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Good harvest for Publicis Consultants. After a long consultation process in the first half, a subsidiary of Publicis Groupe, chaired by Fabrice Fries is entrusted with the overall communications budget of Motor Vehicles (Interior Ministry).

The agency was opposed to Euro RSCG C & O, TBWA, Lowe and BDDP Stratéus & Fils, the sign outgoing. This is one of the largest budgets of public communication: the agreement reached nearly 15 million euros (excluding purchase of space) over four years. Publicis Consultants, whose campaigns will begin in November, was selected, according to its president, for "the creativity of the proposed mechanisms, its emphasis on the Web and its ability to mobilize all the expertise – public relations, lobbying, social networks payday loans with no fax… – on a complex subject. "

The signature "Road safety, all responsible" is retained.Author of iconic campaigns such as posters yellow vest with Karl Lagerfeld and the film Unbearable crowned with a gold lion on the top of pub Festival in Cannes, Stratéus Lowe began his collaboration with the Road Safety in 2001 and returned the contract 2004 and 2007. This change of agency comes after the controversy over speed cameras and the appointment of a new Road Safety Officer, Prefect Jean-Luc Nevache.

Remain in control at home. Such is the concern of Mark Pincus, founder of Zynga, the leading provider of video games for social networks, such as Farmville, with 232 million active players per month. To retain full authority in his business, despite its forthcoming IPO, Mark Pincus holds a special law, approved by its board of directors. This decision is consistent with her wishes because administrators have been selected by Mark Pincus himself, as his deputy director general John Shappert.

The founder of the start-up in 2007 in San Francisco, won each of its actions has 70 voting rights, according to a company document obtained by Bloomberg.It's better than what was originally planned or what has been practiced for IPO social network LinkedIn for business: 10 votes per share for the co-founders.

Thus, Mark Pincus, holder of 16% stake in his company, he will maintain his authority over every decision. This must still be approved by two-thirds of the shareholders, before September 2.

Then Zynga will take his first steps on the stock market and rising, as envisaged from the beginning of the summer, about one billion dollars. If all goes as planned, its market capitalization should be between 15 and 20 billion. The group would become the company most expensive in the world in video games at Electronic Arts (7 cash advance america.3 billion) and Activision Blizzard (13200000000), controlled by Vivendi.Earlier this year, the company was "valued at $ 5 billion," says an expert from PricewaterhouseCoopers.

Reversal of value

It is a real reversal of the hierarchy: the publisher of games for social networks could surpass traditional publishers of games for consoles and PC. Zynga is very profitable with its free games, such as Farmville, CityVille or MafiaWars, which cost little money to design and generate significant revenue. Proceeds from the start-up, with over 2000 employees, results mainly from the sale of real shadow, like a farm, factory or virtual fruit trees, which help the player to progress in his adventure. This model is thriving, thanks to Facebook as "friends" involved of challenges through simple little game.Therefore, Zynga should display in 2011 a turnover of around $ 1.5 billion, with, the key to a net income close to $ 500 million. In 2010, after three years of existence, the company became profitable, with $ 90.6 million in net profits for a turnover of 597.5 million and cash of close to one billion.

Traditional competitors, Activision Blizzard and Electronic Arts, respectively realized 4.44 billion in revenue and $ 3.58 billion.

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Is credible but not to frighten. It was a difficult equation that would solve the government well aware that he must adapt its economic forecasts for 2011 and 2012, now too optimistic. The air hole world of activity in the spring, the debt crisis of July Greek and diving markets in August have persuaded it would be impossible to achieve 2% growth this years and 2.25% next year born, as previously envisaged.

"It would be irresponsible to ignore the current situation," hammered François Fillon. The government wanted to be as realistic as possible. He expects GDP growth of 1.75% in 2011, "because it takes even more cautious for next year," 1.75% also in 2012.

The deficit to 4.5% in 2012

These new figures are in line with what experts expect. Few saw growth reach the 2% this year. Even fewer were those who planned the event feasible for 2012. For next year, the forecasts of economists from banks for the time range from 1% to 2%. The Consensus Forecasts, which synthesizes a fortnight believes, anticipates 1.7%.

