Do not tell Jeff Bezos especially the iPad will kill the Kindle. Since the release this spring of Apple's touch pad, accompanied by a catalog of electronic books, Amazon's CEO keeps saying that the two products do not compete. Wednesday evening, the first online bookseller went even further in this strategy by unveiling two new models of its proposed reading lamp at very aggressive. The cheapest model, sold only 139 dollars (about 107 euros) to download e-books when you have a Wi-Fi The most expensive, at $ 189, adds 3G connection to obtain the books anywhere in the world without a subscription to USA. In 2007, the first Kindle cost $ 399.
The price is not the only criterion that should differentiate the iPad the Kindle.With these two new players, Amazon remains focused on reading, and now wants to reach all members of the family to the youngest. Here, still no color or touch. "You're not improve Hemingway adding videos," Jeff Bezos slice. The Kindle screen is stuck at six-inch black and white, against 9.7-inch color for the iPad. But it is always with an electronic ink technology much less tiring for the eyes than the LCD. The new Kindle are also lighter, thinner and more compact than the models they replace, are equipped with a more powerful battery supposed to last one month, and store up to 3,500 pounds.
Twice as heavy, three times more expensive (from $ 499), the iPad is contained in its bulky sides of a Swiss Army Knife for the mere reading of books.It is also necessary to convince readers, ready to abandon the paper, both devices can coexist. Indeed, Apple has sold three million touch pads in three months, when Amazon, very secretive about its numbers, merely states that the Kindle is its best selling product for two years. Estimates of Caris & Co., should it sell 3.7 million by the end of the year. To keep ahead of the electronic book market, Amazon does however reserve the purchase of more books to his only reader. In recent weeks, the e-retailer has diversified by launching applications for PC and Mac readings, iPad, iPhone, BlackBerry and Android.
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