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Barack Obama has heard Warren Buffett. One month after the American billionaire's call to raise taxes of the richest in the United States, Barack Obama will propose on Monday during a speech at the White House – expected at 16:30 French time – a special tax on the income of taxpayers earning over a million dollars a year (about 725,000 euros). The U.S. president should not indicate the precise tax rate that it intends to apply or the amount it hoped to achieve by this. But according to The New York Times, the tax on millionaires only for 0.3% of taxpayers, less than 450,000 of the 144 million returns recorded in 2010.

Dubbed the "rule Buffett," this tax is in terms of reducing the budget deficit that the U.S. president must explain to Congress Monday.Its goal? Ensure that the wealthiest taxpayers pay at least as much taxes as middle-class homes. This is not the case, as pointed out by Warren Buffett this summer, because of certain provisions of the Tax Code.

1200 billion dollars in savings to find

Thus, capital income such as dividends or interest earned by the fund managers are taxed at 15%, while labor incomes are between 10 to 35%. "While the poorer classes and middle classes are fighting for us in Afghanistan, while most Americans struggle to make ends meet month we mega-wealthy continue to benefit from special tax exemptions," wrote Warren Buffett in an article published last month in The New York Times.

This tax should allow Barack Obama to approach a little more of his electoral base of the Democratic Party criticized him his "gifts" to tax the wealthiest people. The Republican majority in the House of Representatives have already announced that he would vote no tax increase.

While the United States must find 1.2 trillion dollars in savings by the end of the year, Barack Obama warned on Saturday the Americans that they would provide "pull their weight" to reduce the budget deficit. And pressed again, the Congress, including Republicans, to adopt his plan for the use of 447 billion dollars. "More games or impasses. More division or delay, "he said during his weekly radio address.

This is the kind of evening that annoys the purists. Last June, the Becca Cason Thrash wealthy Texan, Vice President of "Friends of the Louvre" U.S. and international, organized a charity gala in the largest museum in the world. The guests – celebrities such as Albert of Monaco and actress Fanny Ardant – were welcomed with a cocktail in the apartments of Napoleon III, before dinner – a sacrilege to some – among the sculptures in the Cour Marly. All these people then went under the Pyramid, transformed into a nightclub for a private concert by Janet Jackson. Fee, the event has raised 700,000 euros to restore the decorative arts galleries of the eighteenth century.

Henri Loyrette, the Louvre for ten years, of course, attended the festivities. The Conservative education devotes much of his time raising private money.It is, apparently, difficult to resist the charm of this man of culture nearly 2 meters. A boss of a U.S. real estate company said that the French, he was invited to spend a weekend at his home in Cincinnati, has enchanted by the couple's conversation about opera and architecture of the city, and has even cracked a speech to the local art museum. "At the end of the weekend, I gave him a check for $ 50,000," says the boss at the magazine Business Week.

Henri Loyrette unashamedly claims this fundraiser activity. And for good reason. The state reduced its funding by 5% in 2009 and again from 5% in 2011. Governments subsidize just over half the budget of the Louvre, against 70% in 2001."To finance its activities with a cultural, but also – more than in the past – educational and social, in a context of declining public subsidies, the Louvre has no other choice but to increase its own resources," he assures, noting that the establishment is not intended to generate profits. His office does not resemble that of an entrepreneur. In the room with ocher walls adorned with classical paintings, with windows overlooking the Pont du Carrousel, every corner is occupied by piles of files and books.

Thirty fundraisers

The Louvre, however, is not complaining. With 230 million euros last year (against 80 million in 2001), the institution has resources comparable to the Metropolitan in New York. Another reason for satisfaction, ticketing, clean source of income, has good prospects.The 8.5 million admissions in 2010, 5 million charge, reported 41 million euros. Attendance, up 70% since 2001, should continue to increase. The Louvre, which has raised interest rates from 9.50 to 10 euros in early 2011, taking advantage of the influx of tourists from emerging countries. If France makes a third of visitors, including foreigners, Brazilians ranked third last year behind the Americans and Italians.

Despite their popularity, the former royal palace could not offer a program as rich without its sponsors. The latter brought him 25 million euros last year, more than a quarter of own income. To attract them, the Louvre was created in 2003 a commando no equivalent in France: a team of thirty people dedicated to raising funds. They offer companies to fund projects until end 2013.This may include, for example, to affix its logo on the poster exhibition. Cost: between 100,000 and 400,000 euros for one of the Forbidden City, scheduled in September. Other possibilities, the redesign of the website or with the acquisition of a work of German Romantic painter Friedrich. The Department of Islamic Art, which opened in 2012, it should be 75% funded by the private sector. Saudi Prince al-Walid brings 17 million euros 100 million.

