indefeasible rights of use, kind of very long-term concessions, renewable, and can assimilate into their investment accounts, "said Yves Parfait, program director at France Telecom fiber.Since France Telecom agrees to work with its competitors, exit the idea of ​​a centralized national structure "Fibre France" imagined by some. "This fantasy of a national operator vanishes," said Pierre Louette.

The agreement validates the framework established by the regulator (Arcep) and meet in Brussels considered it too little binding. "The framework adopted in France is good, since it works, that France Telecom did what was expected of her and it avoids wasting public money," says Pierre Louette.

In total, France Telecom will invest 2 billion euros by 2015 in deploying fiber. It has covered 3600 and communes, 3440 outside the areas dense. It aims to cover 10 million households in 2015 and 15 million in 2020, nearly 60% of French households.

Against all odds, the enthusiasm of the French for the stone has not really denied the first half. After the euphoria of 2010, rising prices and rising interest rates on loans, the housing market remained strong. Despite a decline in the second quarter, the production of housing loans has increased by 17.5% year on year, according to the study by the home loan / APF.

"The demand does not seem to have reacted to the rise in interest rates," says Michel Mouillart, professor of economics at the University of Paris X-Nanterre, who led the study. However, credit rates climb since November 2010."After increasing by 0.1% per month between November 2010 and late March, they rose by 0.5% per month in the second quarter." As a result, rates increased from 3.22% (excluding insurance) on average in October 2010 to 3.9% in late June, returning to their levels of September 2009 or "even in the summer of 2006, when the market was booming."

For borrowers, this change is not painless. For a loan of 200,000 euros over twenty years, the monthly payment rose from 1,160 euros in October 2010 (with a rate of 3.5% excluding insurance) to 1244 euros today (with a rate of 4.3%) by Empruntis . com.

Longer loan periods

In seven months, the total cost of this loan was therefore adds more than 20,000 euros, 78,400 euros from 98,560 in October.However, the recent rise in rates could be partly offset by a lengthening of the duration of loan (215 months on average in June) and the significant increase in the personal contribution (10.5%) coming in part of the first resale of property.

In Ile-de-France and the rise of the personal contribution is the fastest. "If there are significant cost differences, but they are erased when comparing income levels," Michel Mouillart into perspective. In 2010, the average cost of an acquisition accounted for an average 5.8 years of income, against 5.5 at the national level. "We're trying to restore the normal activity of normal and resale market. When he is returned to the pace that it had before the crisis, the price growth will be slower, "predicts Michael Mouillart. It anticipates higher prices in the former between 6% and 7%, but with wide regional disparities.But the market for home ownership could slow. "The year is expected to stabilize the production credit," predicted Michael Mouillart.

As for lending rates, they should not move at short notice. But "it is very unlikely to go down ', say experts.

As seen in Europe with a market recovery, the New York Stock Exchange opened up, boosted by a salvo of large U.S. companies results, mostly better than expected: the Dow Jones gained 0.56% and the Nasdaq 1 , 00%. By 1330 GMT, the Dow Jones Industrial Average garnering 69.67 points to 12,454.83 points and the Nasdaq, dominated by technology, to 2792.75 points 27.64 points. On Monday, the New York Stock Exchange finished down.

Investors are increasingly anxious about the lack of progress on issues of public debt, both in the United States and euro area. Caution should remain in force on Tuesday, while discussions continue on the debt in the U.S.. Democrats and Republicans fail to agree on raising the debt ceiling of the United States, despite calls for unity of President Barack Obama.Not surprisingly, Fitch Ratings has again threatened yesterday to place the note from the U.S. sovereign debt under review with negative implications if no agreement was reached on the issue.

In Europe, investors have not been convinced by the results of stress tests in Europe. They are now waiting for the meeting of Heads of States of the euro zone on Thursday to take stock of sovereign debt problems plaguing Europe. Greece and its possible failure to pay would lead the discussions.

Sign of the nervousness and uncertainty room, the price of gold, still flies from record to record. The yellow metal has risen this morning to more than 1610 dollars an ounce, down the day after the symbolic threshold of $ 1600.

The euro is rising against the dollar Tuesday, but traders remain cautious.Around 1300 GMT (1500 Paris), the single European currency traded at 1.4189 dollars against 1.4117 dollars around 2100 GMT Monday. The euro rose against the Japanese currency to 112.10 yen against 111.59 yen Monday. The dollar stabilized against the yen at 78.99 yen against 79.02 yen Monday.

Oil prices rebound sharply at the opening of the market in New York, trying to recover losses recorded the previous day against a backdrop of serious concerns about the economic consequences of debt problems in Europe and the United States. Around 1:15 p.m. GMT on the New York Mercantile Exchange (Nymex), a barrel of "light sweet crude" for August delivery traded at 97.53 dollars, up 1.60 dollars compared to the previous day. "These are discussions that take place within a limited range," commented Rich Ilczyszyn, Lind-Waldock.Le barrel had dropped $ 1.31 Monday.

On the macroeconomic front, investors will be watching especially housing starts and building permits in the United States. Two statistics that mark once.

Values ​​to follow

The side of values, after the close of Wall Street, several major groups have announced their quarterly results.

Pleasant surprise on the side of IBM rose 8% of its profits in the second quarter to 3.66 billion. The adjusted earnings per share was 3.09 dollars against 3.02 dollars expected by analysts. Turnover was up 12% to $ 26.7 billion against $ 25.4 billion expected. Please note, sales of servers rose 17% year on year to 4.7 billion. For the full year, IBM raised its forecast for earnings per share to 13.25 dollars against 13.15 dollars earlier. The title earns 3.01% to 180.55 dollars.