That market pressure, which monitor the slightest faux pas of public finances, and this downward revision of growth that led the government to provide additional savings efforts, without waiting for the presentation of the bill Finance for 2012 in late September.

The austerity measures – the government refuses to call "rigor" – will lead an effort to one billion euros this year and above 11 billion euros in 2012.This amount will break down next year, 10 billion in additional revenue and $ 1 billion of savings on expenditure. Not to mention spending another billion set aside to "deal with any contingency."

All this should enable France to reduce its public deficit of 5.7% of GDP in 2011 to 4.5% in 2012 – a final goal "a little more ambitious" than was expected previously. Enough to hold the European commitments and keep the famous "AAA" rating that allows the country to finance its debt with low interest rates.

"We are taking steps that do not break the growth (…) and strengthen the tax and social justice," said the Prime Minister.One of the most emblematic devices decided Wednesday by François Fillon and Nicolas Sarkozy is to tax the very high incomes so "exceptional" – to return to 3% deficit, is in principle in 2013.

But it will also count with a new movement of the plane 10% tax loopholes, increasing tobacco prices, higher taxes on savings and real estate gains, lower exemptions from employer contributions on overtime or a plan amendment to postpone the income tax (see below). The French now know what to expect …

After rebounding to 1.66% at the beginning and spent all morning in the green, the Cac 40 was pressed into the red in mid-session, before sinking further into negative territory at the opening of Wall Street. Shortly after the speech by Jean-Claude Trichet, as markets accentuated their losses, the distribution of all European indices, including the benchmark index of the Paris Stock Exchange, operated by NYSE Euronext, has been unavailable for almost a hours on Thursday due to a technical problem. The CAC 40 was finally ended on a plummeting 3.90% to 3320.35 points, its lowest level since July 28, 2009. After losing 134.59 points on the session, he signed the ninth session of consecutive decline, a new series in September 2002 and the end of the internet bubble burst. Since July 1, the benchmark index in Paris dropped nearly 17%.

The panic was the same on all stock exchanges in Europe: the FTSE-100 from the London Stock Exchange closed on a fall of 3.43% to 5393.14 points, its worst since the two September. The Dax in Frankfurt Stock Exchange ended down 3.40% to 6414.76 points. The Madrid Stock Exchange drops 3.89%, below 9000 points.

The diffusion index star of the Milan Stock Exchange, the FTSE Eb, it is suspended since 3:05 p.m. GMT when he fell more than 3%, announced the financial manager without explanation.

In the process, the Dow Jones on Wall Street was down 2.96% at 11,545 points.

Lower cost of debt Italian and Spanish

Financial markets were not convinced by the meeting of the Board of Governors of the European Central Bank. This has not surprisingly left its rate unchanged at 1.50%.Above all, the ECB president, Jean-Claude Trichet said the share repurchase program of continued monetary institution, but would concern "that the Irish and Portuguese bonds" and not "those of other nationalities" .

After the award in Madrid some 3.3 billion of bonds with three and four years, the yield of the loan in ten years Spanish retreated 6.09% to around 11 hours (Paris time) against 6.35 % late Wednesday. The Spanish Treasury also announced it was canceling its bond issue, scheduled for Aug. 18. The rate of return of Italian ten-year paper fell, meanwhile, up 5.97% before stabilizing at around 6% against 6.10% the previous day.

On the currency markets, the euro falling 1.26% against the dollar at 1.4167 dollar. Oil is also displayed down 1.47% in New York at 90.58 dollars.For its part, the ounce of gold hit a new addition Thursday historical 1677.90 dollars on fears the global economy and becoming bogged down again in the wake of the conference of ECB President Jean -Claude Trichet.

On the corporate side, both companies have published this morning, Veolia Environnement and Axa.

Veolia Environnement: -9.44% to 12.95 euros – the largest drop Cac

Veolia Environnement, which warned last Friday that it would not achieve its goals for this year, released on Thursday a net loss of 67.2 million euros in the first half, weighed down by exceptional asset write-downs 800 million euros.The world leader in environmental services will focus its activities "in less than 40 countries in 2013 against 77 today."

Axa: + 3.08% to 12.40 euros – the largest increase Cac 40

However, Axa reported first half net profit more than quadrupled to 3.99 billion euros (324%), driven by gains on sale and very little affected by provisions related to the support plan to Greece.