Tax benefits

Fundraisers of the prestigious institution have a strong argument: a tax system that allows the 2003 tax cuts equivalent to 60% of the expenses of artistic patronage, and even 90% for the purchase of a work art classified national treasure. However, they must scrap more than before the crisis.Main challenge, competition of social projects, popular with company employees. As a result, "we propose projects crossing artistic and social dimensions," says Hervé Barbaretta, deputy head of the Louvre. For the exhibition of ancient Macedonia in the fall, Total organize and discovery tours of the museum for troubled youth. To "preserve the scientific credibility," Henri Loyrette ensures that sponsors are funding projects already "tied". This applies to the exhibition "Paper Work", which indicates that the poster is presented by "the Louvre Museum and Canson." Exposure of the watchmaker Breguet in 2009 was cringe, with texts considered too partisan.

In exchange for their support, businesses are entitled to privileges such as the availability of spaces.Other firms pay dearly for these benefits: 100,000 euros for a night under the Pyramid. Unlike donors, they do not have their name engraved for eternity on the "wall of patrons" in the lobby.

Buoyed by the announcement of a burst of mergers and acquisitions, Wall Street on Monday confirmed the rebound that started in last weekend. In limited volumes, it will erase all its losses from last week. All indices end in green: the Dow ends up sharply from 1.87% to 11,479.65 points. The index had opened up 0.48% to 11,323.44 points and continued to grow during the session. The Nasdaq index also closed with a gain of 1.87% to 2554.79 points.

Markets reacted to a volley of announcements of mergers and acquisitions. First, Google (-1.16% to 557.23 dollars) has announced the acquisition of the mobile phone manufacturer Motorola Mobility (55.78% to 38.12 dollars) to $ 12.5 billion in cash.Time Warner (-0.81% to 64.98 dollars), meanwhile, reached an agreement to buy the cable operator Insight Communications to Carlyle for $ 3 billion. Finally, Cargill will acquire the French specialist in animal feed Provimi to 1.5 billion euros.

As in Europe, investors are upbeat on the eve of an important meeting between French President Nicolas Sarkozy and German Chancellor Angela Merkel on the reform of the governance of the euro area. They should discuss ways to implement to prevent contagion problems of sovereign debt to the rest of the region.

But Germany has already warned investors: this meeting will lead to "nothing spectacular"."It will be a working meeting on the governance of the euro area in line with European decisions taken in late July," said the spokesman of the Ministry of Finance. The latter also confirmed the skepticism German, joined by France, in respect of Eurobonds. These ads have already resulted in demoralizing the European investors.

In Asia, the announcement of a contraction much weaker than expected Japanese GDP has also reassured the markets.

Morale builders stable

The statistics published on Monday in the U.S. are, however, bleak. Manufacturing activity in the New York area declined for the third consecutive month at -7.7, 3.9 points lower than in July.

In real estate, the NAHB index released on Monday shows that the morale of the manufacturers was unchanged in August, close to its lowest historical levels.

Note that the currency market, the euro strengthened against the greenback at 1.444 dollar. Oil markets, oil prices closed up in New York. A barrel of "light sweet crude" for September delivery was trading at 87.88 dollars, up 2.50 dollar. Prices had fallen during the European trading, erasing their gains made in Asian trade in a market nervous and still haunted by persistent concerns about global growth and the debt crisis in the eurozone.A barrel of Brent North Sea crude for September delivery was trading at 107.56 dollars on the Intercontinental Exchange (ICE) in London, down 47 cents from Friday's close.

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On the corporate side, Bank of America (7.93% to 7.76 dollars) has announced the sale of its activities in the international credit cards in Britain, Ireland or Canada.

The food distributor Sysco (-3.93% to 28.11 dollars) announced earnings per share (EPS), diluted to 57 cents under its fourth quarter, diluted EPS of $ 1.96 for all of its financial year, while its quarterly sales reached $ 10.4 billion.

Estee Lauder fell 6.64% to 94.15 dollars.Despite the publication of a net income group share record of $ 700.8 million, up 46.5%, the cosmetics group announced its annual results would be below Wall Street expectations.

