Remain in control at home. Such is the concern of Mark Pincus, founder of Zynga, the leading provider of video games for social networks, such as Farmville, with 232 million active players per month. To retain full authority in his business, despite its forthcoming IPO, Mark Pincus holds a special law, approved by its board of directors. This decision is consistent with her wishes because administrators have been selected by Mark Pincus himself, as his deputy director general John Shappert.
The founder of the start-up in 2007 in San Francisco, won each of its actions has 70 voting rights, according to a company document obtained by Bloomberg.It's better than what was originally planned or what has been practiced for IPO social network LinkedIn for business: 10 votes per share for the co-founders.
Thus, Mark Pincus, holder of 16% stake in his company, he will maintain his authority over every decision. This must still be approved by two-thirds of the shareholders, before September 2.
Then Zynga will take his first steps on the stock market and rising, as envisaged from the beginning of the summer, about one billion dollars. If all goes as planned, its market capitalization should be between 15 and 20 billion. The group would become the company most expensive in the world in video games at Electronic Arts (7 cash advance america.3 billion) and Activision Blizzard (13200000000), controlled by Vivendi.Earlier this year, the company was "valued at $ 5 billion," says an expert from PricewaterhouseCoopers.
Reversal of value
It is a real reversal of the hierarchy: the publisher of games for social networks could surpass traditional publishers of games for consoles and PC. Zynga is very profitable with its free games, such as Farmville, CityVille or MafiaWars, which cost little money to design and generate significant revenue. Proceeds from the start-up, with over 2000 employees, results mainly from the sale of real shadow, like a farm, factory or virtual fruit trees, which help the player to progress in his adventure. This model is thriving, thanks to Facebook as "friends" involved of challenges through simple little game.Therefore, Zynga should display in 2011 a turnover of around $ 1.5 billion, with, the key to a net income close to $ 500 million. In 2010, after three years of existence, the company became profitable, with $ 90.6 million in net profits for a turnover of 597.5 million and cash of close to one billion.
Traditional competitors, Activision Blizzard and Electronic Arts, respectively realized 4.44 billion in revenue and $ 3.58 billion.
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