International News

For several weeks, the office buildings are covered with small colorful characters. Launched in January at the initiative of an employee of Ubisoft, "the battle of the post-it" invades the open spaces for the summer holidays. The principle is simple: employees are a challenge to those of a company in vis-à-vis, drawing on their windows one or more video game characters with post-it. If they fight back with another figure, the war is declared.

Ubisoft and BNP Paribas initiated this spontaneous phenomenon in "confronting" of both sides of the Rue de Valmy, in Montreuil.Word of mouth and the summer did the rest, spreading the game beyond the town of Seine-Saint Denis, first in defense and in Issy-les-Moulineaux, Paris Intramuros, a province … increasing number of employees swelled from the ranks because of this battle informally, in large companies storefront as in smaller SMEs.

"Good child"

But despite the time spent on this activity unprofitable, the phenomenon raises the overall membership of business leaders. "My boss is OK to be launched into the post-it war," said an employee of Twitter. "It's friendly, pleasant, and it strengthens the team spirit," one responds well to Société Générale, challengée recent weeks by employees of Merck and GDF Suez of Defense.

In the middle of summer, human resources are rather favorably employees gather around a fun activity, like a sports tournament. "Our managers like to see that they pose challenges challengent and other businesses payday loans no teletrack. Especially since all this takes place in a friendly atmosphere. Our employees have recently met the other side at a picnic, "says one at Merck, where a dozen people involved in the movement of 350, mostly among biomedical research teams.

"Phenomenon minority"

An observation shared by a fortiori Ubisoft. The video game maker has indeed little to lose in seeing a phenomenon that is spreading the culture of gaming to the front of the stage. "Internally, I see most of the teams that are boosted, a theme which is our corporate culture.We have not even thought of regulation, "said Caline Christophorov, management of human resources. One hundred employees of Ubisoft are currently involved in open warfare against the computer at BNP Paribas. Ironically, the conflict extends from the last week in the other building Ubisoft Montreuil, opposite … from BNP Paribas.

This vector cohesion is all the more welcome by the human resources are concerned ultimately little to the productivity of their employees. In addition to these "post-it war" are growing at a time when the activity is less intense, companies stress that participants are often few, and responsible. "We trust our employees to not intrude too much on work," said Caline Christophorov. "This remains a minority phenomenon among us," does one judge also Renault, known somewhat lax.And the builder continued: "People still have the right to breathe for a second, right?"

Faced with rumors that shook markets extremely volatile last week and some bank stocks are falling, the stock market authorities are seeking a European risposta. Thursday night market regulators in Brussels, Madrid, Paris and Rome have announced a ban on short selling, which takes effect this Friday, for at least 15 days.

Short sales are a complex and risky speculative practice, which involves, initially, borrow securities (eg 10 euros) which anticipates the decline. Then sell it. And finally to buy it when its being dropped (8 euros). By selling what he had not yet acquired by the speculator has pocketed a gain of 2 euros.

This practice is alleged to amplify the declines of the securities markets. Its prohibition is routinely considered during financial crises."Short sales are trading strategies consistent with the rules but they become abusive when they are clearly associated with large and false market rumors," said ESMA, the European regulator of financial markets in a statement.

Eleven French values ​​involved

In France, the AMF has decided to ban short selling of eleven financial stocks which were particularly severe on the stock market due to rumors about the health of the banking sector guaranteed payday loan. Societe Generale is one of them: the bank has seen its price falls by 15% Wednesday due to a rumor of a false information about a bank failure in the British tabloid Mail on Sunday.Crédit Agricole and BNP Paribas are also among the financials involved.

"We deal in various European countries to rumors that are unfounded," noted the president of the AMF. "These rumors can amount to market abuse", by which the MFA refers to price manipulation and insider trading. Finance Minister Baroin has in turn welcomed the decision of the AMF.

In France as in Spain and Italy, the ban is valid for 15 days and may be renewed. In Belgium, where naked short sales (where the investor does not own the loan) were already banned, the new ban is enforced for a period inderterminée.It concerns four titles: KBC Ancora, Dexia and Aegas.