Lowe (0.82% to 19.58 dollars) has already reported sales below expectations in the second quarter of its fiscal year and lowered its annual targets for the second time in three months, consumers pushing their development projects until later because of sluggish growth.

Boeing (1.54% to 62.70 dollars) announced it had completed with Air Lease Corp. an order valued at $ 2.5 billion on 14 737-800 aircraft and five 777-300ER.

Pfizer (2.69% to 18.34 dollars) announced Monday it had won before a U.S. court case against Teva Pharmaceutical Industries of Israel, preventing the global generics to produce a copy of Viagra before 2019 .

Transocean (2.97% to 57.26 dollars), listed in New York, wants to buy the Norwegian group Aker Drilling, for a total of 1.1 billion Swiss francs (1 billion), according to a statement Monday. Several large shareholders, representing 65% of the capital, have agreed to the deal, said the Swiss.

The American specialist craft materials Grainger (2.01% to 138.57 dollars) on Monday announced the acquisition of the Dutch distributor of fasteners Fabory Group for $ 344 million (242 million).

Faced with rumors that shook markets extremely volatile last week and some bank stocks are falling, the stock market authorities are seeking a European risposta. Thursday night market regulators in Brussels, Madrid, Paris and Rome have announced a ban on short selling, which takes effect this Friday, for at least 15 days.

Short sales are a complex and risky speculative practice, which involves, initially, borrow securities (eg 10 euros) which anticipates the decline. Then sell it. And finally to buy it when its being dropped (8 euros). By selling what he had not yet acquired by the speculator has pocketed a gain of 2 euros.

This practice is alleged to amplify the declines of the securities markets. Its prohibition is routinely considered during financial crises."Short sales are trading strategies consistent with the rules but they become abusive when they are clearly associated with large and false market rumors," said ESMA, the European regulator of financial markets in a statement.

Eleven French values ​​involved

In France, the AMF has decided to ban short selling of eleven financial stocks which were particularly severe on the stock market due to rumors about the health of the banking sector guaranteed payday loan. Societe Generale is one of them: the bank has seen its price falls by 15% Wednesday due to a rumor of a false information about a bank failure in the British tabloid Mail on Sunday.Crédit Agricole and BNP Paribas are also among the financials involved.

"We deal in various European countries to rumors that are unfounded," noted the president of the AMF. "These rumors can amount to market abuse", by which the MFA refers to price manipulation and insider trading. Finance Minister Baroin has in turn welcomed the decision of the AMF.

In France as in Spain and Italy, the ban is valid for 15 days and may be renewed. In Belgium, where naked short sales (where the investor does not own the loan) were already banned, the new ban is enforced for a period inderterminée.It concerns four titles: KBC Ancora, Dexia and Aegas.

The Dutch financial markets regulator AFM, meanwhile, said he saw no need to ban short sales on the exchanges of Amsterdam.

The White House on Saturday called for the unity of the Democratic and Republican parties to restore the economic and budgetary situation of the United States, after the degradation for the first time in their history of "AAA" rating. "We must do better to show our willingness, our ability and commitment to work together to address the economic and budgetary challenges," said the spokesman for the White House, Jay Carney, in a statement.

Shortly before, the only official reaction came from the Treasury and was terse: "an appreciation vitiated by an error of 2000 billion dollars speaks for itself." This release has illustrated the high tensions between the administration occurred Friday Obama and the rating agency Standard and Poor's, crystallized around a miscalculation of 2000 billion.

As tradition dictates, S & P has informed earlier this afternoon the Treasury's decision before making it public. This is usually an opportunity for the government to point out any factual errors. At this meeting, U.S. officials soon discover that the projections of S & P over ten years the budget deficit and public debt do not coincide with the figures of the executive, from the work of the Office of Congressional Budget (CBO).The U.S. public debt stood at 93% of GDP in 2021 instead of the expected 85%, a difference of two trillion dollars.

Standard and Poor's emphasizes the "political risks"

Faced with protests from the government, the rating agency starts with defense. She claims to be part of the work of the CBO, a retaining projection "alternative" of government spending, considered more realistic. After discussions, however, she agrees to return to the initial forecasts. The Treasury advised her to give himself time to review the numbers cold.

Far from judging, Standard and Poor's does not reverse its decision to lower the rating of the United States to "AA +" with 'Negative' outlook. The agency submits a new version of its release to focus on "political risks" to see the country taking insufficient measures against its budget deficit payday loan lenders.In another statement released at night, she explained that the correction of the error has changed only marginally forecasts of debt in 3 to 5 years to come, "decisive" for its decision. "This is a technical error, no serious consequences," says one within the agency.