Bonduelle: -2.06% to 64.15 euros

Bonduelle has increased from 10.7% in sales from 2010 to 2011. Sales of specialist canned vegetables and frozen emerge to 1726 million.The group confirmed its annual targets.

Vinci: -1.60% to 36.92 euros

Vinci said Wednesday QDVC, its joint venture with Qatari fund, won a contract for 374 million euros for a metro project for a new town being built in Qatar.

Vilmorin: + 5.11% to 76.99 euros

Vilmorin has confirmed its margin target of 2010-2011 by announcing an increase of 12.1% of its turnover for the year, thanks to the vegetable business, along with the acquisition of assets and maize seed and sorghum Brasmilho of Brazilian society.

Hermes: -0.57% to 234 euros

Hermès responded Wednesday to the Association of Defence of Minority Shareholders (Adam), who asked why the luxury group spent so much money to buy back its own shares."Share repurchases are intended to cover the programs free shares to employees," said a spokeswoman for Hermes.

Cegedim: -2.59% to 32 euros

Cegedim dropped its goal of increasing revenue for 2011 but remains confident in its ability to generate an EBIT close in absolute value, that of 2010. The group also announced Wednesday for the second quarter of 2011, a consolidated turnover of 247.1 million euros (+1.6% as reported and 0.1% organic).

Natixis (-0.10% to 2.923 euros) and Dexia will publish its second quarter results after market close.

Two world champions, yet two totally separate financial realities. This is the observation made on Tuesday after Camille Lacourt Stravius ​​and Jeremy have jointly won the gold medal in 100 meter backstroke in Shanghai (China).

The first saw its revenues increased more than sixteen in less than a year with new advertising contracts. 42,000 euros per year in August 2010, Camille Lacourt thus rose to 700,000 euros, much of which end of advertising contracts. Jeremy Stravius, it has at present still no agent and a single sponsor, Tyr, obtained through the French Federation of Swimming.

Thanks to a physique, Camille Lacourt has attracted luxury brands like Clarins and beauty, and earns 200,000 euros a year for six years, and Chanel, which pays 70,000 euros a year to wear its watches. But not only.These three gold medals taken down on three different disciplines at the European Championships in 2010 convinced the sponsors to leverage the rising value of swimming. This choice is paying now. "We have no logic, because the muse is the star product, it says Clarins. Such a partnership is a new and unusual practice for us. It's Camille Lacourt who came to us. President Christian Courtin had a crush on the athlete who shared our family values. It has in fact explained that her grandmother was attached to our products payday advance low fees. It has become our first ambassador. What we do not regret today. "

Banking on new talent to one year of the Olympics 2012

A speech that could also take Tyre, the last date of the associate sponsor of the club swimmers Marseille.Last June, the U.S. supplier has signed with him a three-year contract for a minimum of 80,000 euros per year. This amount could go up to 150,000 euros.

The gap is large with Jeremy Stravius ​​which according to our information, does not own advertising contract. But in the basin of Shanghai, the swimmer's club has yet matched the Amiens time Camille Lacourt, which is considered as one of the specialists in the discipline. Jeremy Stravius ​​therefore affect the same amount as for this fellow gold medal.

Amiens and the swimmer is reassuring: the current situation is reminiscent of Camille Lacourt a year ago, before it exploded and sports media to the general public.As long as Jeremy Stravius ​​this week confirmed its performance on other distances, it is not inconceivable that a brand can be associated with his image, in just one year of London Olympics in 2012.

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It was twenty years commissions on credit card transactions had not fallen and that the regulator two years campaigning for change that. Following a lengthy litigation, the Competition Authority announced Thursday that French banks got a discount on fees so that they in turn require merchants and consumers for a withdrawal to the distributor or a card payment. This payment remains the most widely used in France and has grown steadily since its introduction, mainly to the detriment of the check.

According to the Competition Authority, which accused the banks to agree to the detriment of consumers, the main interchange fees should drop by 20% to 50%. The agreement will take effect from 1 October and will be valid for four years, with an estimated loss of revenue for banks to 600 million euros a year.