The Dutch financial markets regulator AFM, meanwhile, said he saw no need to ban short sales on the exchanges of Amsterdam.

After the storm that plunged all the stock exchanges, the European shares rebound on Thursday. In Paris the CAC 40 index opened up 2.96% to 3092.16 points. Same trend in Frankfurt the Dax rose 2.81% to 5771.21 points and in London the FTSE 100 opened up over 2% to 5118.29 points. Appeasement was already felt in the Asian stock markets that are returned to the green or showed moderate declines.

This is for now a simple technical rebound following the sharp fall of the Paris market by nearly 5.5% yesterday, the most since December 2008.The collapse in global equity markets was too large, "note the analysts of Axa IM, hoping more rational for this session.

But concerns are far from being dissipated, particularly those relating to the slowdown in the global economy and the issue of sovereign debt on both sides of the Atlantic. The overwhelming investor nervousness could therefore persist while no major indicator is the program on Thursday.

Wednesday, the markets were shaken by rumors of a deterioration in the rating of France, immediately denied by the rating agencies and the French government, and concerns about the health of the bank Societe Generale. And the CAC 40 plunged 5.45%, narrowly escaping the psychological threshold of 3000 points to 3002.99 points. Other European markets have suffered the same drop Frankfurt dropped 5.13%, 3.05% London.Madrid and Milan 5.49% 6.65%. In New York, the Dow fell 4.62% and 4.09% for the Nasdaq.

Bank stocks monitored

Gold continues, meanwhile, fly from record to record. The precious metal has crossed the threshold of 1800 dollars. It is this Thursday morning in 1790 dollars, after hitting a new record of 1815.50 dollars. However, oil resumed its decline in Asia. Yet he had resisted the panic the day before with the announcement of a dramatic and unexpected decline in crude inventories in the United States. In morning trading, a barrel of "light sweet crude" lost 79 cents to 82.10 dollars and that of Brent North Sea fell by 1.10 dollars to 105.58 dollars.

Among the values ​​to be followed, the bank that have been heavily tested yesterday. The Financial Markets Authority (AMF), the stock market regulator, announced that it will monitor developments in the securities sector payday loans with no fax.Trading in Societe Generale jumped nearly 9% to 24.16 euros after being suspended briefly at the opening. The title was unscrewed from 14.74% on Wednesday. The bank asked the AMF to investigate the origin of the rumors that have depressed its course. The CEO of the bank, Frédéric Oudéa, denounced, in an interview with Le Figaro, "the series of attacks" against the French banking sector "sounds completely fantastic, I struggle with the utmost force, it is taken at Societe Generale, "he lamented. "We have no fear on our lending: we achieved 93% of our long-term funding program year, he added.Short-term side, we have 105 billion euros of underlying assets with central banks and keep full access to the interbank market. "

BNP Paribas (2.98% to 36.67 euros) and Credit Agricole (5.68% to 6.418 euros) rebounded Wednesday after falling by 9.5% and 11.8%.

Veolia Environnement (4.61% to 10.55 euros) and STMicroelectronics (3.39% to 4.488 euros), especially titles attacked in recent days, return to the field.

In addition, EADS (1.66% to 20.24 euros), the parent company of Airbus, said Wednesday it will not achieve its objectives in the United States in 2020 without new acquisitions.

Title Alcatel-Lucent (2.11% to 2.324 euros) is expected to rise following the release of quarterly results from Cisco Systems, above the consensus of Wall Street.

L'Oreal (2.29% to 1.73 euros) should benefit from the decision by Goldman Sachs, which added its list of preferred European stocks to buy ("pan-Europe conviction buy list").

Saint-Gobain (1.11% to 31.775 euros) has announced the acquisition of Solar Gard, a subsidiary of Belgian group dedicated to Bekaert Specialty Films, as part of its strategy to accelerate its growth through acquisitions.

Maurel & Prom rose 4.22% to 12.35 euros after opening up over 8%. The oil company reported a surge of 123% of its revenue thanks to increased revenues in Gabon and Nigeria.

