"Telerama" is offered on Wednesday, a fundamental review of its editorial formula. This evolution of the weekly television, accompanied by a new model, is "a response by Telerama change consumption and cultural practices to win new readers and continue to attract current," says its director writing, Fabienne Pascaud.
With its position closer to a "cultural news", Telerama has suffered less last year than the heavyweights of television news. France paid its circulation reached 622,161 copies in 2011, down 1.59%, while all of this family of magazines dropped 3.3%, according to OJD.
The ambition of the new formula of the title, including the selling price increased from 2.30 to 2.50 euros in late February, is to "reclaim the newsstand sales of around 75,000 copies today. The kiosk is synonymous with vitality, "says Fabienne Pascaud. In this perspective, the title also wants to seduce new readers, "young adults, 30 to 40 years." The average age of readers "is currently at 49 years." At constant paging (137 pages of writing), the new formula Telerama advocates "openness" totally free credit score.
"To better understand the society we live heckled, through its creators, its intellectuals, its researchers, it is essential to increase the angles of approach, open to also radiate to other types writing, "says its director in the editorial to be published Wednesday. With a model which "gives more room for elegance," redesigned internally by the Artistic Director Loran Stosskopf the nouveauTélérama offers shorter film critics, a "photo editorial", new sections on concerts, video games or catch up on TV. However, the little figure Ulysses, smiling or grimacing as film review, remains under a new face.
The offensive of the weekly, owned by "Le Monde", is accompanied by a revival of its website, with "greater visibility of services and content" and creating a premium area, TéléramaPlus, for to subscribers. Last year, Telerama has achieved a turnover of 77 million euros. 25% of revenues come from advertising.
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