According to S & P, the political debate on these issues in the United States is indeed not up to the problems caused by a debt of more than 14,500 billion.According to a U.S. government source quoted by CNBC, this episode proves that the decision by Standard and Poor's was taken regardless of the numbers, while revised data showed that the deficit would be sustainable over the next ten years.

"Latest victim of the failure of Obama's economic"

The rating agency had in fact warned in mid-July the Obama administration she wanted a deficit reduction of 4 trillion dollars over ten years to maintain the triple-A, instead of hard-won 2.1 trillion. John Chambers, President of the Evaluation Committee of S & P, also found on CNN that Washington could have prevented the lowering of the notes within the ceiling as soon as the statutory debt.He said the responsibilities were shared by the Administration and Obama, but also "the previous administration."

The political reaction in Washington have shown just block pointed to by S & P. Mitt Romney, candidate for the Republican primary for the 2012 presidential election, has described the downgrade of American "latest victim of the failure of Obama's economic" and the Republican president the House of Representatives "consequence of uncontrolled spending in Washington in recent decades."The Senate Democratic leader, Harry Reid, has instead called for "a balanced approach to deficit reduction," with lower costs but also increases targeted taxes, it rejected the Republicans, under pressure ultra-conservative "tea parties" in the recent discussions on the debt.

(With branches)

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Red Cedar rising from the ashes. The brand furniture and decorating high-end look forward to sign this year a profitable year, after reaching the balance last year. "Our sales have increased sixfold, from 1 to 6 million euros in 2010. We expect a turnover of 8-9000000 euros this year, "said CEO Henry the Minstrel. A great success because, in its heyday in the early 2000s, Red Cedar posted sales barely higher (12 million euros in 2001). And by exploiting ten stores, not two, like today.

The company suffered a severe weight loss, following its failed merger with Le Prince Jardinier in 2006.When Henri Le Menestrel, accompanied by the fund Nextstage already present in the capital (20% today), took over the business in late 2008, the group "was making a million sales and a million casualties," recalls it. He who had just sell its media agency online Lagardère decided to open a shop for a new genre, while preserving the historical site at Châtelet and the brand, much appreciated. "We have broken the codes of high-end furniture, installing Red Cedar Feucherolles end of 2009, twenty minutes drive from the Porte d'Auteuil, in the fields," says its CEO. Having seen that "unlike the fashion industry, the decoration brands have never built their own store and are difficult," he wants a "multi-specialist" and exposes the Fermob chairs, sofas and Marie's Corner sunshades in the "dedicated showrooms."

The project won: true destination of family visits on weekends, the store was expanded this summer, for the fourth time, from 700 square meters two years ago in late September 4200. Besides the fifty brands presented, the brands of Red Cedar – tables and mailboxes with Christmas decorations – there are still very place. "With little marks in furniture and decorating high-end customers need to compare really to understand the quality factors and to choose the range that suits them," said Henri Le Menestrel.

Seize opportunities

Same strategy to the shop on the Internet, including a new version has just been put online: the user can learn and even to shop, but it is especially encouraged to move Feucherolles.For if the sign already generates 10% of its sales on the Internet, she wants to see progress especially the number of visitors.

"We feared that the store does Châtelet suffers from the rise of that of Feucherolles, but the opposite is true!", Says the CEO. These good results may prompt Red Cedar to relocate in town to present, for example, one or more product categories in smaller areas. It is precisely to capture "many and varied opportunities" of this type, but also small acquisitions like that of a small specialist light in early 2009, as Nextstage invest in the fall about 2.5 million. A larger amount than in 2008 (1.5 million), a sign of his confidence and that will advance the participation of the fund to 30%.

• Krys up big on Sun's

With Ray-Ban sunglasses, Sonia Rykiel or Armani 20% to 25% cheaper than the competition, the optician's Mon has seduced those who care about their spending, not to mention fashion. The group teaches Krys, an industry leader, was mostly created in 2009 to "anticipate the future perspective" with the rise of Internet players, the price will weigh more in the choice of this product . Fifteen stores Mon's, which also offer own branded glasses, are open this year, bringing the total to 30, while Krys already provides 200 points of sale in 2015.