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In the wake of the Asian stock markets, down sharply this morning despite a slight improvement at the end, the financial center of Paris has long been reluctant to choose how to behave on Tuesday … In response to fears about economic recovery and the financial situation of countries The Paris index has been a roller coaster since the opening, from an initial technical rebound (2%), a new panic attacks (-3.08%) in the morning and a recovery in midday (0.82% to 3150.70 points). The Paris index is even pressed for less than a minute to below 3000 points, a threshold that had not crossed since July 13, 2009. Finally, the Cac 40 shows a gain of 1.63% to 3176.19 points, ending at eleven consecutive sessions of declines.

Volumes were again extremely high (nearly 7 billion euros), all displaying European stock exchanges by mid-day trading levels higher than their usual daily average.

The recovery technique recorded by Paris is divided into Europe: London won 1.89%, 2.80% Brussels, Amsterdam, 1.30%, Milan (0.52%) 0.60% and Brussels. Conversely, the Dax in Frankfurt (-0.10%) and Madrid (-0.04%) remained in the red

Pic of volatility

This new session, which was a bit of all the dangers Monday after a black market, was held in extreme nervousness. With a drop of 18% of the index in Paris in eleven sessions, the Cac 40 was defeated Monday again his record consecutive bearish sessions.In addition, the volatility (the highest for two and a half years as the VIX (16.7%), shows that investors are not convinced by measures taken in Europe and the United States for fiscal consolidation and boost growth.

Even the 2 billion euros pledged by the European Central Bank (ECB) on Monday to buy back bonds in Italy and Spain, have yielded only very temporarily a little breath on the markets. According to a consensus of managers interviewed by Reuters, the institution should indeed buy at least 100 billion of sovereign debt in Spain and Italy to strengthen the euro area and reduce the pressure on the markets.However, the relaxation on the 10-year rates of the two countries is continuing this morning, those of Spain from below 5%, while those in Italy were approaching that threshold.

Moreover, the lack of effect on the markets of the intervention of U.S. President Barack Obama shows that political speech has no impact on investors, beyond the break-off. This has not prevented the U.S. Treasury Secretary Timothy Geithner, to find that governments and central banks, have "largely on the margin" to address the crisis.European side, the statements are also increasing, Jean-Claude Trichet, ECB president, on Tuesday called on governments to "do their job" and put in place as soon as possible bailout of Greece, adopted on 21 July.

Policy responses are not sufficient to calm the

Is it possible? Hard to say, as investor psychology seems to look for a disability policy to find new tools to address the current crisis. For two weeks, no action relieves durablementles markets and break the vicious circle in which is immersed the Paris index.From this point of view, no new ones are expected at the meeting on the macroeconomic front.

The eyes are still turned to the United States, where the Monetary Policy Committee of the U.S. Federal Reserve (Fed) will hold a highly anticipated meeting this afternoon to decide on measures against the risk of a further slowdown in growth. The conclusions of this meeting, however, should not be made public until 20:15, Paris time, and will therefore not affect the European markets.

In this dark period, is good news also came on the morning of the Budget Ministry, which reported just before a stock market stabilization French public deficit at the end of June, to 61.3 billion euros.

Moreover, according to figures released this afternoon by INSEE, the price of oil in dollars recovered in July (+2.3%) after declining by 1% in JuneThe price of imported industrial raw materials has, too, bounced: 1.9% in July, against 0.2% a month earlier. Same trend for raw food (+1.0% after -0.8%).

For its part, the Organization of Petroleum Exporting Countries (OPEC) also lowered its demand forecasts for 2011. In its monthly report published on Tuesday, the organization expects a demand for crude to 88.14 million barrels per day (bpd), against 88.18 million bpd set before.

The barrel still under pressure

The report is closely watched, the price of oil is very strong pressure for 15 days under the effect of the downward revision of demand forecasts. A decline which continued Tuesday, but less than the opening.In electronic trading in Asia, the "light sweet crude" for dropped below 80 dollars (78.92 dollars in mid-day) while the barrel of Brent crude down $ 100 for the floor, then back to 101.04 dollars.