Effect on customers' bills

In detail, the interchange fees for payment, paid by the merchant's bank to the consumer, are expected to decline by 36%. These costs were strongly disputed by the traders, who thought a large majority "penalizing" according to a survey by the Professional Union scale (UPA). The Federation of Enterprises in trade and distribution was also the source of the complaint filed with the Competition Authority no fax cash advance.

More sensitive to the consumer, the fees charged for each withdrawal by the bank's ATM to that of the cardholder to fall by more than 20%. Currently, most institutions charge a euro each withdrawal at another bank in more than a few transactions. Only the Postal Bank currently fails to puncture such fees."The decline of this commission, now passed to the holders of a majority of banks will most likely be a direct down" on consumers' bills, welcomed the Competition Authority in a statement.

Commissions on levies on the Seletti

In this case, the fear of financial penalty penalizing banks convinced the 130 stakeholders to negotiate with the Competition Authority. In September 2010, the institution has indeed sanctioned eleven banks to the tune of 384.9 million euros for imposing fees on abusive transactions by check.

But the sector is regularly singled out by consumer associations to impose unfair tariffs, has not finished accountable.The Competition Authority also announced Thursday that it will address in the coming months to commissions established by other types of credit cards such as Visa or Mastercard, and those imposed for withdrawals.

The race started Wednesday in the Greek Parliament for the adoption of the new austerity plan was completed Thursday. After an initial victory yesterday leading to the adoption of the text by 155 votes against 138, the Socialist government of George Papandreou has successfully overcome the last step: the passage of the legislation implementing the new master plan. The bill received 155 votes against 136, or an absolute majority in parliament, which comprises 300 members.

On Thursday, all the Socialist deputies, more Conservative MP Elsa Papadimitriou, who had made the day before his voice to the government to adopt the master plan of austerity, approved the text "on principle".The 136 deputies present to the opposition of left and right voted against, while five dissidents centrist conservative opposition voted white.

The second text, submitted to MPs, concerned the procedure for implementing conservation measures for 28 billion euros over five years free credit score online. Its adoption was imposed by the eurozone in return for the payment of a new tranche of aid to 110 billion euros developed with the EU and the IMF. A meeting of finance ministers from the euro area, scheduled July 3, will be devoted to the continuation of aid to Greece.

The Greek Parliament has fulfilled the necessary conditions for release of money to Athens to avoid bankruptcy, estimated Thursday the permanent EU president, Herman Van Rompuy, and the European Commission, José Manuel Barroso."The conditions are now in place for a decision on the payment of the next tranche of financial assistance for Greece and for rapid progress on the second bailout", they tried in a joint statement.

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The emerging markets are facing a "problem-rich" fight against the overheating of their economies – from 6 to 7% last year – when developed countries are seeking to boost their low growth. "Their macroeconomic management faces a dilemma: keep inflation that accompanies this growth through restrictive monetary and fiscal policies, knowing that increases in interest rates contribute to the massive influx of capital," says chief economist of Coface, Yves Zlotowski. Some countries are better equipped, such as Brazil, the driving force of the South American continent and one of the first to respond, noting early on interest rates and imposing taxes on capital inflows.

Dilma Rousseff, Lula's successor as president, also began to impose fiscal restraint.If the funds continue to flow, growth has slowed down somewhat in the first quarter to 4.2% against 7.5% previously. "Brazil is a highly diversified economy in its exports, with an internal market dynamics. Above all, the country has lead the last ten years important structural reforms, "adds the analyst.

"Institutional delay"

Conversely, the credit insurer is more concerned about the neighbor Argentina, faced with high inflation of 23%, where the industry is operating at full capacity, supported by consumption and fiscal and monetary policy very accommodative. Overheating is very important in part masked by a current account surplus driven by exports of soybeans in China. But the landing is likely to be brutal crash.

In Asia, the weakest link is located in Vietnam, with a very open economy model of development with Chinese characteristics, based on the investment, mainly Asian. Iran is benefiting from rising costs in China, resulting in even relocation. This generated a huge credit bubble, whose share in GDP increased in ten years from 30 to 120%. The difference is that it does not have the same cash reserves that China and he is obliged to regularly devalue its currency, the dong. "There is a real institutional delay, the risk is, in a skid, discourage investment, which finance the huge current account deficit," Yves Zlotowski analysis.