• Total station experiences cheap

For over a year, the oil company is testing stations at low prices: 35 sites at baseline and 45 today – a fleet of approximately 2,000 outlets in total teaching, both in that city rural areas.Prices are likely to compete with supermarkets. For now, the group has not yet decided whether to extend the scheme. It will decide by the end of the year. The stations are scratched Total test, but it is not excluded that the group, he continues the adventure, is launching a new brand.

• Banks and insurers are betting on the Internet

They reject the term "low cost", but apply much revenue. In recent years, banks and insurance companies through subsidiaries disclaim Internet offerings of financial services at bargain prices and a la carte. ING Direct, the subsidiary of Dutch bank insurer, launched in 1997 this model of online banking. In France, Societe Generale offers a comprehensive range of services via Boursorama. Crédit Agricole target customers for its part with its private banking heritage online BforBank.As for the insurers, Groupama reserves its offer car insurance "Pay as you drive" customers of its subsidiary Amaguiz.

• Renault continues to expand the range of the Logan

Since its launch in 2004, the success of low-cost car for Renault, the only Western manufacturer to attempt the challenge, continues to grow. The group passed last year 685,000 low-cost vehicles, or 26% of its sales. Best of all, they bring him an operating margin above 6%. Logan began with the rustic to 7600 euros, the range now includes six models, the Sandero and the small 4 × 4 Duster. Originally designed for emerging countries, it paradoxically creates a strong demand in Europe, where it is marketed under the Dacia brand, produced in Romania. Tanger Factory (opening in 2012) will manufacture two new variations.Internationally, the range, made locally, is sold under the Renault brand. It is the spearhead of the group's expansion in Russia and Latin America.

• With Transavia, Air France attempting a takeoff in the low-cost

No way to leave Ryanair and easyJet monopoly on flights at bargain prices. Air France launched in spring 2007 its own low-cost airline, called Transavia, which carried 1.3 million passengers last year. From Orly-Sud, Lyon, Nantes and Marseille, eight Boeing 737-800 provide scheduled and unscheduled, mainly to the Mediterranean countries. These destinations are not served by Air France. The group does not wish to organize their own competition in order to avoid any risk of cannibalization. A draft Domestic Transavia has been abandoned.

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Republicans and Democrats tear each other apart in Washington for several weeks to avoid economic and financial catastrophe. The draft plan expected Sunday night was supposed to at least prevent markets open Monday morning in Asia, the dollar collapses. Since mid-May, when the debt ceiling up to 14,300 Treasury billion was reached, investors have been remarkably patient. But tired of political impasse, however, they could start selling U.S. Treasury securities and cause a sudden rise in bond yields.

Beyond the immediate threat looming two major systemic risks. Chronologically, the first is that of a selective defect of the Treasury. The latter says that beyond the August 2, it will no longer have sufficient liquidity to pay all its bills.The only way to continue to pay both current expenses such as salaries of civil servants, pensions of the elderly, as well as interest and principal on its debt, is to issue new bonds. $ 87 billion of federal government bonds maturing on August 4. It can only do that by issuing new shares. For this, it must have the authority of Congress as the upper limit of 14,300 billion debt would be exceeded.

Risk of asphyxiation

Without authority to do so, the treasure is August 3 in a position to "selective default" is to say, forced to choose which to honor its debts. Even putting hundreds of thousands of civil servants laid off to focus on pensioners and holders of government bonds, the Treasury can hardly make time.Uncle Sam is, in fact, take roughly 42% of what it spends. If he can not borrow, it quickly asphyxiated. This asphyxiation born a global crisis of confidence, the stock market crashes and bond, a collapse in domestic demand in the U.S. and global recession. The enormity of the threat calls for a last-minute compromise, reducing public spending, paving the way for a poll under the ceiling of the debt.

The second danger is less serious, but the probability is much higher: it is the degradation of the AAA rating given to the debt of the United States. American paper would no longer be the instrument chosen by the risk-free banks and investors around the world to park their cash. The returns required by investors to hold bonds tarnished increase.An increase of one percent of these returns would result in $ 150 billion more than annual burden of debt for the Treasury.

The three major agencies have warned the White House and Congress: America does not deserve to keep the rating the best expense only if it engages in a credible plan to reduce the medium to long term its debt. It is therefore possible that next month, noting that the compromise that made it possible to raise the debt ceiling is accompanied only by inadequate measures of savings, one or more agencies degrade America.