As for the exchange, finally, the single European currency regained color against the greenback until the Fed meeting tonight, the euro climbed to 1.4234 dollars at 8 o'clock, against 1.4179 late Monday. Note that the face of these uncertainties, gold enjoys full status as a safe haven, record after record signing. The ounce finished on a further rise Tuesday in Hong Kong dollars to 1753.50, after hitting a new record for the session at 1772.09 dollars.

Side analysts, speeches remain cautious, noting that "the large volumes show that we are not in a sluggish market, typical of the holiday, but in a situation of significant liquidations of positions, as and when traders' confidence evaporates, "according to Jonathan Sudaria Capital Spreads.

The side of values ​​to follow:

Financials bounce (BNP Paribas takes 0.06% to 39.33 euros, Societe Generale advance of 3.54% to 26.01 euros and Credit Agricole gleans 1.94% to 6.88 euros). Natixis (+2% to 2.95 euros) goes back more vigorously the slope, as Axa (2.23 to 11.23 euros).Faced with the sharp fall in equity markets, the Financial Markets Authority (AMF) did not consider it unnecessary at this stage to ban short selling in these securities, said Monday a spokesman for the regulator stock.

Alcatel-Lucent (9.22% to 2.42) shows the largest increase in the ACC after losing 31.5% over the past two weeks.

GDF Suez (1.01% to 20.02 euros). the group has reached an agreement with the Chinese sovereign wealth fund CIC. Beijing will take a pole in its exploration and production investments and participate in the French group in Asia Pacific, told Reuters on Monday sources familiar with the matter.

Archos (- 5.50% to 6.87 euros). The specialist tablets unveiled Monday a net profit after market semi-annual 1.7 million euros against a loss a year earlier.The group also confirmed its objective of a gross margin above 20% for the full year.

Euro Disney (12.68% to 5.60 euros) reported, shortly before the opening of the Exchange, an increase of 7% of its quarterly revenue (T3), to 344 million euros and announced an increase in spending per visitor.

The damage is limited. After the first weekend after the degradation of the sovereign rating of the United States by Standard's and Poor's, the world was afraid to wake up on Monday on a stock market crash. Certainly, Asian stock markets, first to start the week and give the trend, showing all this morning a marked decline of more than 2%. But the risk of a crash seems for the moment excluded.

More than 48 hours after the announcement that shook the world's largest economy, Asian investors have been partially sensitive to the political mobilization of the weekend, both of European leaders, who called for the adoption by the end of September pland the rescue of Greece on 21 July. But also that of the ECB, on Sunday night discussed a possible acquisition of Italian and Spanish debt, and the White House, which yesterday called for unity among Democrats and Republicans.

The yen is rebounding

Still, if the announcement of the degradation of the United States was somewhat expected in Asia, the timing chosen by Standard & Poor's has caught the markets, even after a weekend of reflection, continuing their descent into hell. In this context of concern about the state of European and American finance, the yen has tended to take some strength vis-à-vis the dollar and euro. Around 4 o'clock, Paris time, the dollar was worth around 78.05 yen and the euro hovered on the other hand around 111.90 yen, the two displayed small decline vis-à-vis the Japanese currency. A phenomenon still unfavorable export values.

In Tokyo, after opening down 1.40%, the Nikkei 225 blue chips of its losses widened in mid-session.The index fell by 2.17% to 9097.90 points, although the statement last night the Japanese Minister of Finance Yoshihiko Noda, who has maintained his confidence in the U.S. Treasury, and emphasized the mobilization of the European central bankers sign of awareness on the efforts to be undertaken.

Same phenomenon in other major Asian markets, but more amplified. China, which was very critical this weekend against the failure of U.S. lawmakers to find a long-term solution to their debt problems, the tooth was also harder on the markets: the Hang Seng Hong Kong picks up 4.12% on Monday morning at 20,082.80 points while the Chinese CSI 300 lost 3.51% to 2795.64 points. Beijing is by far the largest holder of U.S. debt in the world with 1.16 trillion dollars of U.S. Treasury bills in the drawers.