However, the restrictions put in place gradually in the large emerging economies – China, India, Turkey, Brazil – should provide a soft landing.The challenge is to develop real consumer markets that go through a reduction in inequalities and a growing middle class and to provide for future growth in developed countries.

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"The global economy risk the derailment, according to the IMF

In one week the G20 Agriculture, Paris hosts this Thursday and Friday the summit of 120 farmers and agricultural organizations from five continents. A "G120" will bring together 250 delegates at the OECD headquarters to discuss major issues of global agriculture, as the volatility of agricultural commodities and world hunger. "We want to give a voice to farmers around the world before the meeting of Ministers of Agriculture, said Xavier Beulin, first president of the French farmers' union, FNSEA. We have things to say in the fight against price fluctuations, the arrival of hedge funds, or the establishment of intervention stocks … "Specific themes of the G20 member states which represent 85% of world agricultural production . The conference will also open by Nicolas Sarkozy, President of the club of the twenty richest countries in the world.

Several working meetings were held in advance with the French Minister of Agriculture, Bruno Le Maire, and its teams. "The way the Mayor is to meet with as many partners involved in the problems of the G20 in order to reach an agreement," said his entourage. Thus, for the first time NGOs were consulted, as farmers in poorer countries are not part of the G20. A point emphasized by Jean-Cyril Dagorn, head of Oxfam in France. He hailed "the courage of France, who placed at the top of the G20 agenda the issue of agricultural price volatility no fax payday loan."

However, there are mixed on three points. "The preliminary report of the G20 pushed attached the issue of biofuels.However, they help maintain the volatility of agricultural commodities, particularly in the case of ethanol, where 40% of U.S. corn, 15% of world production, are intended for that purpose, "he insists.

Emergency

Another disappointment: the use of stocks only in an emergency to supply the less developed countries, "while they should be viewed as regulatory tools in the markets." Finally Oxfam regret the timidity of the final text on supporting agriculture in developing countries, which is limited to an international research program on the wheat genome. The NGO advocates using small-scale food production, including access to water, land or inputs. After the forum, the G120 looks forward in a joint statement reaffirming the need to strengthen public policies in favor of agriculture."Agriculture is not a production like any other, it must have rules, that is why we do not want to leave the market alone the task of guiding our practices," insists Christiane Lambert, vice President of the FNSEA. On this point, the consensus should be in order.

Gloomy atmosphere at the Paris Bourse. On Wednesday, the benchmark index in Paris ended sharply down 0.88% to 3837.98 points. Either in the 3850 points, a significant technical threshold, which has not happened since March 18 last. Even bad mood: the London Stock Exchange was down 0.95% at 5808.89 points while in Frankfurt the Dax loose 0.61% to 7060.23 points.

On Tuesday, the benchmark index beyond the Paris Bourse had managed to achieve a small rebound. But since the Fed has made comments that disturb operators, already worried by the weak U.S. economy. In a televised speech in Atlanta, its chairman Ben Bernanke said that economic growth across the Atlantic remained "desperately slow" and that it required the maintenance of a "monetary policy complacency."He said that "growth should recover somewhat in the second half, but remain generally moderate. Delivered just before the close of U.S. markets, the speech was the turning Wall Street into the red. And this morning, Asian stock markets also reacted negatively.

Furthermore, growth of the emerging world should rise from 7.3% in 2010 "to about 6.3% annually from 2011-2013," considers the Bank's global economic forecast published in Washington.

French record trade deficit

In this gloomy atmosphere, the markets will monitor several indicators, mainly European.

– In France, the trade deficit set a record high in April to 7.14 billion euros, against 5.91 billion in March, seasonally adjusted data, the Customs said Wednesday.Moreover, the deficit of state budget stood at 61.4 billion euros in late April against 56.2 billion a year earlier, according to data released Wednesday by the Budget Ministry.

– In Germany, exports fell 5.5% in April on a month and imports by 2.5% over the same period, according to preliminary data adjusted for seasonal and calendar published Wednesday by the Federal Statistics Office . Other bad news, industrial production in Germany fell 0.6% in April on a month, its first decline since December, after rising 1.2% in March, said Wednesday the Department of Economics.

– Economic growth of countries in the euro area was well brought up to 0.8% in the first quarter from the previous quarter, Eurostat said.In one year, growth was also confirmed at 2.5%.

