November 16, a diamond merchant in London, Laurence Graff, disbursing 46.16 million dollars to afford a pink diamond the rarest and finest ever auctioned. Ten days later, Hong Kong, a stock bought another diamond pink diamond of 14.2 carats for $ 23 million, setting a record in Asia. These two examples alone summarize the health of the diamond market in 2010. This shows an annual growth of 5%, allowing it to regain its 2008 level.
In Jerusalem which was in November the plenary of the Kimberley Process, the system of global regulation, the diamond merchants rubbed their hands. Avi Paz, president of the World Federation of Diamond Exchange, said when the press he was "very good results since the United States are not yet fully emerged from the recession."
Asian billionaires, engines of growth
The Americans are in fact the first world consumers of diamonds. They absorb half of the $ 13 billion of rough diamonds produced worldwide each year. But since the 2008 crisis, weakening their claim to the benefit of developing countries. According to the CEO of De Beers, the world's number one industry, the demand for the latter is already able to offset declining U.S. demand. According to analysts' forecasts, Chinese consumers would dethrone the Americans in the next 10 years.
Overall, Asia has been the key driver of demand in 2010. Evidence of this dynamic: a diamond exchange opened its doors in South Korea and the Bombay Stock Exchange has been completely renovated.In the area of cut diamonds, India has also become a fierce competitor to the major exchanges in Tel Aviv, New York and Antwerp. In 2010, Israeli lapidary saw their exports to U.S. fall by 28% over the first seven months of the year while the Indian lapidary saw them surge 25%.
Opaque sector
Despite the optimistic outlook, the diamond market is largely ignored by investors. Few fund managers can speak on this subject. "This is a difficult area to define. The diamond prices change depending on the color, clarity, weight (carat) and the cup, which is not the case with other raw materials.It is difficult to invest in a company in this field because its valuation will fluctuate greatly appreciate the characteristics of diamonds that are mined, "says Emmanuel Painchault, head of equity management infrastructure and raw materials at Edmond de Rothschild Asset Management guaranteed pay day loans.
The opacity of the sector also weighed heavy. The diamond market is highly concentrated. Seven countries share nearly 80% of world production: Russia, Botswana, Australia, China, Canada, Angola and South Africa. As for diamond mines, only three players control extractions: the South African De Beers, the world, the Russian state company Alrosa and Anglo-Australian Rio Tinto. Pricing is a big question mark. Diamonds worth in fact $ 13 billion in gross but their extraction weigh between 64 and 72 billion dollars in wholesale jewelry."It is not clear, prices are more determined on a case by case, we do not know the status of stocks in a market where the diamonds are kept to create scarcity," laments one in Edmond Rothschild Asset Management.
The scourge of "blood diamonds"
Moreover, despite the good performance of 2010, diamonds continue to suffer from their bad reputation. The scandal of diamonds "dirty" used to finance wars and rebellions, illustrated by the movie Blood Diamond in 2006, making investors extremely cautious. The Kimberley Process, established in 2002 under a UN mandate, trying to bring more clarity to the certification process. But difficulties remain. So last November, the 75 member states of the committee failed to agree on the complete recovery of Zimbabwe's exports, which were suspended a year earlier.According to human rights organizations of human rights, military have taken control of local mines Marange in eastern Zimbabwe, considered the most promising in Africa. They have killed over 200 people passing.
These figures are difficult to verify but they are enough to deter investors from a market which remains highly promising. "Raw materials constitute a risk area. It is important to have a vision as fair as possible to the supply, demand and stocks. So be careful, "Emmanuel Painchault slice.
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