Elsewhere in Asia, all places show a sharp decline. The KRX South Korean loose 3.45% to 7581.86 points, while the S & P / ASX 200 Australian loses 2.14% to 4017.60 points. A Bonbay, the BSE Sensex was down 2.60% to 16,855.60 points. Finally in Singapore, the FTSE Straits shows the largest decline (-4.14%) to 2870.92 points.

Oil continues to tumble

Moreover, in this context very uncertain about the strength of economic recovery, oil prices continued their steep decline on Monday morning in electronic trading in Asia. A barrel of "light sweet crude" for September delivery lost 2.59 dollars to 84.29 dollars. That of Brent North Sea crude for September delivery fell by 2.48 dollars to 106.89 dollars.

At the same time, gold has gone through the roof of 1700 dollars to 1704 dollars an ounce on the market in Hong Kong.

The White House on Saturday called for the unity of the Democratic and Republican parties to restore the economic and budgetary situation of the United States, after the degradation for the first time in their history of "AAA" rating. "We must do better to show our willingness, our ability and commitment to work together to address the economic and budgetary challenges," said the spokesman for the White House, Jay Carney, in a statement.

Shortly before, the only official reaction came from the Treasury and was terse: "an appreciation vitiated by an error of 2000 billion dollars speaks for itself." This release has illustrated the high tensions between the administration occurred Friday Obama and the rating agency Standard and Poor's, crystallized around a miscalculation of 2000 billion.

As tradition dictates, S & P has informed earlier this afternoon the Treasury's decision before making it public. This is usually an opportunity for the government to point out any factual errors. At this meeting, U.S. officials soon discover that the projections of S & P over ten years the budget deficit and public debt do not coincide with the figures of the executive, from the work of the Office of Congressional Budget (CBO).The U.S. public debt stood at 93% of GDP in 2021 instead of the expected 85%, a difference of two trillion dollars.

Standard and Poor's emphasizes the "political risks"

Faced with protests from the government, the rating agency starts with defense. She claims to be part of the work of the CBO, a retaining projection "alternative" of government spending, considered more realistic. After discussions, however, she agrees to return to the initial forecasts. The Treasury advised her to give himself time to review the numbers cold.

Far from judging, Standard and Poor's does not reverse its decision to lower the rating of the United States to "AA +" with 'Negative' outlook. The agency submits a new version of its release to focus on "political risks" to see the country taking insufficient measures against its budget deficit payday loan lenders.In another statement released at night, she explained that the correction of the error has changed only marginally forecasts of debt in 3 to 5 years to come, "decisive" for its decision. "This is a technical error, no serious consequences," says one within the agency.

According to S & P, the political debate on these issues in the United States is indeed not up to the problems caused by a debt of more than 14,500 billion.According to a U.S. government source quoted by CNBC, this episode proves that the decision by Standard and Poor's was taken regardless of the numbers, while revised data showed that the deficit would be sustainable over the next ten years.

"Latest victim of the failure of Obama's economic"

The rating agency had in fact warned in mid-July the Obama administration she wanted a deficit reduction of 4 trillion dollars over ten years to maintain the triple-A, instead of hard-won 2.1 trillion. John Chambers, President of the Evaluation Committee of S & P, also found on CNN that Washington could have prevented the lowering of the notes within the ceiling as soon as the statutory debt.He said the responsibilities were shared by the Administration and Obama, but also "the previous administration."

The political reaction in Washington have shown just block pointed to by S & P. Mitt Romney, candidate for the Republican primary for the 2012 presidential election, has described the downgrade of American "latest victim of the failure of Obama's economic" and the Republican president the House of Representatives "consequence of uncontrolled spending in Washington in recent decades."The Senate Democratic leader, Harry Reid, has instead called for "a balanced approach to deficit reduction," with lower costs but also increases targeted taxes, it rejected the Republicans, under pressure ultra-conservative "tea parties" in the recent discussions on the debt.