Always on the side of values, Cisco confirmed the elimination of 6,500 jobs to reduce production costs. The group is facing stiff competition, especially from China, the market for Internet routers. Price reductions are higher expectations. According to IDC, Cisco, which holds 64% market share, experienced a contraction of 16% of its sales of routers in value in the first quarter. The title earns 1.14% to 15.62 dollars.

In addition, the producer of fertilizer Mosaica announced a profit of 649.2 million dollars above expectations of analysts. Turnover was up 54% to $ 2.86 billion and also higher than expectations.Farmers' demand remains strong, particularly in wheat, and weather conditions have supported the group's sales.

For its part, the steel producer, Steel Dynamics (3.69% to $ 16) announced a profit of $ 98.7 million and a turnover of 2.08 billion, both higher expectations.

Also note, MSC Industrial Direct (0.72% to 65.84 dolars) has announced the acquisition of American Tool Supply and its subsidiary American Specialty Grinding without specifying the amount of the transaction.

According to the Financial Times, the fourth group HNA Group Air China would be the favorite to take over the subsidiary of General Electric GE SeaCo.

Moreover, according to Bloomberg AMR Corp (-0.61% to 4.88 dollars), the parent of American Airlines, could be divided between Airbus and Boeing single-aisle aircraft order it plans to spend.American Airlines is negotiating with manufacturers for the purchase of more than 250 aircraft.

The American insurance company AIG (0.83% to 27.88 dollars) study the stock market into a stake in its subsidiary, ILFC aircraft leasing, operation that could bring him back from 1.5 to 2 billion, reports the Wall Street Journal Monday.

While markets plunged Monday on fears of contagion from the debt crisis in Europe, central bankers in the euro area have tried to reassure. "This is to resist the risk of contagion" in Italy, which seems to be the new target markets, or to Spain, and "maintain financial stability in the euro area," said the head of the Eurogroup Jean-Claude Junker.

Thus, the finance ministers of the euro area, following a meeting that lasted nine hours Monday, were willing to increase the size of the Financial Assistance Fund, which has now a lending capacity 440 billion euros. They are also considering a "lengthening of maturities of loans" made to give more time to countries in difficulty to repay their debt and reduce interest rate loans to Greece.Other measures are also being considered to "improve the sustainability of government debt." No specific plan of support for the country, however, has been announced. What angered the Prime Minister George Papandreou who believes that "there is no room for indecision and errors", and regrets that European leaders are indulging in "cacophony".

For its part, the executive director of the International Monetary Fund, Christine Lagarde, said she, that the effort of Greece to reduce its budget deficit is still "not enough". The patron of the institution has also sought to reassure over Italy. While the surge in borrowing rates to 10 years in Italy has shown concern on the situation of the country, Christine Lagarde said that "some of the Italian figures are excellent easy pay day loans."She added that "it is clear that Italy is currently facing problems which are essentially driven by the markets." Former Economy Minister further stated that the rating agencies' role "without elaborate. These are singled out: besides the Brussels wants to silence forbade them to assess a country subject to an assistance plan.

The international community "can not save Spain"

But nothing works. Markets are not satisfied and the stock markets tumbling again Tuesday morning. Bank stocks have been particularly affected. In Madrid, the Ibex index lost more than 2%. The Spanish Minister of Economic Affairs, Elena Salgado, said Tuesday he was "not logical" that Spain and Italy are "affected by market volatility," because their economies are "strong and diversified. ""If we are able to transmit the determination that we all, markets should reasonably calm down," she said.

But markets, they do not see things this way: "While the international community can save Greece, Ireland and Portugal, it will not save Spain, too important contributor to the euro area" , said Monday Laurent Geronimi, director of rate management at Swiss Life Private Banking.

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The 2012 presidential election will be decided in part on the field of taxation. In an interview in Le Monde, the Paris mayor proposes, as an individual and "beyond tax reform" in the program of the Socialist Party, to do more to contribute to debt reduction the richest of France. Bertrand Delanoe, who also claims to support the candidacy of Martine Aubry, decides to create a tax "exceptional and limited in time" on high incomes.

"The truth is that we need new resources to reduce debt of France and restore the public, he says in the daily newspaper. [...] So yes, I support what you ask most favored an effort "extra.In a context where the countries situated on the outskirts of the euro area are struggling to convince markets of the sustainability of their debt, the mayor of Paris has combined the fight against the deficit to a real "war": "And when you are war, they say the truth, "he said.

Fusion of the income tax and the CSG

Asked about the unpopularity of this measure, the elected official responded that "citizens may be more courageous leaders" and recalled that in 2008, when he announced to the Parisian tax increases before the election, "They put their trust in me well quick pay day loan." The government in turn made a recent tax reform, repealing the tax shield and at the same time reducing the wealth tax.

If the program of the Socialist Party is not considering special tax aimed at the richest, yet it provides to increase the progressivity of the income tax, now he considers unfair. His plan for 2012 provides for merging the income tax and the CSG, with the aim to simplify taxes and make it more redistributive. An idea which is also his way to the right, particularly in Jean-Francois Cope and Henry Gaino. The pen of the Elysée found Saturday morning in Libération that the proposal "is worth pondering. A condition to be very attentive to the issue of escalation, "he said.