– U.S. stocks of crude oil dropped ten times more than expected last week in the U.S., but gasoline inventories rose sharply, according to figures released Wednesday by the U.S. Department of Energy. Then 20 hours, the Fed will deliver the findings of its Beige Book.

Side currency, the euro lost ground against the dollar Wednesday after being around $ 1.47 the day before. To 17 hours in Paris, the single European currency traded at 1.4575 dollars against 1.4688 dollars late Tuesday. Oil prices were, themselves, without direction in electronic trading in Asia in anticipation of an OPEC meeting in Vienna in the day that might decide to increase production.A barrel of light sweet crude for July delivery took 7 cents 99.16 dollars while that of Brent North Sea crude for delivery same retreated 48 cents to 116.30 dollars.

Banks still abused

No value of the CAC 40 is in the green at closing. On the SBF 120, Groupe Eurotunnel rises of 0.88%. The operator of the Channel Tunnel has won the tender launched by the great seaport of Bordeaux to determine the particular conditions of access to the network of railways, said on Tuesday a statement from the group.Saft rises of 0.80%, HSBC rose to overweight on the title.

Back on the Cac 40, Alcatel-Lucent shows the largest decrease: -3.26% to 3.65 euros.

Sanofi Aventis, valued for his defensive forward timidly from 0.17% to 52.33 euros.

Banks are generally downward: Natixis (-2.07% to 3.50 euros), Societe Generale (-1.39% to 39.79 euros) and BNP Paribas (-0.82% to 52.21 euros ) undergo further profit taking.

PPR: -1.67% to 115.15 euros

The group announced it is extending its takeover offer for the American Volcom until June 16

Hermes: +0.08% to 187.80 euros, LVMH: -1.11% to 116.30 euros

The group returns to its highest in October 2010 and outperformed the other lasting values ​​of luxury in favor of speculation about a takeover at the end of the saddle by LVMH, which already owns more than 20% of a group supported by sustained growth .

Schneider Electric: -1.34% to 110.70 euros

The authority of U.S. markets, the SEC filed a complaint for insider trading around the offer of French Schneider Electric on the Spanish Telvent. According to a warning issued Tuesday on the website of the SEC, this crime would have allowed the authors to make a profit of about $ 475,000 in total through the sale of option contracts Telvent acquired before the announcement of massive Schneider's offer.

Renault: -2.20% to 36.72 euros

The decision of the Court of Appeal of Versailles on the possible recognition as an occupational accident suicide in February 2007, Raymond D, employee Technocentre Renault in Guyancourt (Yvelines), is expected Thursday.The suicide of Raymond D was the third employee of the Technocentre in the space of four months between late 2006 and early 2007.

Belvedere: stable at 61.48 euros

After the decision of the Court of Appeal of Dijon, on Tuesday to confirm the cancellation of the safeguard procedure, the band announced that it "remains open to an agreement with its main creditors in the run to finish with a conflict that has lasted too long. "

BioAlliance: + 1.78% to 6.30 euros

The group wants to create a commercial structure for selling online in Europe's orphan drugs in oncology while pursuing its strategy of licensing agreements for its specialty products.

NYSE Euronext: -0.54% to 24.06 euros

NYSE and Deutsche Börse have announced a special dividend of 2 euros per share for shareholders of the combined group

GDF Suez: -0.49% to 24.43 euros

Group CEO, Gerard Mestrallet, warned Tuesday against Montreal seduction exerted excessive public opinion renewables, noting in particular the high cost of wind power."These are intermittent energy sources that will require large reserve capacity, which will be based on natural gas because of the ease of use of gas turbines," he told the International Economic Forum of the Americas.

Total: -0.20% to 38.21 euros

The U.S. manufacturer SunPower solar panels, partial target of a takeover of French Total, raised its forecast Tuesday quarterly revenue but warned that its margins could suffer from falling prices.

Next recommendation, after Exane BNP Paris yesterday, Credit Suisse rose to "outperform" on the title Michelin (-0.14% to 63.70 euros).

Please note that Air France-KLM will unveil its traffic in May after-hours trading. Valeo and Sopra hold their general meetings and Gifi publish the results of its second quarter after market close.