(With branches)

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After rebounding to 1.66% at the beginning and spent all morning in the green, the Cac 40 was pressed into the red in mid-session, before sinking further into negative territory at the opening of Wall Street. Shortly after the speech by Jean-Claude Trichet, as markets accentuated their losses, the distribution of all European indices, including the benchmark index of the Paris Stock Exchange, operated by NYSE Euronext, has been unavailable for almost a hours on Thursday due to a technical problem. The CAC 40 was finally ended on a plummeting 3.90% to 3320.35 points, its lowest level since July 28, 2009. After losing 134.59 points on the session, he signed the ninth session of consecutive decline, a new series in September 2002 and the end of the internet bubble burst. Since July 1, the benchmark index in Paris dropped nearly 17%.

The panic was the same on all stock exchanges in Europe: the FTSE-100 from the London Stock Exchange closed on a fall of 3.43% to 5393.14 points, its worst since the two September. The Dax in Frankfurt Stock Exchange ended down 3.40% to 6414.76 points. The Madrid Stock Exchange drops 3.89%, below 9000 points.

The diffusion index star of the Milan Stock Exchange, the FTSE Eb, it is suspended since 3:05 p.m. GMT when he fell more than 3%, announced the financial manager without explanation.

In the process, the Dow Jones on Wall Street was down 2.96% at 11,545 points.

Lower cost of debt Italian and Spanish

Financial markets were not convinced by the meeting of the Board of Governors of the European Central Bank. This has not surprisingly left its rate unchanged at 1.50%.Above all, the ECB president, Jean-Claude Trichet said the share repurchase program of continued monetary institution, but would concern "that the Irish and Portuguese bonds" and not "those of other nationalities" .

After the award in Madrid some 3.3 billion of bonds with three and four years, the yield of the loan in ten years Spanish retreated 6.09% to around 11 hours (Paris time) against 6.35 % late Wednesday. The Spanish Treasury also announced it was canceling its bond issue, scheduled for Aug. 18. The rate of return of Italian ten-year paper fell, meanwhile, up 5.97% before stabilizing at around 6% against 6.10% the previous day.

On the currency markets, the euro falling 1.26% against the dollar at 1.4167 dollar. Oil is also displayed down 1.47% in New York at 90.58 dollars.For its part, the ounce of gold hit a new addition Thursday historical 1677.90 dollars on fears the global economy and becoming bogged down again in the wake of the conference of ECB President Jean -Claude Trichet.

On the corporate side, both companies have published this morning, Veolia Environnement and Axa.

Veolia Environnement: -9.44% to 12.95 euros – the largest drop Cac

Veolia Environnement, which warned last Friday that it would not achieve its goals for this year, released on Thursday a net loss of 67.2 million euros in the first half, weighed down by exceptional asset write-downs 800 million euros.The world leader in environmental services will focus its activities "in less than 40 countries in 2013 against 77 today."

Axa: + 3.08% to 12.40 euros – the largest increase Cac 40

However, Axa reported first half net profit more than quadrupled to 3.99 billion euros (324%), driven by gains on sale and very little affected by provisions related to the support plan to Greece.

Bonduelle: -2.06% to 64.15 euros

Bonduelle has increased from 10.7% in sales from 2010 to 2011. Sales of specialist canned vegetables and frozen emerge to 1726 million.The group confirmed its annual targets.

Vinci: -1.60% to 36.92 euros

Vinci said Wednesday QDVC, its joint venture with Qatari fund, won a contract for 374 million euros for a metro project for a new town being built in Qatar.

Vilmorin: + 5.11% to 76.99 euros

Vilmorin has confirmed its margin target of 2010-2011 by announcing an increase of 12.1% of its turnover for the year, thanks to the vegetable business, along with the acquisition of assets and maize seed and sorghum Brasmilho of Brazilian society.

Hermes: -0.57% to 234 euros

Hermès responded Wednesday to the Association of Defence of Minority Shareholders (Adam), who asked why the luxury group spent so much money to buy back its own shares."Share repurchases are intended to cover the programs free shares to employees," said a spokeswoman for Hermes.

Cegedim: -2.59% to 32 euros

Cegedim dropped its goal of increasing revenue for 2011 but remains confident in its ability to generate an EBIT close in absolute value, that of 2010. The group also announced Wednesday for the second quarter of 2011, a consolidated turnover of 247.1 million euros (+1.6% as reported and 0.1% organic).