European banks may need to raise 80 billion euros, to reassure the markets. A report by JPMorgan Cazenove, led by analyst Kian Abouhossein, estimates that if the level of reserve requirements is strictly adhered to 7%, nearly two banks will raise new money. French banks Societe Generale, BNP Paribas and Credit Agricole would need twenty billion euros, against 25 billion for UK institutions and 14 billion euros for German lenders, including Deutsche Bank. The Italian UniCredit, Credit Suisse and Santander are also cited in the report by JPMorgan Cazenove.

This study revealed the results of stress tests published last Friday by the EBA.These tests, built on capital requirements as 5%, entered into a need to refinance 2.5 billion euros for eight of the 90 banks assessed, including any French. But investors believe these tests inadequate, particularly criticizing for not sufficiently taken into account the default risk in Greece. JPMorgan Cazenove said the criticism in his study, indicating that these stress tests have "limited value".

The evolution of banking stocks on European stock markets will be very observed on Monday morning to find Investors Arbitration between the reassuring results of stress tests and numerical study of JPMorgan. In March, ratings agency Standard & Poor's had conducted its own tests of resistance.His conclusion: European banks would need 250 billion euros of additional capital.

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"Avada Kedavra!" From the Aramaic "adhadda kedhabhra" meaning "that the thing be destroyed", the magic world of Harry Potter describes perfectly how the saga has shelved the James Bond and Other War stars of a economic point of view. On the eve of the release of the eighth and final installment of the series in dark rooms ("Harry Potter and the Deathly Hallows Part 2"), the figures give the spin: in total, the first seven films have generated some 6 , $ 4 billion (4.4 billion euros) in revenue worldwide, according to the U.S. studios Warner Bros. By itself, the first film adaptation in 2001 was worth almost a billion dollars.

Most successful in the history of cinema, the adventures of the bespectacled wizard is also the most successful global publishing.Since the release of first installment, "Harry Potter and the Sorcerer's Stone" in 1997, over 400 million books were sold, having been translated into 69 languages ​​and 200 territories.

Consequence of its popularity, the saga has been an all-out merchandising. In all, video games and other clothing, stuffed animals and candy bearing the image of the heroes of the series would yield more than a billion a year, according to AFP. In June 2010, a theme park has even opened its doors in the United States. Stamped "The Wizarding World of Harry Potter" ("The Wizarding World of Harry Potter"), the attraction has cost $ 200 million, and would experience a growing success since its opening.

20 million books sold in France

Well represented in the saga (including the Academy of Magic Beaubâtons), France has not escaped this wave.According Gallimard Jeunesse, which has an exclusive publishing contract, the figure of 20 million copies sold recently passed. In the dark rooms of the Hexagon, the adventures of Harry made a card, even if the number of entries went out over the decrescendo. The first movie ("Harry Potter and the Sorcerer's Stone") has attracted some 9.4 million entries, against almost 6 million for the first part of the seventh installment.

Olivier Snanoudj, vice president of Warner Bros France, the decline in the number of entries "not surprising" since, over the episodes, movies, like the books have become "increasingly dark ". "As a young child, and by extension their parents or grandparents, came to the movies less," said he. This does not prevent targeting "a minimum" the bar of the six million tickets for the final film in the series."All fans want to see the end" of the adventures of young wizard, he bet.

Gallimard reissued the series in October

Display, advertisements in the press, promotion on the Internet … Nothing in any case been left to chance to boost inflows. Thus, the film was scheduled at the beginning of the school holidays and in the wake of the film festival, a promotional weapon of choice. Highlight of the campaign, a preview was held by Warner Bros. on Tuesday evening at the Palais Omnisports de Paris Bercy. "We installed the largest 3D screen in the world with six projectors, for an audience of 8000 people," recites the vice president of the distributor.

Via this strategy, the distributor looks forward "to revive the cash machine in particular in view of Christmas sales, or special boxes will probably days," slips a specialist.Hand books, Gallimard Jeunesse has relatively good performance of the game first, "the release of the latest installment in the film is likely to boost the sale of books, as has always been the case in the past," said Frédérique haunch, responsible for the communication of the publisher. And to project, announcing a repeat of the saga, in Volume by volume, from the month of October. With the menu, "new coverage to be carried out by the famous English designer Jonathan Gray," she says. Thus, Gallimard Jeunesse renewed the assault of a young audience, "from 8 to 10 years, as we did 15 years ago." On the commercial side, Harry Potter has not said its last word.

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