Natixis (-0.10% to 2.923 euros) and Dexia will publish its second quarter results after market close.

The day promises to be very difficult for Societe Generale. The bank released Wednesday morning of the second quarter results affected by Greece, which do not allow it to maintain its forecast for 2011 as a whole.

Indeed, the net profit of Société Générale for the period April to June won by 31% over the same period last year to 747 million euros, due to increased depreciation on Greek government securities of 395 million euros. For his patron, Frederick Oudéa, depreciation Greek "a limited impact, as expected." Note that its rivals Credit Agricole and BNP Paribas have seen the note Greek respectively amount to 850 million and 650 millions of euros. Besides this exceptional item, net income of the bank was in line with analysts' expectations.If the net banking income (equivalent to sales) reached 6.5 billion euros (-2.6%), the net cost of risk has, himself, enjoyed 17.3% year on year.

"While the moderate recovery in developed economies has been confirmed in the second quarter, growing concerns about the European sovereign debt have caused risk aversion and erratic market movements, at the discretion of the political" summarizes the bank in a statement check cash advance.

Still, Societe Generale now seems to give up its goal of net profit of 6 billion euros in 2012, as the group had announced last June as part of its strategic plan called "Ambition 2015" according to CEO the objective "now seems difficult to achieve on time."

In terms of capital ratios, Societe Generale will toe the line: as required by the new regulatory framework for banks known as Basel III, which will be phased in from 2013 and requires banks a capital ratio of hard 7%, the bank expects to achieve an equity ratio of "hard" at least 9% in late 2013.Thus, if the extra layer of 1 to 2.5 percentage points, asked for schools called systemic, that is, those whose failure would threaten to destabilize the entire financial system-was claimed to Societe Generale, the obligations could be met.

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Red Cedar rising from the ashes. The brand furniture and decorating high-end look forward to sign this year a profitable year, after reaching the balance last year. "Our sales have increased sixfold, from 1 to 6 million euros in 2010. We expect a turnover of 8-9000000 euros this year, "said CEO Henry the Minstrel. A great success because, in its heyday in the early 2000s, Red Cedar posted sales barely higher (12 million euros in 2001). And by exploiting ten stores, not two, like today.

The company suffered a severe weight loss, following its failed merger with Le Prince Jardinier in 2006.When Henri Le Menestrel, accompanied by the fund Nextstage already present in the capital (20% today), took over the business in late 2008, the group "was making a million sales and a million casualties," recalls it. He who had just sell its media agency online Lagardère decided to open a shop for a new genre, while preserving the historical site at Châtelet and the brand, much appreciated. "We have broken the codes of high-end furniture, installing Red Cedar Feucherolles end of 2009, twenty minutes drive from the Porte d'Auteuil, in the fields," says its CEO. Having seen that "unlike the fashion industry, the decoration brands have never built their own store and are difficult," he wants a "multi-specialist" and exposes the Fermob chairs, sofas and Marie's Corner sunshades in the "dedicated showrooms."

The project won: true destination of family visits on weekends, the store was expanded this summer, for the fourth time, from 700 square meters two years ago in late September 4200. Besides the fifty brands presented, the brands of Red Cedar – tables and mailboxes with Christmas decorations – there are still very place. "With little marks in furniture and decorating high-end customers need to compare really to understand the quality factors and to choose the range that suits them," said Henri Le Menestrel.

Seize opportunities

Same strategy to the shop on the Internet, including a new version has just been put online: the user can learn and even to shop, but it is especially encouraged to move Feucherolles.For if the sign already generates 10% of its sales on the Internet, she wants to see progress especially the number of visitors.

"We feared that the store does Châtelet suffers from the rise of that of Feucherolles, but the opposite is true!", Says the CEO. These good results may prompt Red Cedar to relocate in town to present, for example, one or more product categories in smaller areas. It is precisely to capture "many and varied opportunities" of this type, but also small acquisitions like that of a small specialist light in early 2009, as Nextstage invest in the fall about 2.5 million. A larger amount than in 2008 (1.5 million), a sign of his confidence and that will advance the participation of the fund to 30%.